Kawaii Makeup Brushes
MaybeProducts sell for $27.17 on average, inside the sweet spot. But the top 5 brands take 91% of clicks, so Kawaii Makeup Brushes is a Maybe.
- Flapen Score
- 59 / 100Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 4859
- Market size
- $176K/yr174K searches / yr
- 90-day growth
- +71.5%search demand this quarter
- Competition
- 55%top-5 click share · 12 brands · 124 sellers
Flapen Score
Kawaii Makeup Brushes against its category
The dotted line is the Beauty & Personal Care average. Past it, Kawaii Makeup Brushes is stronger. Inside it, weaker.
Market
The Kawaii Makeup Brushes market on Amazon at a glance
Shoppers on Amazon United States searched for Kawaii Makeup Brushes 174K times last year and spent an estimated $176K. The top 5 brands take 91% of clicks. Demand peaks in Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
3.7% of searches ended in a purchase last week.
Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +71.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $176K a year.
- Searches, last 12 months
- 174K
- Growth, 90 days vs prior 90
- +71.5%
- Conversion, latest week
- 3.7%
- Market size, estimated
- $176Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- kopari sun veil illuminator43K searches a year
02 · Price
A sale here is worth $27.17.
Listings sell for $27.17 on average, from $6.13 to $54.59. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $27.17 that is $3K to $7K a year per listing.
- Average price
- $27.17inside the $15 to $100 sweet spot
- Price range
- $6.13–$54.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #720 within Sunscreens & Tanning Products. It carries 1,839 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 92%
- Out of stock, average day
- 0.3%
- Average rank
- #720in Sunscreens & Tanning Products
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 1,839per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 5 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Kawaii Makeup Brushes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kopari Sun Veil Illuminating Elixir Face Sunscreen SPF 38 | Lightweight Face Sunscreen with Shea Butter & Mica | Buildable Mineral SPF Radiant Golden Glow Finish
- Price
- $35.25
- Rating
- 4.3/5
- Reviews
- 50
- Age
- 5mo ago
Kopari Sun Veil Illuminating Sunscreen SPF 30 | Broad-Spectrum Face & Body Sunscreen with Hyaluronic Acid & Vitamin E | Lightweight Radiant Glow No White Cast
- Price
- $49.84
- Rating
- 3.7/5
- Reviews
- 33
- Age
- 5mo ago
Kopari Rose Gold Sunglaze Sheer Body Mist Sunscreen SPF 42 Infused with Shimmering Body Oil Hydrating Mist Hydrates Brightens Makeup Friendly Gives Skin a Glowy Finish Lightweight
- Price
- $33.81
- Rating
- 4.0/5
- Reviews
- 1,179
- Age
- 2y ago
docolor Extra Large Body Makeup Brush for Self Tanner 3 Inch Wide Head for Fast Full-Body Coverage Soft Synthetic Fibers for Flawless Application of Foundation Powder Bronzer Face and Body Brush
- Price
- $9.35
- Rating
- 4.6/5
- Reviews
- 965
- Age
- 2y ago
Extra Large Body Make Up Brush Self Tanning for Face 3 Inch Width Self Tanning Blend Brush for Legs Soft Synthetic Bronze Blend Ensures Flawless Foundation Litchigonzhu
- Price
- $6.13
- Rating
- 4.7/5
- Reviews
- 201
- Age
- 11mo ago
Trending
90-day click momentum
JAN & JUL Adjustable Neck Flap Wide Brim Hat Toddler with UV Protection (L: 2-5T Purple)
- Price
- $22.79
- Rating
- 4.8/5
- Reviews
- 2,212
- Age
- 4y ago
Extra Large Body Make Up Brush Self Tanning for Face 3 Inch Width Self Tanning Blend Brush for Legs Soft Synthetic Bronze Blend Ensures Flawless Foundation Litchigonzhu
- Price
- $6.13
- Rating
- 4.7/5
- Reviews
- 201
- Age
- 11mo ago
