- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $48K/yr23K searches / yr
- 90-day growth
- -0.6%search demand this quarter
- Competition
- 50%top-5 click share · 1 brands · 6 sellers
Flapen Score
Jurlique against its category
The dotted line is the Beauty & Personal Care average. Past it, Jurlique is stronger. Inside it, weaker.
Market
The Jurlique market on Amazon at a glance
Shoppers on Amazon United States searched for Jurlique 23K times last year and spent an estimated $48K. One brand takes every click. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- -0.6%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $48Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- jurlique22K searches a year
02 · Price
A sale here is worth $56.80.
Listings sell for $56.80 on average, from $24.95 to $114.06. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $56.80 that is $0 to $6K a year per listing.
- Average price
- $56.80inside the $15 to $100 sweet spot
- Price range
- $24.95–$114.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #2,661 within Cleansers. It carries 58 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 13.9%
- Average rank
- #2,661in Cleansers
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 58per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 110 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 110 months
Products
Top Jurlique products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Jurlique Moisture Replenishing Day Cream - 4.23 Fl Oz - Rich Face Moisturizer for Women for Dry Skin - Hydrating Facial Cream & Skincare - Australian Natural-Based Skincare
- Price
- $95.95
- Rating
- 4.7/5
- Reviews
- 177
- Age
- 22y ago

Jurlique Purely Age-Defying Firming Face Oil - 1.69 Fl Oz - Anti-Aging Facial Oil for Women - For All Skin Types - Firming Face Oil & Skincare - Australian Natural-Based Skincare
- Price
- $69.07
- Rating
- 4.4/5
- Reviews
- 152
- Age
- 13y ago

Jurlique Replenishing Cleansing Lotion - 6.76 Fl Oz - Gentle Facial Cleanser & Makeup Remover for Women - For Dry & Sensitive Skin - Nourishing Face Wash - Australian Natural-Based Skincare
- Price
- $39.48
- Rating
- 4.7/5
- Reviews
- 104
- Age
- 7y ago

Jurlique Exclusive Edition Rose Body Oil - 6.76 Fl Oz - Rose Body Oil & Massage Oil for Women - For All Skin Types - Moisturizing Body Skincare - Australian Natural-Based Skincare
- Price
- $82.01
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 4mo ago

Jurlique Radiant Skin Foaming Cleanser - 2.8 Fl Oz - Foaming Face Wash & Brightening Cleanser for Women - For All Skin Types - Pore Cleanser & Radiant Skincare - Australian Natural-Based Skincare
- Price
- $32.64
- Rating
- 4.4/5
- Reviews
- 106
- Age
- 7y ago
Trending
estimated 90-day click momentum
Jurlique. Rare Rose Cream
- Price
- $61.22
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 10mo ago

Jurlique Exclusive Edition Rose Body Oil - 6.76 Fl Oz - Rose Body Oil & Massage Oil for Women - For All Skin Types - Moisturizing Body Skincare - Australian Natural-Based Skincare
- Price
- $82.01
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 4mo ago

Jurlique Rose Softening Body Lotion - 10.14 Fl Oz - Rose Body Lotion & Body Moisturizer for Women - For All Skin Types - Hydrating Lotion & Body Skincare - Australian Natural-Based Skincare
- Price
- $49.36
- Rating
- 4.3/5
- Reviews
- 185
- Age
- 8y ago

Jurlique Nutri-Define Supreme Cleansing Foam - 3.38 Fl Oz - Foaming Facial Cleanser & Face Wash for Women - For Mature Aging Skin - Anti-Aging Cleanser & Skincare - Australian Natural-Based Skincare
- Price
- $56.81
- Rating
- 4.8/5
- Reviews
- 27
- Age
- 9mo ago

Jurlique Moisture Replenishing Day Cream - 4.23 Fl Oz - Rich Face Moisturizer for Women for Dry Skin - Hydrating Facial Cream & Skincare - Australian Natural-Based Skincare
- Price
- $95.95
- Rating
- 4.7/5
- Reviews
- 177
- Age
- 22y ago
Newest
by launch date
Jurlique Exclusive Edition Rose Body Oil - 6.76 Fl Oz - Rose Body Oil & Massage Oil for Women - For All Skin Types - Moisturizing Body Skincare - Australian Natural-Based Skincare
- Price
- $82.01
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 4mo ago

Jurlique Nutri-Define Supreme Cleansing Foam - 3.38 Fl Oz - Foaming Facial Cleanser & Face Wash for Women - For Mature Aging Skin - Anti-Aging Cleanser & Skincare - Australian Natural-Based Skincare
- Price
- $56.81
- Rating
- 4.8/5
- Reviews
- 27
- Age
- 9mo ago

Jurlique. Rare Rose Cream
- Price
- $61.22
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 10mo ago

Jurlique Rare Rose Face Oil - 1.01 Fl Oz - Hydrating Rose Face Oil for Women - For All Skin Types - Dry-Finish Facial Oil & Beauty Skincare - Australian Natural-Based Skincare
- Price
- $48.78
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 1y ago

Jurlique Nutri-Define Supreme Restorative Rich Cream - 1.69 Fl Oz - Anti-Aging Face Cream for Women - For Aging Skin - Wrinkle Cream & Advanced Skincare - Australian Natural-Based Skincare
- Price
- $114.06
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 flat
Sellers
6
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 97%
Open market
0%
- Jurlique100%
Demand
Jurlique search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Reviews and returns
What reviews say buyers love and hate about Jurlique
We read the reviews and the return reasons for every product selling here.
“Its a bit pricey”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jurlique questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









