K18 Hair Oil

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $595K a year.

Searches, last 12 months

232K

Growth, 90 days vs prior 90

-3.0%

Conversion, latest week

7.9%

Market size, estimated

$595Ka year

Peak month

July1.8× the quietest month

Top search term

k18 oil32K searches a year

Listings sell for $32.37 on average, from $18.96 to $60.75. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At $32.37 that is $65K to $81K a year per listing.

Average price

$32.37inside the $15 to $100 sweet spot

Price range

$18.96–$60.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

2,000–2,500

Revenue per listing a year

$65K–$81K

Returns

1.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #31 within Hair Treatment Oils. It carries 13,009 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

5.5%

Average rank

#31in Hair Treatment Oils

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

13,009per listing

Listings tracked

8

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months