kajal eyeliner pen gel
Skip itSoft demand (-43.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Good2.0%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$5.87–$33.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.74avg listing price — sweet spot $15–$100
Review moat
Good1,419.41avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$48K$48K/yr · 102K searches
Growth
Bad-43.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, kajal eyeliner pen gel is a $48K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Feb–Apr. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
kajal eyeliner pen gel market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $51K–$64K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #334
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 7.9%
- Avg brand age
- 43 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
21
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
46%
Top 20: 92%
Open market
30%
- MISS ROSE M32%
- Generic10%
- Zena Makeup8%
- Bekoeen7%
- Charunee7%
- tarte7%
Demand & seasonality
Weekly Amazon search volume, last 93 weeks — -43.5% search growth over the last 90 days.Peak months: Feb, Apr · busiest ÷ quietest = 3.8×
Top kajal eyeliner pen gel search terms
- zena makeup17K/yr
- miss rose eyeliner14K/yr
- miss rose8K/yr
- miss rose makeup4K/yr
- miss rose makeup kit6K/yr
- kaely eyeliner4K/yr
- bisutang eye liner3K/yr
- miss rose professional makeup3K/yr
- miss rose waterproof eyeliner6K/yr
- zena eyeliner6K/yr
Top kajal eyeliner pen gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MISS ROSE M Gel Eyeliner 2 Pcs Black Eyeliner Pencils delineador de ojos contra el agua Easy to Use Eye Makeup for Women (Black Pack of 2)
MISS ROSE M$7.903.8★3,457 rev
Eye & Cheek Highlighting Palette - 4-in-1 Contour Kit with Matte & Shimmer Shades for Eyes Cheeks Glow & Definition Beginner-Friendly Long-Lasting & Travel-Ready
Generic$9.853.7★59 rev
Eye & Cheek Palette - Eyeshadow and Highlighter Makeup Eye Shadow Palettes Multifunctional Makeup Palettes Contour Kit Shimmer Glow Face Highlighter Palette for Women Face Natural Glow Contour Powder
Bekoeen$9.944.1★17 rev
4-In-1 Eye & Cheek Palette Blush Highlighter with 1 PCS Brush
Charunee$10.114.4★6 rev
MISS ROSE M Gel Eyeliner Black Eyeliner Pencils delineador de ojos contra el agua Easy to Use Eye Makeup for Women (Black)
MISS ROSE M$6.033.8★3,457 rev
Newest
by launch date
tarte glow wardrobe highlighting eye & cheek palette Highlighter Blush Bronze & Eyeshadow All-in-One Face & Eye Viral Makeup for Everday Radiant Blendable Glow Vegan & Cruelty Free full size
tarte$33.76146 rev
Zena Makeup Eyeliner Eyeliner Stamp for Winged Eyes Double Head Waterproof Liquid Eyeliner Stamp Pen Long Lasting Smudge Proof Easy Eye Makeup Tool for Beginners (Black+Brown)
Zena Makeup$13.7416 rev
Zena Makeup Eyeliner Eyeliner Stamp for Winged Eyes Double Head Waterproof Liquid Eyeliner Stamp Pen Long Lasting Smudge Proof Easy Eye Makeup Tool for Beginners (Black)
Zena Makeup$11.3716 rev
Zena Makeup Eyeliner Eyeliner Stamp for Winged Eyes Double Head Waterproof Liquid Eyeliner Stamp Pen Long Lasting Smudge Proof Easy Eye Makeup Tool for Beginners (Brown)
Zena Makeup$10.8216 rev
Pakivs Eye & Cheek Palette - Eyeshadow and Highlighter All in One Makeup
Pakivs$8.217 rev
Trending
90-day click momentum
Eyes & Cheeks Makeup Palette - 4-in-1 Eyeshadow Blush Highlighter & Bronzer with Smooth Velvet Texture that Blends Easy Travel-Friendly Full Face Makeup Kit Perfect Palette Gift for Women
NUNUDA$18.973.7★
tarte glow wardrobe highlighting eye & cheek palette Highlighter Blush Bronze & Eyeshadow All-in-One Face & Eye Viral Makeup for Everday Radiant Blendable Glow Vegan & Cruelty Free full size
tarte$33.764.5★
4-In-1 Eye & Cheek Palette Blush Highlighter with 1 PCS Brush
Charunee$10.114.4★
Eye & Cheek Highlighting Palette - 4-in-1 Contour Kit with Matte & Shimmer Shades for Eyes Cheeks Glow & Definition Beginner-Friendly Long-Lasting & Travel-Ready
Generic$9.853.7★
Eye & Cheek Palette - Eyeshadow and Highlighter Makeup Face Highlighter Palette for Women Multitasking Blush Highlighting Eye & Cheek Palette 4-In-1Makeup Palettes Kit Natural Glow Contour Powder
Kubot$12.753.7★
What buyers say about kajal eyeliner pen gel
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are beautiful”
“Excellent quality”
“give a nice glow”
“Goes on easy”
“it is soft”
“very affordable”
“Overall, its an average eyelinernit works fine for daily use”
“Easy to apply”
“Wonderful stays all day”
“blend out easily on the skin”
What buyers complain about
“Colors are dull”
“Smudges”
“Not the quality that I was expecting”
“Breaks easily”
“NOT WATERPROOF”
“Product is small”
“Not as advertised”
“The eyeliner did smear”
“Came broken”
“so application sucks”
Top return reasons
Common questions
- Is kajal eyeliner pen gel profitable to sell on Amazon United States?
- The niche generates $48K/yr across 29 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is -43.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the kajal eyeliner pen gel niche?
- 18 brands and 21 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in kajal eyeliner pen gel?
- Top complaints mined from reviews: Color, Smudge Resistance, Quality-Overall. The return rate is 2.0%.
- When does demand for kajal eyeliner pen gel peak?
- Demand peaks in Feb–Apr; the busiest month runs 3.8× the quietest.
- What does it cost to enter the kajal eyeliner pen gel niche?
- Listings span $5.87–$33.76; the average listing price is $12.74 (sweet spot $15–$100). The average incumbent carries 1,419 reviews — the moat a new listing must climb.