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Kayali Vanilla 28 Perfume

Fail

The top 5 brands take 99% of clicks, so Kayali Vanilla 28 Perfume is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$961K/yr745K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
71%top-5 click share · 6 brands · 207 sellers

Flapen Score

Kayali Vanilla 28 Perfume against its category

The dotted line is the Beauty & Personal Care average. Past it, Kayali Vanilla 28 Perfume is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kayali Vanilla 28 Perfume market on Amazon at a glance

Shoppers on Amazon United States searched for Kayali Vanilla 28 Perfume 745K times last year and spent an estimated $961K. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 745K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $961K a year.

Searches, last 12 months
745K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
1.9%
Market size, estimated
$961Ka year
Peak month
December7.1× the quietest month
Top search term
kayali vanilla 2899K searches a year

02 · Price

A sale here is worth $69.30.

Listings sell for $69.30 on average, from $20.95 to $147.53. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $69.30 that is $52K to $69K a year per listing.

Average price
$69.30inside the $15 to $100 sweet spot
Price range
$20.95–$147.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$52K–$69K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,089 within Women's. It carries 2,136 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#1,089in Women's
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
2,136per listing
Listings tracked
18

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
52 months

Products

Top Kayali Vanilla 28 Perfume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

207

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 228%
  • Brand 38%
  • Brand 42%
  • Brand 52%
  • Brand 61%

Demand

Kayali Vanilla 28 Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400K300KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.1×

Search terms

Top Kayali Vanilla 28 Perfume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kayali vanilla 2899K/yr
  • kay ali vanilla 2886K/yr
  • yara candy94K/yr
  • kayali vanilla62K/yr
  • yara candy perfume49K/yr
  • lattafa yara candy27K/yr
  • kay ali vanilla25K/yr
  • vanilla 2821K/yr
  • kayali vanilla 28 perfume113K/yr
  • kayali vanilla candy rock sugar24K/yr

Reviews and returns

What reviews say buyers love and hate about Kayali Vanilla 28 Perfume

We read the reviews and the return reasons for every product selling here.

76%of positive reviews mention “Smell”
47%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Did not smell good”
A buyer, on “Smell”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Kayali Vanilla 28 Perfume questions

Answered from the same tracked data.