- Flapen Score
- 40 / 100Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 4840
- Market size
- $123K/yr186K searches / yr
- 90-day growth
- -14.6%search demand this quarter
- Competition
- 83%top-5 click share · 4 brands · 23 sellers
Flapen Score
Kaba against its category
The dotted line is the Beauty & Personal Care average. Past it, Kaba is stronger. Inside it, weaker.
Market
The Kaba market on Amazon at a glance
Shoppers on Amazon United States searched for Kaba 186K times last year and spent an estimated $123K. All 4 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.
- Searches, last 12 months
- 186K
- Growth, 90 days vs prior 90
- -14.6%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $123Ka year
- Peak month
- July2.2× the quietest month
- Top search term
- kaba101K searches a year
02 · Price
A sale here is worth $45.54.
Listings sell for $45.54 on average, from $25.94 to $101.28. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $45.54 that is $5K to $11K a year per listing.
- Average price
- $45.54inside the $15 to $100 sweet spot
- Price range
- $25.94–$101.28
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$11K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #1,534 within Sets & Kits. It carries 272 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 12.8%
- Average rank
- #1,534in Sets & Kits
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 272per listing
- Listings tracked
- 11
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Kaba products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Brand 151%
- Brand 235%
- Brand 312%
- Brand 42%
Demand
Kaba search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.2×
Search terms
Top Kaba search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kaba101K/yr
- kaba shampoo36K/yr
- shampoo kaba13K/yr
- kaba shampoo de cebolla16K/yr
- shampoo kaba de cebolla5K/yr
- kaba hair products3K/yr
- productos kaba para el cabello3K/yr
- shampoo de cebolla kaba3K/yr
- kaba kit6K/yr
Reviews and returns
What reviews say buyers love and hate about Kaba
We read the reviews and the return reasons for every product selling here.
“Doesnt do as promise”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kaba questions
Answered from the same tracked data.









