Jumbo Scrunchies

Shoppers searched for this 461K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.

Searches, last 12 months

461K

Growth, 90 days vs prior 90

-2.4%

Conversion, latest week

3.2%

Market size, estimated

$151Ka year

Peak month

December1.7× the quietest month

Top search term

oversized scrunchie99K searches a year

Listings sell for $10.17 on average, from $4.80 to $22.64. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $10.17 that is $3K to $5K a year per listing.

Average price

$10.17under the $15 to $100 sweet spot

Price range

$4.80–$22.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

2.3%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #363 within Elastics & Ties. It carries 5,700 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#363in Elastics & Ties

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

5,700per listing

Listings tracked

37

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

28 months