jwoww tanning lotion
Worth a lookShows low returns (1.0%), but soft demand (-21.7% this quarter) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$41.32avg listing price — sweet spot $15–$100
Market size
Great$937K$937K/yr · 469K searches
Price range
Great$14.73–$123.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad4,156.87avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, jwoww tanning lotion is a $937K/yr Amazon United States market (469K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
jwoww tanning lotion market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $620K–$826K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #288
- Page quality
- 0%
- Prime
- 74%
- Sponsored
- 57%
- Out of stock
- 1.1%
- Avg brand age
- 52 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
32
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
61%
Top 20: 95%
Open market
7%
- ED HARDY43%
- Millennium Tanning23%
- Supre10%
- Jwoww9%
- Australian Gold5%
- Generic4%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.7% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 6.2×
Top jwoww tanning lotion search terms
- jwoww tanning lotion125K/yr
- ed hardy tanning lotion51K/yr
- snooki tanning lotion36K/yr
- solid black tanning lotion43K/yr
- jwoww tanning lotion for tanning beds40K/yr
- j woww indoor tanning bed lotion28K/yr
- coconut kisses tanning lotion31K/yr
- jwoww22K/yr
- solid black 200x tanning lotion9K/yr
- snooki tanning lotion for tanning beds16K/yr
Top jwoww tanning lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ed Hardy Coconut Kisses Golden Tanning Lotion Cruelty Free Gluten Free Mineral Oil Free DHA Free for All skin type 13.5oz
ED HARDY$21.554.4★33,933 rev
Millennium Solid Black Special Reserve 200X Tanning Lotion Indoor/Outdoor Use with Advanced Silicone Bronzer Tattoo Protection Tanning Lotion for Men & Women 13.5 oz
Millennium Tanning$34.894.5★2,811 rev
Millennium Tanning SOLID BLACK 100X Dark Tanning Lotion Indoor Outdoor Tan Enhancing Silicone Bronzer Tanning Bed Lotion 13.5 Fl oz (400 ml)
Millennium Tanning$29.934.5★31,943 rev
JWOWW Fit Life Dynamic Dark Intensifier Tanning Lotion
Jwoww$72.724.5★333 rev
Supre - Snooki Ultra Dark 70X Black Bronzer w/ Skin Firm & Toning - 12 fl oz
Supre$33.354.4★2,801 rev
Newest
by launch date
Triple Dip Intensifier Tanning Lotion
Generic$123.620 rev
Australian Gold Jwoww Jersey Heat Hot Tingle DHA Bronzer Tanning Bed Lotion 13.5 ounces
Australian Gold$84.3736 rev
Snooki 100x Extreme Blackout Bronzer 12oz
Supre$35.79129 rev
Snooki Summer in a Bottle Advanced Darkening Bronzer Tanning Lotion 12 oz
Generic$29.2522 rev
Snooki Love Snooki Dark Bronzing Blend Natural & DHA Enhancers 12oz
Supre$32.0747 rev
Trending
90-day click momentumTriple Dip Intensifier Tanning Lotion
Generic$123.620.0★
Ed Hardy Coconut Kisses Golden Tanning Lotion Cruelty Free Gluten Free Mineral Oil Free DHA Free for All skin type 13.5oz
ED HARDY$21.554.4★
Ed Hardy Butter Me Brown Indoor Tanning Bed Lotion Bronzer 10 Oz
ED HARDY$18.014.5★
Snooki Summer in a Bottle Advanced Darkening Bronzer Tanning Lotion 12 oz
Generic$29.254.4★
Devoted Creations Prismatica Full Spectrum Colour Creator Dark Tanning Optimizer (400ml)
Devoted Creations$44.494.6★
What buyers say about jwoww tanning lotion
What buyers praise and complain about, mined from review topics.What buyers love
“Best scent”
“gives me a nice dark tan”
“Reasonable price”
“It does have pretty good ratings-which is why I bought the item”
“it feels good on the skin”
“Leaves your skin so soft”
“moisturizes my skin very well”
“Works great and does the job”
“Just as described”
“my tan is glowing”
What buyers complain about
“HATE the smell”
“its not green”
“I am not seeing any results”
“TRASH”
“Had major allergic reaction to it”
“Stained Skin”
“Its also overpriced”
“Lotion is so thick you can hardly squeeze it out of the bottle”
“Leaves streaks badly”
“Im not sure that it actually helps tan though”
Top return reasons
Common questions
- Is jwoww tanning lotion profitable to sell on Amazon United States?
- The niche generates $937K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.7%. Flapen's verdict: Worth a look (53/100).
- How competitive is the jwoww tanning lotion niche?
- 9 brands and 32 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in jwoww tanning lotion?
- Top complaints mined from reviews: Smell, Color, Functionality-Overall. The return rate is 1.0%.
- When does demand for jwoww tanning lotion peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 6.2× the quietest.
- What does it cost to enter the jwoww tanning lotion niche?
- Listings span $14.73–$123.62; the average listing price is $41.32 (sweet spot $15–$100). The average incumbent carries 4,157 reviews — the moat a new listing must climb.