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Kaolin Clay

Maybe

Returns run at only 0.8% of orders. But the products selling today already average 4.7★, so Kaolin Clay is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$270K/yr233K searches / yr
90-day growth
+9.3%search demand this quarter
Competition
70%top-5 click share · 9 brands · 10 sellers

Flapen Score

Kaolin Clay against its category

The dotted line is the Beauty & Personal Care average. Past it, Kaolin Clay is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kaolin Clay market on Amazon at a glance

Shoppers on Amazon United States searched for Kaolin Clay 233K times last year and spent an estimated $270K. The top 5 brands take 90% of clicks. Demand peaks in May. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $270K a year.

Searches, last 12 months
233K
Growth, 90 days vs prior 90
+9.3%
Conversion, latest week
7.2%
Market size, estimated
$270Ka year
Peak month
May1.7× the quietest month
Top search term
kaolin clay110K searches a year

02 · Price

A sale here is worth $16.17.

Listings sell for $16.17 on average, from $7.07 to $66.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $16.17 that is $20K to $24K a year per listing.

Average price
$16.17inside the $15 to $100 sweet spot
Price range
$7.07–$66.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
$20K–$24K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #689 within Masks. It carries 709 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
3.5%
Average rank
#689in Masks
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
709per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Kaolin Clay products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

$0$27K$54K$81K$108K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

10

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

6%

  • ClearLee44%
  • Bare Essentials Living26%
  • Pure Body Naturals12%
  • MB Herbals4%
  • mGanna4%
  • Herb Magic Pure Herb Pure Magic3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Kaolin Clay search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.7×

Search terms

Top Kaolin Clay search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kaolin clay110K/yr
  • kaolin clay powder57K/yr
  • arcilla blanca15K/yr
  • white kaolin clay powder9K/yr
  • kaolin clay for soap making8K/yr
  • white kaolin clay4K/yr
  • arcilla blanca caolin6K/yr
  • kaolin clay powder organic6K/yr
  • argila branca3K/yr
  • kaolin clay food grade4K/yr

Reviews and returns

What reviews say buyers love and hate about Kaolin Clay

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color18%−0.05

It is a very dull pinkish color

Not very pink

Dyed my skin red wouldnt come off

Size-Overall14%−0.02

Small bag, expected more

Please note that this package is TINY for that price

Contamination9%−0.02

So now I'm going to consider it contaminated

It is a problem for me because I am using it in products that have to be sanitized

Ease Of Use9%+0.46

It won't get rid of them

Hard Feel9%+0.20

made them harder

Love

Quality-Overall12%+0.90

Exceptional quality

Exelente producto

The quality

Value For Money11%+0.16

Good value

Great value

This is a good value for the pack size

Advertised Vs Actual Product10%+0.76

everything I expected

exactly what we ordered

Product is everything it should be

Color7%−0.05

Its fine color complements the delicate nature of skin

Very Nice Colorant for Melt and Pour

Makes an amazing pink color

Smell7%+0.37

the potent baby powder scent

This holds the fragrance longer

Soft and hold scent well

Return

0.8% Return rate 40% Fixable by listing

Advertised Vs Actual Product18%▆▄▆█▆▇
Functionality-Overall12%▆▁█▄▇▃
Leak-Proof11%▅▆▇▃▇█
Color7%▇▇▅█▄▃

It is a very dull pinkish color

Not very pink

Dyed my skin red wouldnt come off

Value For Money6%▃█▁▃▂▁

Way too expensive

Too Expensive-VERY small bag of product

above all else the plum curculio if you have fruit trees odds are you will greatly benefit from this product it is expensive at first

FAQ

Common Kaolin Clay questions

Answered from the same tracked data.