Kajal Eyeliner Pen Gel

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -43.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months

102K

Growth, 90 days vs prior 90

-43.5%

Conversion, latest week

3.7%

Market size, estimated

$48Ka year

Peak month

April3.8× the quietest month

Top search term

zena makeup17K searches a year

Listings sell for $12.74 on average, from $5.87 to $33.76. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $12.74 that is $1K to $3K a year per listing.

Average price

$12.74under the $15 to $100 sweet spot

Price range

$5.87–$33.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

2.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #334 within Eyes. It carries 1,419 reviews at 3.91 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

7.9%

Average rank

#334in Eyes

Average rating

3.91 starsAmazon United States average 4.42 stars

Average reviews

1,419per listing

Listings tracked

29

14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months