Kaolin Clay
MaybeAn estimated 0.8% of orders come back. But the products selling today already average 4.7★, so Kaolin Clay is a Maybe.
- Flapen Score
- 50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 4850
- Market size
- $270K/yr233K searches / yr
- 90-day growth
- +9.3%search demand this quarter
- Competition
- 70%top-5 click share · 9 brands · 10 sellers
Flapen Score
Kaolin Clay against its category
The dotted line is the Beauty & Personal Care average. Past it, Kaolin Clay is stronger. Inside it, weaker.
Market
The Kaolin Clay market on Amazon at a glance
Shoppers on Amazon United States searched for Kaolin Clay 233K times last year and spent an estimated $270K. The top 5 brands take 90% of clicks. Demand peaks in May. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 7.2% of those searches ended in a purchase.
Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $270K a year.
- Searches, last 12 months
- 233K
- Growth, 90 days vs prior 90
- +9.3%
- Conversion, latest week
- 7.2%
- Market size, estimated
- $270Ka year
- Peak month
- May1.7× the quietest month
- Top search term
- kaolin clay110K searches a year
02 · Price
A sale here is worth $16.17.
Listings sell for $16.17 on average, from $7.07 to $66.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $16.17 that is $20K to $24K a year per listing.
- Average price
- $16.17inside the $15 to $100 sweet spot
- Price range
- $7.07–$66.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $20K–$24K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #689 within Masks. It carries 709 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 94%
- Out of stock, average day
- 3.5%
- Average rank
- #689in Masks
- Average rating
- 4.73 starsAmazon United States average 4.42 stars
- Average reviews
- 709per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Kaolin Clay products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
9 flat
Sellers
10
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
6%
- Brand 144%
- Brand 226%
- Brand 312%
- Brand 44%
- Brand 54%
- Brand 63%
- Open — no brand owns it (3 brands, 6%)
Demand
Kaolin Clay search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.7×
Search terms
Top Kaolin Clay search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kaolin clay110K/yr
- kaolin clay powder57K/yr
- arcilla blanca15K/yr
- white kaolin clay powder9K/yr
- kaolin clay for soap making8K/yr
- white kaolin clay4K/yr
- arcilla blanca caolin6K/yr
- kaolin clay powder organic6K/yr
- argila branca3K/yr
- kaolin clay food grade4K/yr
Reviews and returns
What reviews say buyers love and hate about Kaolin Clay
We read the reviews and the return reasons for every product selling here.
“It is a very dull pinkish color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kaolin Clay questions
Answered from the same tracked data.









