Is kenra 13 hairspray profitable to sell on Amazon United States?

The niche generates $327K/yr across 4 tracked products. 90-day search growth is +25.7%. Flapen's verdict: Worth a look (50/100).

How competitive is the kenra 13 hairspray niche?

2 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in kenra 13 hairspray?

Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.0%.

When does demand for kenra 13 hairspray peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the kenra 13 hairspray niche?

Listings span $9.48–$39.93; the average listing price is $22.15 (sweet spot $15–$100). The average incumbent carries 2,573 reviews — the moat a new listing must climb.

kenra 13 hairspray

Worth a look

Shows searches that convert (23.9% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Conversion

Incredible23.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$22.15

avg listing price — sweet spot $15–$100

Price range

Great$9.48–$39.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+25.7%

90-day search growth — must beat 0% to launch

Market size

Good$327K

$327K/yr · 62K searches

Review moat

Okay2,573.25

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, kenra 13 hairspray is a $327K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

kenra 13 hairspray market data

Units sold / yr: 15K–20K; avg 3,000–4,000/product
Revenue / yr: $332K–$443K; units × avg price
Conversion rate: 23.9%
Avg BSR: #18
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 101 months
Avg seller age: 148 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Kenra Professional76%
Kenra24%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +25.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top kenra 13 hairspray search terms

kenra perfect medium spray 1312K/yr +27.4%18.9% conv.
kenra 13 medium hair spray11K/yr +19.6%23.8% conv.
kenra 138K/yr +25.3%17.1% conv.
kenra hairspray 138K/yr +28.4%22.0% conv.
kenra medium hold hairspray7K/yr +14.5%18.3% conv.
kenra 13 hairspray5K/yr +17.4%22.2% conv.
kenra hair spray 134K/yr +30.7%24.7% conv.
kenra perfect medium spray3K/yr +65.3%18.0% conv.
kenra medium hold hairspray 132K/yr +33.6%27.0% conv.

All search terms

Top kenra 13 hairspray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kenra Professional$19.234.5★7,273 rev

Kenra$19.964.5★2,008 rev

Kenra$9.484.6★671 rev

Kenra$39.934.6★341 rev

Newest

by launch date

Kenra$39.93341 rev

12y ago

Kenra$9.48671 rev

17y ago

Kenra$19.962,008 rev

18y ago

Kenra Professional$19.237,273 rev

22y ago

What buyers say about kenra 13 hairspray

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Great Product”

Smell12%

“It's light and smells alright”

Hair Styling12%

“Great hair spray”

Adhesion/Stickiness10%

“Holds without being sticky or stiff”

Weight Light8%

“Not too heavy”

Value For Money7%

“Good bargain on this product”

Suitability Straight Hair5%

“Great hairspray that keeps hair in place with out the weight”

Stiffness3%

“Doesnt make my hair stiff or sticky”

Ease Of Use3%

“is easy to comb through”

Soft Feel3%

“Keeps hair soft”

What buyers complain about

Smell25%

“Scent is strong”

Functionality-Overall12%

“didn't work”

Value For Money12%

“This is an expensive product to have these things happen”

Hair Related12%

“This product did not have an adequate hold for my hair”

Quality-Overall9%

“Not returnable, poor quality for a Kenra product”

Grip6%

“Doesn't provide any hold let alone a medium hold”

Suitability Short Hair5%

“It doesnt hold my hair”

Strength3%

“it is too strong for most scalps”

Adhesion/Stickiness1%

“Its extremely sticky”

Suitability Long Hair1%

“about 10 mins later my hair goes FLAT”

Common questions

Is kenra 13 hairspray profitable to sell on Amazon United States?: The niche generates $327K/yr across 4 tracked products. 90-day search growth is +25.7%. Flapen's verdict: Worth a look (50/100).
How competitive is the kenra 13 hairspray niche?: 2 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in kenra 13 hairspray?: Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.0%.
When does demand for kenra 13 hairspray peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the kenra 13 hairspray niche?: Listings span $9.48–$39.93; the average listing price is $22.15 (sweet spot $15–$100). The average incumbent carries 2,573 reviews — the moat a new listing must climb.