Just Ingredients Deodorant

Shoppers searched for this 391K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $473K a year.

Searches, last 12 months

391K

Growth, 90 days vs prior 90

+9.6%

Conversion, latest week

8.9%

Market size, estimated

$473Ka year

Peak month

June3.7× the quietest month

Top search term

attitude deodorant145K searches a year

Listings sell for $13.56 on average, from $9.01 to $19.29. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $13.56 that is $7K to $10K a year per listing.

Average price

$13.56under the $15 to $100 sweet spot

Price range

$9.01–$19.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

$7K–$10K

Returns

1.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #265 within Deodorants & Antiperspirants. It carries 1,877 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

5.1%

Average rank

#265in Deodorants & Antiperspirants

Average rating

4.10 starsAmazon United States average 4.42 stars

Average reviews

1,877per listing

Listings tracked

21

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

69 months