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Kaba

Fail

The top 5 brands take 100% of clicks, so Kaba is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$123K/yr186K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
83%top-5 click share · 4 brands · 23 sellers

Flapen Score

Kaba against its category

The dotted line is the Beauty & Personal Care average. Past it, Kaba is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kaba market on Amazon at a glance

Shoppers on Amazon United States searched for Kaba 186K times last year and spent an estimated $123K. All 4 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
1.5%
Market size, estimated
$123Ka year
Peak month
July2.2× the quietest month
Top search term
kaba101K searches a year

02 · Price

A sale here is worth $45.54.

Listings sell for $45.54 on average, from $25.94 to $101.28. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $45.54 that is $5K to $11K a year per listing.

Average price
$45.54inside the $15 to $100 sweet spot
Price range
$25.94–$101.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$5K–$11K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #1,534 within Sets & Kits. It carries 272 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
12.8%
Average rank
#1,534in Sets & Kits
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
272per listing
Listings tracked
11

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Kaba products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 151%
  • Brand 235%
  • Brand 312%
  • Brand 42%

Demand

Kaba search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.2×

Search terms

Top Kaba search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kaba101K/yr
  • kaba shampoo36K/yr
  • shampoo kaba13K/yr
  • kaba shampoo de cebolla16K/yr
  • shampoo kaba de cebolla5K/yr
  • kaba hair products3K/yr
  • productos kaba para el cabello3K/yr
  • shampoo de cebolla kaba3K/yr
  • kaba kit6K/yr

Reviews and returns

What reviews say buyers love and hate about Kaba

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
37%of negative reviews mention “Advertised Vs Actual Product”
0.4%of orders come back
“Doesnt do as promise”
A buyer, on “Advertised Vs Actual Product”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Kaba questions

Answered from the same tracked data.