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Kenra 13 Hairspray

Maybe

Buyers convert on 23.9% of searches. But the top 5 products take 100% of clicks, so Kenra 13 Hairspray is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$327K/yr62K searches / yr
90-day growth
+25.7%search demand this quarter
Competition
100%top-5 click share · 2 brands · 6 sellers

Flapen Score

Kenra 13 Hairspray against its category

The dotted line is the Beauty & Personal Care average. Past it, Kenra 13 Hairspray is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kenra 13 Hairspray market on Amazon at a glance

Shoppers on Amazon United States searched for Kenra 13 Hairspray 62K times last year and spent an estimated $327K. All 2 brands take every click. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 23.9% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 23.9% of those searches ended in a purchase. Searches in the last 90 days moved +25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $327K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
+25.7%
Conversion, latest week
23.9%
Market size, estimated
$327Ka year
Peak month
June1.4× the quietest month
Top search term
kenra perfect medium spray 1312K searches a year

02 · Price

A sale here is worth $22.15.

Listings sell for $22.15 on average, from $9.48 to $39.93. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 3,000 to 4,000 of them. At $22.15 that is $66K to $89K a year per listing.

Average price
$22.15inside the $15 to $100 sweet spot
Price range
$9.48–$39.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
3,000–4,000
Revenue per listing a year
$66K–$89K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Hair Sprays. It carries 2,573 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Hair Sprays
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
2,573per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 101 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
101 months

Products

Top Kenra 13 Hairspray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 224%

Demand

Kenra 13 Hairspray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Kenra 13 Hairspray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kenra perfect medium spray 1312K/yr
  • kenra 13 medium hair spray11K/yr
  • kenra 138K/yr
  • kenra hairspray 138K/yr
  • kenra medium hold hairspray7K/yr
  • kenra 13 hairspray5K/yr
  • kenra hair spray 134K/yr
  • kenra perfect medium spray3K/yr
  • kenra medium hold hairspray 132K/yr

Reviews and returns

What reviews say buyers love and hate about Kenra 13 Hairspray

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Scent is strong”
A buyer, on “Smell”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kenra 13 Hairspray questions

Answered from the same tracked data.