Is jurlique profitable to sell on Amazon United States?

The niche generates $48K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Skip it (45/100).

How competitive is the jurlique niche?

1 brands and 6 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in jurlique?

Top complaints mined from reviews: Value For Money, Smell, Moist/Dry. The return rate is 1.3%.

When does demand for jurlique peak?

Demand peaks in Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the jurlique niche?

Listings span $24.95–$114.06; the average listing price is $56.80 (sweet spot $15–$100). The average incumbent carries 58 reviews — the moat a new listing must climb.

jurlique

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Review moat

Incredible58.23

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$56.80

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great$24.95–$114.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-0.6%

90-day search growth — must beat 0% to launch

Market size

Bad$48K

$48K/yr · 23K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, jurlique is a $48K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

jurlique market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $43K–$57K; units × avg price
Conversion rate: 3.6%
Avg BSR: #2,661
Page quality: 0%
Prime: 100%
Sponsored: 64%
Out of stock: 13.9%
Avg brand age: 110 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

50%

Top 20: 97%

Open market

Jurlique100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.6×

Open Trend

Top jurlique products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jurlique Moisture Replenishing Day Cream - 4.23 Fl Oz - Rich Face Moisturizer for Women for Dry Skin - Hydrating Facial Cream & Skincare - Australian Natural-Based Skincare

Jurlique$95.954.7★177 rev

Jurlique Purely Age-Defying Firming Face Oil - 1.69 Fl Oz - Anti-Aging Facial Oil for Women - For All Skin Types - Firming Face Oil & Skincare - Australian Natural-Based Skincare

Jurlique$69.074.4★152 rev

Jurlique Replenishing Cleansing Lotion - 6.76 Fl Oz - Gentle Facial Cleanser & Makeup Remover for Women - For Dry & Sensitive Skin - Nourishing Face Wash - Australian Natural-Based Skincare

Jurlique$39.484.7★104 rev

Jurlique Exclusive Edition Rose Body Oil - 6.76 Fl Oz - Rose Body Oil & Massage Oil for Women - For All Skin Types - Moisturizing Body Skincare - Australian Natural-Based Skincare

Jurlique$82.014.3★29 rev

Jurlique Radiant Skin Foaming Cleanser - 2.8 Fl Oz - Foaming Face Wash & Brightening Cleanser for Women - For All Skin Types - Pore Cleanser & Radiant Skincare - Australian Natural-Based Skincare

Jurlique$32.644.4★106 rev

Newest

by launch date

Jurlique Exclusive Edition Rose Body Oil - 6.76 Fl Oz - Rose Body Oil & Massage Oil for Women - For All Skin Types - Moisturizing Body Skincare - Australian Natural-Based Skincare

Jurlique$82.0129 rev

4mo ago

Jurlique Nutri-Define Supreme Cleansing Foam - 3.38 Fl Oz - Foaming Facial Cleanser & Face Wash for Women - For Mature Aging Skin - Anti-Aging Cleanser & Skincare - Australian Natural-Based Skincare

Jurlique$56.8127 rev

9mo ago

Jurlique. Rare Rose Cream

Jurlique$61.2233 rev

10mo ago

Jurlique Rare Rose Face Oil - 1.01 Fl Oz - Hydrating Rose Face Oil for Women - For All Skin Types - Dry-Finish Facial Oil & Beauty Skincare - Australian Natural-Based Skincare

Jurlique$48.787 rev

1y ago

Jurlique Nutri-Define Supreme Restorative Rich Cream - 1.69 Fl Oz - Anti-Aging Face Cream for Women - For Aging Skin - Wrinkle Cream & Advanced Skincare - Australian Natural-Based Skincare

Jurlique$114.0629 rev

1y ago

What buyers say about jurlique

What buyers praise and complain about, mined from review topics.

What buyers love

Smell20%

“The scent is pleasant and pure”

Absorbency9%

“Absorbs well”

Suitability Oily Skin9%

“luxurious feel of this oil”

Moist/Dry8%

“Overall, its a simple, effective product that delivers on hydration and a pleasant sensory experience”

Suitability Combination Skin7%

“I also like that its suitable for all skin types”

Soft Feel7%

“This is a smooth”

Oily/Greasy5%

“Nice Oil”

Weight Light4%

“The oil is lightweight”

Quality-Overall3%

“the oils they use are great quality”

Ease Of Cleaning3%

“No excuses not to do your skincare routine with this easy to use cleanser”

What buyers complain about

Value For Money14%

“Its a bit pricey”

Smell5%

“VERY strong floral scent”

Moist/Dry5%

“Expensive moisturizer”

Suitability Winter Weather3%

“cold winter left both of us with very dry skin”

Thickness2%

“not thick at all”

Allergies2%

“The rose fragrance is extremely strong and overpowering, it actually gave me a headache and aggravated my allergies”

Oily/Greasy2%

“sometimes it feels a bit oily if you put too much”

Residue1%

“if too much is used there is a greasy residue”

Top return reasons

Smell50%

Advertised Vs Actual Product14%

Value For Money5%

Hard Feel5%

Ease Of Cleaning5%