Kenra
MaybeShoppers spend an estimated $7.1M a year here. But the top 5 brands take 100% of clicks, so Kenra is a Maybe.
- Flapen Score
- 61 / 100Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 4861
- Market size
- $7.1M/yr2.5M searches / yr
- 90-day growth
- +31.6%search demand this quarter
- Competition
- 67%top-5 click share · 3 brands · 8 sellers
Flapen Score
Kenra against its category
The dotted line is the Beauty & Personal Care average. Past it, Kenra is stronger. Inside it, weaker.
Market
The Kenra market on Amazon at a glance
Shoppers on Amazon United States searched for Kenra 2.5M times last year and spent an estimated $7.1M. All 3 brands take every click. Demand peaks in Jun. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 13.3% of those searches ended in a purchase.
Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.1M a year.
- Searches, last 12 months
- 2.5M
- Growth, 90 days vs prior 90
- +31.6%
- Conversion, latest week
- 13.3%
- Market size, estimated
- $7.1Ma year
- Peak month
- June2.0× the quietest month
- Top search term
- kenra631K searches a year
02 · Price
A sale here is worth $21.41.
Listings sell for $21.41 on average, from $9.61 to $37.53. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 15,000 to 20,000 of them. At $21.41 that is $321K to $428K a year per listing.
- Average price
- $21.41inside the $15 to $100 sweet spot
- Price range
- $9.61–$37.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $321K–$428K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Hair Sprays. It carries 9,650 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #17in Hair Sprays
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 9,650per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Kenra products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kenra Professional Volume Spray 25 50% | Super Hold Finishing & Styling Hairspray | Flake-free & Fast-drying | Wind & Humidity Resistance | All Hair Types | 10 oz
- Price
- $20.44
- Rating
- 4.6/5
- Reviews
- 18,945
- Age
- 23y ago

Kenra Professional Platinum Blow-Dry Spray | Time-Saving Heat Protectant | Detangles Smooths and Softens | Eliminates Frizz & Resists Humidity | Medium To Coarse Hair | 6.8 fl. oz
- Price
- $37.53
- Rating
- 4.7/5
- Reviews
- 23,255
- Age
- 14y ago

Kenra Platinum Dry Texture Spray 6 | Defining Styler | Increases Fullness | Absorbs Oils & Impurities | Ultra-Lightweight Non-Drying Formulation | All Hair Types | 5.3 oz
- Price
- $22.75
- Rating
- 4.4/5
- Reviews
- 9,008
- Age
- 12y ago

Kenra Professional Perfect Medium Spray 13 50% | Provides Styling Control Without Stiffness | Medium Hold | Fast-Drying Formulation | High Shine Finish | All Hair Types | 10 oz
- Price
- $19.23
- Rating
- 4.5/5
- Reviews
- 7,273
- Age
- 22y ago

SexyHair Big Spray & Play Volumizing Hairspray | Hold and Shine | Up to 72 Hour Humidity Resistance | All Hair Types
- Price
- $19.67
- Rating
- 4.6/5
- Reviews
- 9,121
- Age
- 5y ago
Trending
estimated 90-day click momentum
Kenra Professional Volume Spray 25 Coastal Breeze 50% | Super Hold Finishing & Styling Hairspray | Flake-free & Fast-drying | Wind & Humidity Resistance | All Hair Types | 10 oz.
- Price
- $20.20
- Rating
- 4.6/5
- Reviews
- 251
- Age
- 1y ago

Kenra Professional Daily Provision Leave-In Conditioner | Hydrates Detangles & Adds Shine | Tames Frizz & Flyaways | Thermal Protection | Helps To Resist Humidity | All Hair Types | 8 fl. Oz
- Price
- $16.06
- Rating
- 4.4/5
- Reviews
- 10,238
- Age
- 22y ago

Kenra Professional Platinum Blow-Dry Spray | Time-Saving Heat Protectant | Detangles Smooths and Softens | Eliminates Frizz & Resists Humidity | Medium To Coarse Hair | 6.8 fl. oz
- Price
- $37.53
- Rating
- 4.7/5
- Reviews
- 23,255
- Age
- 14y ago

Kenra Platinum Dry Texture Spray 6 | Defining Styler | Increases Fullness | Absorbs Oils & Impurities | Ultra-Lightweight Non-Drying Formulation | All Hair Types | 5.3 oz
- Price
- $22.75
- Rating
- 4.4/5
- Reviews
- 9,008
- Age
- 12y ago

Kenra Professional Volume Spray 25 50% | Super Hold Finishing & Styling Hairspray | Flake-free & Fast-drying | Wind & Humidity Resistance | All Hair Types | 16 oz
- Price
- $28.39
- Rating
- 4.6/5
- Reviews
- 2,415
- Age
- 19y ago
Newest
by launch date
Kenra Professional Volume Spray 25 Coastal Breeze 50% | Super Hold Finishing & Styling Hairspray | Flake-free & Fast-drying | Wind & Humidity Resistance | All Hair Types | 10 oz.
- Price
- $20.20
- Rating
- 4.6/5
- Reviews
- 251
- Age
- 1y ago

SexyHair Big Spray & Play Volumizing Hairspray | Hold and Shine | Up to 72 Hour Humidity Resistance | All Hair Types
- Price
- $19.67
- Rating
- 4.6/5
- Reviews
- 9,121
- Age
- 5y ago

SexyHair Big Spray & Play Harder Firm Volumizing Hairspray 10 Oz | All Day Hold and Shine | Up to 72 Hour Humidity Resistance
- Price
- $19.25
- Rating
- 4.4/5
- Reviews
- 6,881
- Age
- 5y ago

SexyHair Big Spray & Stay Intense Hold Hairspray 9 Oz | Extreme Hold and Shine | Up to 72 Hour Humidity Resistance | All Hair Types
- Price
- $19.51
- Rating
- 4.6/5
- Reviews
- 4,745
- Age
- 6y ago

Kenra Professional Volume Spray 25 80% | Super Hold Finishing & Styling Hairspray | Flake-free & Fast-drying | Wind & Humidity Resistance | All Hair Types | 10 oz
- Price
- $20.61
- Rating
- 4.6/5
- Reviews
- 4,141
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
8
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
0%
- Kenra84%
- SexyHair10%
- Kenra Professional6%
- Open — no brand owns it (0%)
Demand
Kenra search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 2.0×
Search terms
Top Kenra search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kenra631K/yr
- kenra volume spray 25425K/yr
- kenra hairspray329K/yr
- kenra hair products294K/yr
- big sexy hair hairspray191K/yr
- kendra hair care179K/yr
- kendra74K/yr
- sexy hair hairspray71K/yr
- kendra hair52K/yr
- kenra hair spray44K/yr
Reviews and returns
What reviews say buyers love and hate about Kenra
We read the reviews and the return reasons for every product selling here.
“Overpowering scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kenra questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









