Kaolin Clay
MaybeReturns run at only 0.8% of orders. But the products selling today already average 4.7★, so Kaolin Clay is a Maybe.
- Flapen Score
- 50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 4850
- Market size
- $270K/yr233K searches / yr
- 90-day growth
- +9.3%search demand this quarter
- Competition
- 70%top-5 click share · 9 brands · 10 sellers
Flapen Score
Kaolin Clay against its category
The dotted line is the Beauty & Personal Care average. Past it, Kaolin Clay is stronger. Inside it, weaker.
Market
The Kaolin Clay market on Amazon at a glance
Shoppers on Amazon United States searched for Kaolin Clay 233K times last year and spent an estimated $270K. The top 5 brands take 90% of clicks. Demand peaks in May. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
7.2% of searches ended in a purchase last week.
Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $270K a year.
- Searches, last 12 months
- 233K
- Growth, 90 days vs prior 90
- +9.3%
- Conversion, latest week
- 7.2%
- Market size, estimated
- $270Ka year
- Peak month
- May1.7× the quietest month
- Top search term
- kaolin clay110K searches a year
02 · Price
A sale here is worth $16.17.
Listings sell for $16.17 on average, from $7.07 to $66.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $16.17 that is $20K to $24K a year per listing.
- Average price
- $16.17inside the $15 to $100 sweet spot
- Price range
- $7.07–$66.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $20K–$24K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #689 within Masks. It carries 709 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 94%
- Out of stock, average day
- 3.5%
- Average rank
- #689in Masks
- Average rating
- 4.73 starsAmazon United States average 4.42 stars
- Average reviews
- 709per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Kaolin Clay products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ClearLee Kaolin Clay Cosmetic Grade Powder - 100% Pure Natural Powder - Great For Skin Detox Rejuvenation and More - Heal Damaged Skin - DIY Clay Face Mask (8 oz)
- Price
- $9.24
- Rating
- 4.8/5
- Reviews
- 1,534
- Age
- 6y ago

Bare Essentials Living - White Kaolin Clay Powder (2 lb) 100% Natural White Powdered Clay for Seed Bombs White Clay Mask DIY Spa Soap Bath Bomb Deodorant Can be Used as Kaolin Clay for Gardening
- Price
- $16.29
- Rating
- 4.8/5
- Reviews
- 1,681
- Age
- 7y ago

Pure Body Naturals Kaolin Clay Powder 100 g - Perfect for Natural DIY Skin Cleansers Masks and Scrubs
- Price
- $9.05
- Rating
- 4.7/5
- Reviews
- 547
- Age
- 5y ago

Bare Essentials Living - White Kaolin Clay Powder (12oz) 100% Natural White Powdered Clay for Seed Bombs White Clay Mask Chafing Body Powder Soap Bath Bomb Deodorant Kaolin Clay for Gardening
- Price
- $9.09
- Rating
- 4.7/5
- Reviews
- 1,023
- Age
- 4y ago

ClearLee Kaolin Clay Cosmetic Grade Powder - 100% Pure Natural Powder - Great For Skin Detox Rejuvenation and More - Heal Damaged Skin - DIY Clay Face Mask (1 LB)
- Price
- $10.99
- Rating
- 4.8/5
- Reviews
- 1,534
- Age
- 6y ago
Trending
90-day click momentum
White Kaolin Clay Powder 1 lb (454 g) | Natural Kaolin Clay for Face Masks Soap Making Bath Bombs Seed Bombs DIY Spa & Gardening| Herb Magic
- Price
- $9.10
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 9mo ago

Surround WP Kaolin Clay Insecticide
- Price
- $66.80
- Rating
- 4.6/5
- Reviews
- 136
- Age
- 3y ago

EcoVista Kaolin Clay Powder | 100% Pure & Natural | Food Grade & Edible | Skin Detox & Rejuvenation | DIY Face Mask Soap Bath Bombs & More | 4 oz (113g)
- Price
- $8.24
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 1y ago

ClearLee Kaolin Clay Cosmetic Grade Powder - 100% Pure Natural Powder - Great For Skin Detox Rejuvenation and More - Heal Damaged Skin - DIY Clay Face Mask (5 LB)
- Price
- $29.99
- Rating
- 4.8/5
- Reviews
- 1,534
- Age
- 6y ago

MB Herbals Light Kaolin Clay 1.1 lb / 17.6 oz / 500g | Kaolin White Clay for Face Pack
- Price
- $9.66
- Rating
- 4.7/5
- Reviews
- 85
- Age
- 5y ago
Newest
by launch date
White Kaolin Clay Powder 1 lb (454 g) | Natural Kaolin Clay for Face Masks Soap Making Bath Bombs Seed Bombs DIY Spa & Gardening| Herb Magic
- Price
- $9.10
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 9mo ago

EcoVista Kaolin Clay Powder | 100% Pure & Natural | Food Grade & Edible | Skin Detox & Rejuvenation | DIY Face Mask Soap Bath Bombs & More | 4 oz (113g)
- Price
- $8.24
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 1y ago

Surround WP Kaolin Clay Insecticide
- Price
- $66.80
- Rating
- 4.6/5
- Reviews
- 136
- Age
- 3y ago

Kaolin Clay Powder (14 oz) 100% Natural White Clay Powder for Soap Making White Clay Mask & Bath Bombs | By Yogis Gift
- Price
- $9.94
- Rating
- 4.7/5
- Reviews
- 104
- Age
- 4y ago

Bare Essentials Living - White Kaolin Clay Powder (12oz) 100% Natural White Powdered Clay for Seed Bombs White Clay Mask Chafing Body Powder Soap Bath Bomb Deodorant Kaolin Clay for Gardening
- Price
- $9.09
- Rating
- 4.7/5
- Reviews
- 1,023
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
9 flat
Sellers
10
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
6%
- ClearLee44%
- Bare Essentials Living26%
- Pure Body Naturals12%
- MB Herbals4%
- mGanna4%
- Herb Magic Pure Herb Pure Magic3%
- Open — no brand owns it (3 brands, 6%)
Demand
Kaolin Clay search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.7×
Search terms
Top Kaolin Clay search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kaolin clay110K/yr
- kaolin clay powder57K/yr
- arcilla blanca15K/yr
- white kaolin clay powder9K/yr
- kaolin clay for soap making8K/yr
- white kaolin clay4K/yr
- arcilla blanca caolin6K/yr
- kaolin clay powder organic6K/yr
- argila branca3K/yr
- kaolin clay food grade4K/yr
Reviews and returns
What reviews say buyers love and hate about Kaolin Clay
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It is a very dull pinkish color
Not very pink
Dyed my skin red wouldnt come off
Small bag, expected more
Please note that this package is TINY for that price
So now I'm going to consider it contaminated
It is a problem for me because I am using it in products that have to be sanitized
It won't get rid of them
made them harder
Love
Exceptional quality
Exelente producto
The quality
Good value
Great value
This is a good value for the pack size
everything I expected
exactly what we ordered
Product is everything it should be
Its fine color complements the delicate nature of skin
Very Nice Colorant for Melt and Pour
Makes an amazing pink color
the potent baby powder scent
This holds the fragrance longer
Soft and hold scent well
Return
0.8% Return rate 40% Fixable by listing
It is a very dull pinkish color
Not very pink
Dyed my skin red wouldnt come off
Way too expensive
Too Expensive-VERY small bag of product
above all else the plum curculio if you have fruit trees odds are you will greatly benefit from this product it is expensive at first
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kaolin Clay questions
Answered from the same tracked data.