Kopari Sun Veil Illuminating Elixir Face Sunscreen SPF 38 | Lightweight Face Sunscreen with Shea Butter & Mica | Buildable Mineral SPF Radiant Golden Glow Finish
- Price
- $35.25
- Rating
- 4.3/5
- Reviews
- 50
- Age
- 5mo ago
Charlotte Tilbury Beautiful Skin Face Makeup & Body Cream Bronzer - Hydrating Hyaluronic Acid & Pro Vitamin D3 to Blur for a Sun-Kissed Glow - Up to 16Hr Wear Sweat & Humidity Proof - 2 Medium
- Price
- $54.59
- Rating
- 4.6/5
- Reviews
- 295
- Age
- 3y ago
UNIMEIX Blend & Blur Extra Large Body Makeup Brush with Drawstring Bag 4.5 Inch Wide-headed Sunscreen Applicator Kabuki Brush for Face Legs Body (RoseGold)
- Price
- $19.06
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 1y ago
Newest
by launch dateKopari Sun Veil Illuminating Elixir Face Sunscreen SPF 38 | Lightweight Face Sunscreen with Shea Butter & Mica | Buildable Mineral SPF Radiant Golden Glow Finish
- Price
- $35.25
- Rating
- 4.3/5
- Reviews
- 50
- Age
- 5mo ago
Kopari Sun Veil Illuminating Sunscreen SPF 30 | Broad-Spectrum Face & Body Sunscreen with Hyaluronic Acid & Vitamin E | Lightweight Radiant Glow No White Cast
- Price
- $49.84
- Rating
- 3.7/5
- Reviews
- 33
- Age
- 5mo ago
Coco & Eve Body Highlighter SPF 50 Shimmer Sunscreen Broad Spectrum Sun Protection Lightweight Serum-Like Lotion with Pearlescent Minerals & Vitamin E for Hydrated & Glowing Skin 5.07 Fl Oz
- Price
- $35.81
- Rating
- 4.2/5
- Reviews
- 72
- Age
- 6mo ago
Milani Baked Bronzer - Long-Lasting Powder for Natural Sun-Kissed Glow- Lightweight Buildable & Streak-Free Makeup with Radiant Finish- Talc-Free Vegan & Cruelty-Free Made in Italy Amalfi Glow
- Price
- $12.79
- Rating
- 4.5/5
- Reviews
- 4,376
- Age
- 7mo ago
Extra Large Body Make Up Brush Self Tanning for Face 3 Inch Width Self Tanning Blend Brush for Legs Soft Synthetic Bronze Blend Ensures Flawless Foundation Litchigonzhu
- Price
- $6.13
- Rating
- 4.7/5
- Reviews
- 201
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
124
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
7%
- Kopari71%
- docolor8%
- Litchigonzhu5%
- UNIMEIX5%
- Hawaiian Tropic3%
- Charlotte Tilbury2%
- Open — no brand owns it (6 brands, 7%)
Demand
Kawaii Makeup Brushes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.5×
Search terms
Top Kawaii Makeup Brushes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kopari sun veil illuminator43K/yr
- kopari sun veil30K/yr
- sun veil illuminating sunscreen spf 3011K/yr
- kopari sunscreen powder12K/yr
- kopari bronzer9K/yr
- kopari powder sunscreen7K/yr
- kopari sun veil illuminator powder5K/yr
- docolor makeup brushes18K/yr
- kopari face sunscreen6K/yr
- kopari illuminating powder4K/yr
Reviews and returns
What reviews say buyers love and hate about Kawaii Makeup Brushes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Expensive
Not worth the cost
expensive
Hate the smell
Have a weird smell
Unpleasant odor
No glitter
doesnt really shine
No Glow
the pump broke almost immediately
Immediately broke
Broke after 1 day
Bottle arrived leaking
Leaking
Leaked all over the box
Love
Skin glowing
a natural glow
Love the sparkle
The scent is light
fragrance is strong
Great scent
Goes on so smooth
So soft
Skin feels smooth
Felt lovely on my skin
Makes your skin look amazing
It gives my skin a beautiful
Excellent quality and exactly as described
Excellent product
Great Product by Laura Geller
Return
1.4% Return rate 57% Fixable by listing
Incredibly small
it didn't fit the box correctly
its too large
doesnt work great
Doesn't work
Doesnt work properly
Bottle arrived leaking
Leaking
Leaked all over the box
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kawaii Makeup Brushes questions
Answered from the same tracked data.