Jumbo Chapstick

Shoppers searched for this 297K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $243K a year.

Searches, last 12 months

297K

Growth, 90 days vs prior 90

-26.8%

Conversion, latest week

5.4%

Market size, estimated

$243Ka year

Peak month

December2.9× the quietest month

Top search term

poppy and pout lip balm101K searches a year

Listings sell for $15.11 on average, from $3.77 to $68.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $15.11 that is $4K to $8K a year per listing.

Average price

$15.11inside the $15 to $100 sweet spot

Price range

$3.77–$68.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

0.4%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #550 within Lip Care. It carries 2,036 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

86%

Out of stock, average day

6.1%

Average rank

#550in Lip Care

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

2,036per listing

Listings tracked

36

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

56 months