- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $48K/yr23K searches / yr
- 90-day growth
- -0.6%search demand this quarter
- Competition
- 50%top-5 click share · 1 brands · 6 sellers
Flapen Score
Jurlique against its category
The dotted line is the Beauty & Personal Care average. Past it, Jurlique is stronger. Inside it, weaker.
Market
The Jurlique market on Amazon at a glance
Shoppers on Amazon United States searched for Jurlique 23K times last year and spent an estimated $48K. One brand takes every click. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- -0.6%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $48Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- jurlique22K searches a year
02 · Price
A sale here is worth $56.80.
Listings sell for $56.80 on average, from $24.95 to $114.06. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $56.80 that is $0 to $6K a year per listing.
- Average price
- $56.80inside the $15 to $100 sweet spot
- Price range
- $24.95–$114.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #2,661 within Cleansers. It carries 58 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 13.9%
- Average rank
- #2,661in Cleansers
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 58per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 110 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 110 months
Products
Top Jurlique products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 flat
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
50%
Top 20: 97%
Open market
0%
- Brand 1100%
Demand
Jurlique search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Reviews and returns
What reviews say buyers love and hate about Jurlique
We read the reviews and the return reasons for every product selling here.
“Its a bit pricey”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jurlique questions
Answered from the same tracked data.









