Skip to content

Kenra

Maybe

Shoppers spend an estimated $7.1M a year here. But the top 5 brands take 100% of clicks, so Kenra is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 48
Market size
$7.1M/yr2.5M searches / yr
90-day growth
+31.6%search demand this quarter
Competition
67%top-5 click share · 3 brands · 8 sellers

Flapen Score

Kenra against its category

The dotted line is the Beauty & Personal Care average. Past it, Kenra is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kenra market on Amazon at a glance

Shoppers on Amazon United States searched for Kenra 2.5M times last year and spent an estimated $7.1M. All 3 brands take every click. Demand peaks in Jun. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.1M a year.

Searches, last 12 months
2.5M
Growth, 90 days vs prior 90
+31.6%
Conversion, latest week
13.3%
Market size, estimated
$7.1Ma year
Peak month
June2.0× the quietest month
Top search term
kenra631K searches a year

02 · Price

A sale here is worth $21.41.

Listings sell for $21.41 on average, from $9.61 to $37.53. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 15,000 to 20,000 of them. At $21.41 that is $321K to $428K a year per listing.

Average price
$21.41inside the $15 to $100 sweet spot
Price range
$9.61–$37.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
15,000–20,000
Revenue per listing a year
$321K–$428K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Hair Sprays. It carries 9,650 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#17in Hair Sprays
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
9,650per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Kenra products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 flat

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 210%
  • Brand 36%
  • Open — no brand owns it (0%)

Demand

Kenra search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.0×

Search terms

Top Kenra search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kenra631K/yr
  • kenra volume spray 25425K/yr
  • kenra hairspray329K/yr
  • kenra hair products294K/yr
  • big sexy hair hairspray191K/yr
  • kendra hair care179K/yr
  • kendra74K/yr
  • sexy hair hairspray71K/yr
  • kendra hair52K/yr
  • kenra hair spray44K/yr

Reviews and returns

What reviews say buyers love and hate about Kenra

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Smell”
14%of negative reviews mention “Smell”
0.1%of orders come back
“Overpowering scent”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kenra questions

Answered from the same tracked data.