karat gel tanning lotion
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$14.94–$28.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$20.37avg listing price — sweet spot $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,236.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad86%top-5 click share — a locked-up shelf
Market size
Bad$16K$16K/yr · 15K searches
Growth
Bad-42.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, karat gel tanning lotion is a $16K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Skip it — 35/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
karat gel tanning lotion market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $15K–$20K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #835
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 40%
- Out of stock
- 0.0%
- Avg brand age
- 77 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Pro Tan94%
- ProTan3%
- Carroten3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -42.1% search growth over the last 90 days.Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 4.4×
Top karat gel tanning lotion search terms
- beaches and cream tanning lotion8K/yr
- karat gel tanning lotion2K/yr
- body butter karat gel accelerator tanning bed lotion3K/yr
- karat tanning lotion809/yr
- karat gel638/yr
- body butter karat gel833/yr
- karat gel tanning lotion body butter141/yr
- body butter karat gel accelerator tanning lotion75/yr
Top karat gel tanning lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beaches & Crme Black Butter DHA & Tyrosine 8.5oz
Pro Tan$17.334.5★464 rev
ProTan BEACHES and CREME Tanning Lotion Butter (8.5 ounce) indoor tanning lotion
Pro Tan$17.024.5★390 rev
Beaches & Creme Sizzling Hot Tanning Butter 8.5oz
Pro Tan$18.774.4★342 rev
Beaches & Crme All-In Intensifying Tanning Serum 8.5oz
Pro Tan$17.914.4★227 rev
Pro Tan Beaches & Crme Pomegranate Dark Tanning Butter with Intensifiers including Tyrosine 8.5oz
Pro Tan$24.264.5★120 rev
Newest
by launch date
Beaches & Crme Coconut Ultra Rich Intense Hydrating Bronzing Butter 8.5oz
Pro Tan$23.149 rev
Pro Tan Beaches & Crme Pomegranate Dark Tanning Butter with Intensifiers including Tyrosine 8.5oz
Pro Tan$24.26120 rev
Beaches & Creme Ultra Rich Tan Extending Moisturizer 9.5oz
Pro Tan$14.9435 rev
Beaches & Crme All-In Intensifying Tanning Serum 8.5oz
Pro Tan$17.91227 rev
ProTan Beaches & Crme Hemp Dark Tanning Gelee 8.5 oz
ProTan$19.0022 rev
Trending
90-day click momentumBeaches & Crme Coconut Ultra Rich Intense Hydrating Bronzing Butter 8.5oz
Pro Tan$23.144.7★
Pro Tan Beaches & Crme Pomegranate Dark Tanning Butter with Intensifiers including Tyrosine 8.5oz
Pro Tan$24.264.5★
Carroten Intensive Tanning Gel | Browning Tan Accelerator | Non-Greasy Water-Resistant with Carrot and Coconut Oil | Vitamin A & E For Moisture & Hydration | Made in Greece | 5 Fl Oz
Carroten$28.504.3★
Beaches & Crme Black Butter DHA & Tyrosine 8.5oz
Pro Tan$17.334.5★
Beaches & Creme Ultra Rich Tan Extending Moisturizer 9.5oz
Pro Tan$14.944.8★
What buyers say about karat gel tanning lotion
What buyers praise and complain about, mined from review topics.What buyers love
“doesnt smell too bad”
“Add a boost of color”
“Impressive tanning”
“It works really well”
“works great for a dark natural tan”
“its worth the money”
“gives my skin a beautiful glow”
“summery kind of warm”
“It enhances your color as your tan”
“Good moisturizer”
What buyers complain about
“Will stain clothes”
“I seen no results”
“Makes you feel very oily”
“No change in color”
“Allergic reaction”
“Weird smell, not that great”
“not worth the cost”
“read the rest of the info that wasnt mentioned on the advertisement”
“product had been used”
“Garbage product”
Top return reasons
Common questions
- Is karat gel tanning lotion profitable to sell on Amazon United States?
- The niche generates $16K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -42.1%. Flapen's verdict: Skip it (35/100).
- How competitive is the karat gel tanning lotion niche?
- 3 brands and 17 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in karat gel tanning lotion?
- Top complaints mined from reviews: Stain Resistance, Functionality-Overall, Oily/Greasy. The return rate is 1.1%.
- When does demand for karat gel tanning lotion peak?
- Demand peaks in Feb–Mar–Apr–May; the busiest month runs 4.4× the quietest.
- What does it cost to enter the karat gel tanning lotion niche?
- Listings span $14.94–$28.50; the average listing price is $20.37 (sweet spot $15–$100). The average incumbent carries 1,236 reviews — the moat a new listing must climb.