Kat Von D
FailThe top 5 brands take 100% of clicks, so Kat Von D is a Fail.
- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $65K/yr233K searches / yr
- 90-day growth
- -0.9%search demand this quarter
- Competition
- 31%top-5 click share · 5 brands · 213 sellers
Flapen Score
Kat Von D against its category
The dotted line is the Beauty & Personal Care average. Past it, Kat Von D is stronger. Inside it, weaker.
Market
The Kat Von D market on Amazon at a glance
Shoppers on Amazon United States searched for Kat Von D 233K times last year and spent an estimated $65K. All 5 brands take every click. Demand peaks in Jul. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.
- Searches, last 12 months
- 233K
- Growth, 90 days vs prior 90
- -0.9%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $65Ka year
- Peak month
- July1.9× the quietest month
- Top search term
- kat von d42K searches a year
02 · Price
A sale here is worth $21.84.
Listings sell for $21.84 on average, from $7.04 to $71.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $21.84 that is $0 to $2K a year per listing.
- Average price
- $21.84inside the $15 to $100 sweet spot
- Price range
- $7.04–$71.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
27% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #1,433 within Face. It carries 180 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 61%
- Out of stock, average day
- 13.4%
- Average rank
- #1,433in Face
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 180per listing
- Listings tracked
- 62
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Kat Von D products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
5 rising
Sellers
213
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
31%
Top 20: 67%
Open market
0%
- Brand 165%
- Brand 229%
- Brand 34%
- Brand 42%
- Brand 51%
Demand
Kat Von D search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.9×
Search terms
Top Kat Von D search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kat von d42K/yr
- kat von d foundation38K/yr
- kvd25K/yr
- kvd good apple foundation23K/yr
- kvd foundation29K/yr
- good apple foundation20K/yr
- kvd beauty22K/yr
- kat von d makeup21K/yr
- kat von d lock it foundation5K/yr
- kvd makeup4K/yr
Reviews and returns
What reviews say buyers love and hate about Kat Von D
We read the reviews and the return reasons for every product selling here.
“Dried Out”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kat Von D questions
Answered from the same tracked data.









