Is jumbo scrunchies profitable to sell on Amazon United States?

The niche generates $151K/yr across 37 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Skip it (45/100).

How competitive is the jumbo scrunchies niche?

22 brands and 31 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in jumbo scrunchies?

Top complaints mined from reviews: Size-Overall, Stretchability/Expandability/Elasticity, Durability. The return rate is 2.3%.

When does demand for jumbo scrunchies peak?

Demand peaks in Jan–Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the jumbo scrunchies niche?

Listings span $4.80–$22.64; the average listing price is $10.17 (sweet spot $15–$100). The average incumbent carries 5,700 reviews — the moat a new listing must climb.

jumbo scrunchies

Skip it

Soft demand (-2.4% this quarter) — this niche doesn't clear our bar today.

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Returns

Good2.3%

return rate — above 5% kills the launch gate

Price range

Okay$4.80–$22.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$10.17

avg listing price — sweet spot $15–$100

Market size

Okay$151K

$151K/yr · 461K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.4%

90-day search growth — must beat 0% to launch

Review moat

Bad5,700.11

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, jumbo scrunchies is a $151K/yr Amazon United States market (461K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 45/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

jumbo scrunchies market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $153K–$203K; units × avg price
Conversion rate: 3.2%
Avg BSR: #363
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 1.5%
Avg brand age: 28 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

64%

Top 20: 98%

Top-5 click share

42%

Top 20: 78%

Open market

32%

PIDOUDOU19%
Kitsch19%
CEELGON14%
Ivyu7%
CAFUDEYE5%
Qigfucm4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Open Trend

Top jumbo scrunchies search terms

oversized scrunchie99K/yr -4.5%2.6% conv.
jumbo scrunchies59K/yr -3.2%1.8% conv.
big scrunchie35K/yr -1.7%3.2% conv.
extra large scrunchies28K/yr +12.8%2.5% conv.
large silk scrunchies34K/yr -13.0%5.1% conv.
oversized scrunchies26K/yr +18.2%2.1% conv.
jumbo scrunchie24K/yr +3.3%1.8% conv.
giant scrunchie24K/yr -13.8%3.2% conv.
xl scrunchies18K/yr +4.8%1.9% conv.
big silk scrunchies17K/yr -12.3%4.7% conv.

All search terms

Top jumbo scrunchies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

2 Pieces Jumbo Satin Silk Scrunchies for Women 7.5 Inches Large Oversize Scrunchies For Thick Hair Ties Hair Ornament (Black and Beige)

PIDOUDOU$6.904.6★166 rev

Kitsch Recycled Satin Oversized Scrunchies Large Hair Scrunchies for Women Eco-Friendly Hair Ties & Ponytail Holders | Ideal Gifts for Women - Camel & Cream 2pc Set

Kitsch$10.814.7★96 rev

CEELGON Black Big Scrunchies for Women 6.3Inches Large Scrunchie Satin Oversized Silk Thick Elastic Hair Ties Jumbo Hair Scrunchies 6 Pack (Black)

CEELGON$10.004.6★6,283 rev

Kitsch Satin Hair Scrunchies for Women Softer Than Silk Scrunchies for Hair - No Damage Satin Hair Ties Ponytail Holders | Ideal Gifts for Women 2pc (Blush/Charcoal)

Kitsch$9.944.6★52,229 rev

Large satin Scrunchies XL Silk Oversized Scrunchie for Thick long Hair Scrunchy Bobbles Hair Ties Jumbo for Women Girls (BW DOT)

CAFUDEYE$9.664.7★608 rev

Newest

by launch date

LXUEJIE 4 Pcs Oversized Puffy Hair Scrunchies Multicolor Elastic Jumbo Puffy Hair Scrunchy Double Layer Pleated Ruffle Stain Hair Ties for Women Girls Thick Curly Hair (4 Color A)

LXUEJIE$8.8911 rev

7mo ago

auroray 5 Pieces 7 Inch Jumbo Satin Silk Scrunchies for Women Large Oversize Scrunchies For Thick Hair

auroray$9.9844 rev

9mo ago

Jumbo Satin Scrunchies No-Damage Silk Large Oversized Scrunchies for Women Big Scrunchy Elastic Big Silk Hair Ties Ponytail Holders

CXMRONIA$6.2233 rev

9mo ago

Kitsch Pillow Satin Scrunchies for Women - Hair Ties No Damage No Crease Hair Accessories | Perfect for Day or Night | Ideal Gifts for Women - Blush 4pcs

Kitsch$22.6452,229 rev

10mo ago

Kitsch Recycled Satin Oversized Scrunchies Large Hair Scrunchies for Women Eco-Friendly Hair Ties & Ponytail Holders | Ideal Gifts for Women - Camel & Cream 2pc Set

Kitsch$10.8196 rev

11mo ago

What buyers say about jumbo scrunchies

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Amazing quality”

Size-Overall11%

“a really nice fit”

Soft Feel11%

“So soft”

Suitability Straight Hair7%

“Perfect for thick hair”

Color7%

“Cute colors”

Stretchability/Expandability/Elasticity6%

“Elastic is great”

Suitability Curly Hair5%

“naturally curly hair”

Comfort-Overall5%

“They are so comfortable”

Value For Money4%

“Decent price”

Advertised Vs Actual Product4%

“exactly as pictured”

What buyers complain about

Size-Overall20%

“Very large”

Stretchability/Expandability/Elasticity13%

“They are way too stretchy”

Durability6%

“Breaks very easily”

Suitability Long Hair5%

“too large for fine hair”

Color5%

“Color inconsistent from set to set”

Quality-Overall5%

“I need more great quality scrunchies for my thick, curly hair”

Value For Money4%

“Love this brand even though they are bit pricey they still hold up as a great product just disappointing to have them show up dirty”

Thickness3%

“I needed them to be thicker”

Hair Related3%

“Its not holding hair”

Suitability Short Hair3%

“DO NOT BUY if you have medium thick or thick hair”

Top return reasons

Size-Overall56%

Suitability Long Hair8%

Advertised Vs Actual Product6%

Material Quality5%

Color4%

Quality-Overall3%