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Justin Bieber Costume

Fail

An estimated 9.9% of orders come back, so Justin Bieber Costume is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$57K/yr107K searches / yr
90-day growth
+67.9%search demand this quarter
Competition
65%top-5 click share · 13 brands · 36 sellers

Flapen Score

Justin Bieber Costume against its category

The dotted line is the Beauty & Personal Care average. Past it, Justin Bieber Costume is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Justin Bieber Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Justin Bieber Costume 107K times last year and spent an estimated $57K. The top 5 brands take 77% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +67.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
+67.9%
Conversion, latest week
3.1%
Market size, estimated
$57Ka year
Top search term
justin bieber costume46K searches a year

02 · Price

A sale here is worth $16.91.

Listings sell for $16.91 on average, from $7.87 to $61.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $16.91 that is $2K to $4K a year per listing.

Average price
$16.91inside the $15 to $100 sweet spot
Price range
$7.87–$61.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
9.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #530 within Wigs. It carries 14,219 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
15.0%
Average rank
#530in Wigs
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
14,219per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Justin Bieber Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

36

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

17%

  • Brand 141%
  • Brand 212%
  • Brand 310%
  • Brand 47%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (7 brands, 17%)

Demand

Justin Bieber Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26NovDecJanFebMarAprMayJun

Peak months: Apr, Nov · busiest ÷ quietest = 5.6× · 8 of 12 months tracked

Search terms

Top Justin Bieber Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • justin bieber costume46K/yr
  • justin bieber wig33K/yr
  • justin bieber outfit5K/yr
  • justin bieber halloween costume11K/yr
  • troy bolton wig10K/yr
  • justin beiber wig2K/yr

Reviews and returns

What reviews say buyers love and hate about Justin Bieber Costume

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Wig/Artificial Hair Quality”
20%of negative reviews mention “Color”
9.9%of orders come back
“the color was dark brown”
A buyer, on “Color”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Justin Bieber Costume questions

Answered from the same tracked data.