kat von d
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$21.84avg listing price — sweet spot $15–$100
Review moat
Great179.65avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.04–$71.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great31%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Market size
Bad$65K$65K/yr · 233K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kat von d is a $65K/yr Amazon United States market (233K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 48/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
kat von d market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $66K–$87K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #1,433
- Page quality
- 0%
- Prime
- 61%
- Sponsored
- 27%
- Out of stock
- 13.4%
- Avg brand age
- 70 months
- Avg seller age
- 131 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
5 rising
Sellers
213
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
31%
Top 20: 67%
Open market
0%
- Kat Von D65%
- KVD29%
- Strike King4%
- Plano2%
- Generic1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.9% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.9×
Top kat von d search terms
- kat von d42K/yr
- kat von d foundation38K/yr
- kvd25K/yr
- kvd good apple foundation23K/yr
- kvd foundation29K/yr
- good apple foundation20K/yr
- kvd beauty22K/yr
- kat von d makeup21K/yr
- kat von d lock it foundation5K/yr
- kvd makeup4K/yr
Top kat von d products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KVD Beauty Good Apple Non-Comedogenic Full-Coverage Serum Foundation Medium 042
KVD$21.274.4★34 rev
KVD Beauty Good Apple Non-Comedogenic Full-Coverage Serum Foundation Tan 068
KVD$15.384.4★19 rev
KVD Beauty Good Apple Non-Comedogenic Full-Coverage Serum Foundation Tan 074
Kat Von D$10.414.6★32 rev
KVD Beauty Good Apple Lightweight Full-Coverage Cream Foundation Balm Medium 039
Kat Von D$27.404.4★34 rev
KVD Beauty Good Apple Lightweight Full-Coverage Cream Foundation Balm Medium 036
Kat Von D$28.064.4★16 rev
Newest
by launch date
KVD Beauty Good Apple Full-Coverage Serum Foundation Non-Comedogenic Liquid Ambato Pore-Blurring Long Wear (Medium 036)
Kat Von D$29.4934 rev
KVD Beauty Good Apple Full Coverage Foundation
KVD$24.8434 rev
KVD Beauty Everlasting Hyperlight Vegan Transfer-Proof Liquid Lipstick Ghost Bloom
Kat Von D$22.077 rev
KVD Beauty Good Apple Non-Comedogenic Full-Coverage Serum Foundation Medium 042
KVD$21.2734 rev
KVD Beauty Good Apple Non-Comedogenic Full-Coverage Serum Foundation Tan 068
KVD$15.3819 rev
Trending
90-day click momentumKVD Beauty Good Apple Full Coverage Foundation
KVD$24.844.4★
KVD Beauty Good Apple Full-Coverage Serum Foundation Non-Comedogenic Liquid Ambato Pore-Blurring Long Wear (Medium 036)
Kat Von D$29.494.4★
Plano KVD Wormfile Signature Series Speedbag Small Black TPE Coated Fabric with Red Interior Water-Resistant Soft Fishing Storage for Baits & Worms
Plano$14.994.6★
KVD Beauty Good Apple Lightweight Full-Coverage Cream Foundation Balm Medium 036
Kat Von D$28.064.4★
KVD Beauty Everlasting Hyperlight Vegan Transfer-Proof Liquid Lipstick Ghost Bloom
Kat Von D$22.074.6★
What buyers say about kat von d
What buyers praise and complain about, mined from review topics.What buyers love
“Good coverage”
“I have to say these are built well”
“Perfect color”
“Good value for the money”
“Creamy and dreamy”
“Matches my skin tone perfectly”
“Smells amazing”
“It wasnt heavy”
“It makes my lashes look incredible”
“it goes on very easily”
What buyers complain about
“Dried Out”
“the color was completely off this time”
“who knows how old it is or if it has been used”
“doesnt smell good”
“It wouldn't buy again i'm very s***** Size of product has shrunk”
“Not too great for the price”
“Doesnt quite hold up like wanted”
“Barely worked and is not waterproof as the advertising states”
“However, The liner I received is completely dried out”
“Didnt work out for me unfortunately:(”
Top return reasons
Common questions
- Is kat von d profitable to sell on Amazon United States?
- The niche generates $65K/yr across 62 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the kat von d niche?
- 5 brands and 213 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kat von d?
- Top complaints mined from reviews: Moist/Dry, Color, Product Condition. The return rate is 1.6%.
- When does demand for kat von d peak?
- Demand peaks in Jul; the busiest month runs 1.9× the quietest.
- What does it cost to enter the kat von d niche?
- Listings span $7.04–$71.99; the average listing price is $21.84 (sweet spot $15–$100). The average incumbent carries 180 reviews — the moat a new listing must climb.