keana rice mask
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$24.70avg listing price — sweet spot $15–$100
Price range
Great$13.11–$46.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good932.1avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$120K$120K/yr · 162K searches
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, keana rice mask is a $120K/yr Amazon United States market (162K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
keana rice mask market data
- Units sold / yr
- 3K–4K
- avg 500–750/product
- Revenue / yr
- $74K–$99K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #1,895
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 70%
- Out of stock
- 3.1%
- Avg brand age
- 42 months
- Avg seller age
- 120 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
64
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Generic37%
- 毛穴撫子22%
- Hoshisu21%
- Keana18%
- GASHINA STORY2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 30 weeks — -14.3% search growth over the last 90 days.Top keana rice mask search terms
- keana rice mask52K/yr
- japanese rice mask20K/yr
- keana rice pack28K/yr
- keana11K/yr
- nadeshiko16K/yr
- keana nadeshiko4K/yr
- ishizawa keana rice face pack8K/yr
- japanese rice face mask4K/yr
- rice mask japan4K/yr
- keana rice pack japan4K/yr
Top keana rice mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Japanese Rice Face Cream Mask 5.7 oz Deeply Hydrating & Pore Minimizing Wash-Off Facial Treatment with Fermented Sake Rice Bran Oil & Ceramides for Smooth Plump & Glowing Skin Home Spa Care
Generic$25.974.8★11 rev
Hoshisu Hydration and Moisture Rice Mask (10 pieces) - Imported from Japan
Hoshisu$15.114.6★400 rev
Keana Nadeshiko Rice Mask 10 Pieces Japan for Nourishing
毛穴撫子$13.114.5★7,662 rev
Keana Japanese Rice Face Mask Pore Care Hydrating Wash-Off Mask with Rice Extract | Skin Smoothing & Moisturizing Facial Mask | Authentic Japanese Skincare 170g
Keana$26.384.3★10 rev
Japanese Rice Mask Bundle (2-in-1) - 170g Cream Wash-Off + 10 Sheet Masks - Pore Minimizing & Deep Hydrating Kit with Rice Ferment Bran Oil & Ceramides for Smooth Plump & Glowing Skin
Generic$35.085.0★3 rev
Newest
by launch dateJapanese Rice Mask Bundle (2-in-1) - 170g Cream Wash-Off + 10 Sheet Masks - Pore Minimizing & Deep Hydrating Kit with Rice Ferment Bran Oil & Ceramides for Smooth Plump & Glowing Skin
Generic$35.083 rev
Japanese Rice Face Cream Mask 5.7 oz Deeply Hydrating & Pore Minimizing Wash-Off Facial Treatment with Fermented Sake Rice Bran Oil & Ceramides for Smooth Plump & Glowing Skin Home Spa Care
Generic$25.9711 rev
Japanese Rice Face Mask Sheet 10 Pieces Deep Hydrating & Pore Minimizing Facial Mask with Fermented Sake Bran Oil & Ceramides for Smooth Plump Bouncy & Glowing Skin Daily Home Spa Care
Generic$13.470 rev
Keana Japanese Rice Face Mask Pore Care Hydrating Wash-Off Mask with Rice Extract | Skin Smoothing & Moisturizing Facial Mask | Authentic Japanese Skincare 170g
Keana$26.3810 rev
Rice Face Pack Water Brightening 170g Pore Tightening Deep Hydration & Skin-Softening Treatment Japanese Beauty -Beauty Face Mask Viral Face Masks
Generic$28.744 rev
Trending
90-day click momentumJapanese Rice Mask Bundle (2-in-1) - 170g Cream Wash-Off + 10 Sheet Masks - Pore Minimizing & Deep Hydrating Kit with Rice Ferment Bran Oil & Ceramides for Smooth Plump & Glowing Skin
Generic$35.085.0★
Japanese Rice Face Cream Mask 5.7 oz Deeply Hydrating & Pore Minimizing Wash-Off Facial Treatment with Fermented Sake Rice Bran Oil & Ceramides for Smooth Plump & Glowing Skin Home Spa Care
Generic$25.974.8★
Japanese Rice Face Mask Sheet 10 Pieces Deep Hydrating & Pore Minimizing Facial Mask with Fermented Sake Bran Oil & Ceramides for Smooth Plump Bouncy & Glowing Skin Daily Home Spa Care
Generic$13.470.0★
Keana Nadeshiko Rice Mask 10 Pieces Japan for Nourishing
毛穴撫子$13.114.5★
Keana Japanese Rice Face Mask Pore Care Hydrating Wash-Off Mask with Rice Extract | Skin Smoothing & Moisturizing Facial Mask | Authentic Japanese Skincare 170g
Keana$26.384.3★
What buyers say about keana rice mask
What buyers praise and complain about, mined from review topics.What buyers love
“Good hydration mask”
“Love how it makes my skin feel soft”
“Visibly moisturizes skin”
“For a perfect skin”
“Amazing hair product”
“Great value”
“I've noticed my face seems brighter”
“Simple and easy to use face mask”
“Hydrates, no irritation”
“gives volume and shiny hair”
What buyers complain about
“I wont reach for this as the watery consistency exacerbates the dryness”
“Very harsh on sensitive skin”
“she said it burned”
“It doesn't have alcohol that makes it hard to use”
“For me, the mask is a bit small, failing to fully cover the sides of my face”
“High price and no instructions in English”
“Harsh”
“no lasting improvement after one day”
“High Price for Average Mask”
“If my skin is already feeling dry”
Top return reasons
Common questions
- Is keana rice mask profitable to sell on Amazon United States?
- The niche generates $120K/yr across 10 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Skip it (40/100).
- How competitive is the keana rice mask niche?
- 5 brands and 64 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in keana rice mask?
- Top complaints mined from reviews: Moist/Dry, Skin Health, Allergies. The return rate is 0.7%.
- What does it cost to enter the keana rice mask niche?
- Listings span $13.11–$46.60; the average listing price is $24.70 (sweet spot $15–$100). The average incumbent carries 932 reviews — the moat a new listing must climb.