jumbo chapstick
Worth a lookShows low returns (0.4%), but soft demand (-26.8% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Great$3.77–$68.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.11avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$243K$243K/yr · 297K searches
Review moat
Okay2,036.17avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-26.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, jumbo chapstick is a $243K/yr Amazon United States market (297K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Feb–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
jumbo chapstick market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $227K–$302K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #550
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 86%
- Out of stock
- 6.1%
- Avg brand age
- 56 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
44
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
41%
Top 20: 83%
Open market
4%
- Poppy & Pout83%
- Lip Smacker4%
- Sol de Janeiro3%
- Aquaphor3%
- Palmer's2%
- Treat2%
- Open — no brand owns it (4 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.8% search growth over the last 90 days.Peak months: Feb, Dec · busiest ÷ quietest = 2.9×
Top jumbo chapstick search terms
- poppy and pout lip balm101K/yr
- poppy and pout70K/yr
- jumbo lip balm28K/yr
- jumbo chapstick16K/yr
- big lip balm9K/yr
- giant chapstick13K/yr
- big chapstick9K/yr
- giant lip balm7K/yr
- large lip balm6K/yr
- poppy & pout6K/yr
Top jumbo chapstick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Poppy & Pout Sweet Mint A Jumbo Lip Balm | All Natural Lip Balms & Moisturizers | Hydrates with Beeswax Vitamin E Organic Coconut Oil | Cruelty-Free | Lip Balm in Recyclable Cardboard Tube
Poppy & Pout$9.314.4★2,377 rev
Poppy & Pout Island Coconut Jumbo Lip Balm | All Natural Lip Balms & Moisturizers | Hydrates with Beeswax Vitamin E Organic Coconut Oil | Cruelty-Free | Lip Balm in Recyclable Cardboard Tube
Poppy & Pout$9.634.4★2,377 rev
Poppy & Pout Marshmallow Creme Jumbo Lip Balm | All Natural Lip Balms & Moisturizers | Hydrates with Beeswax Vitamin E Organic Coconut Oil | Cruelty-Free | Lip Balm in Recyclable Cardboard Tube
Poppy & Pout$9.894.4★2,377 rev
Jumbo Lip Balm Gift Set (3-Pack Warm Flavors) | Poppy & Pout All Natural Lip Balms & Moisturizers | Hydrates with Beeswax Vitamin E Organic Coconut Oil | Cruelty-Free | Recyclable Cardboard Tube
Poppy & Pout$29.884.7★433 rev
Jumbo Lip Balm Gift Set (5-Pack) | Poppy & Pout All Natural Lip Balms & Moisturizers | Hydrates with Beeswax Vitamin E Organic Coconut Oil | Cruelty-Free | Lip Balm in Recyclable Cardboard Tube
Poppy & Pout$39.874.7★344 rev
Newest
by launch date
Mystery Lip Balm Trio Oopsie Daisy by Poppy & Pout
Poppy & Pout$14.834 rev
Sol de Janeiro Brazilian Kiss Vegan Formula Hydrating Lip Butter Balm
Sol de Janeiro$16.051,256 rev
Lip Smacker Biggy Lip Balm Nostalgic Flavor Ultra-Moisturizing & Hydrating Clear Glossy Finish Fun & Collectible Gift for All Ages - Strawberry
Lip Smacker$6.83300 rev
Poppy & Pout Birthday Cake Jumbo Lip Balm | All Natural Lip Balms & Moisturizers | Hydrates with Beeswax Vitamin E Organic Coconut Oil | Cruelty-Free | Lip Balm in Recyclable Cardboard Tube (Green)
Poppy & Pout$9.93150 rev
Poppy & Pout All Natural Lip Tint Cardboard Tube Hand-Filled Beeswax Vitamin E Coconut Oil Cruelty Free All-Natural Shades (Debbie)
Poppy & Pout$13.22276 rev
Trending
90-day click momentumMystery Lip Balm Trio Oopsie Daisy by Poppy & Pout
Poppy & Pout$14.835.0★
Jumbo Lip Balm Gift Set (3-Pack Retro Surf) | Poppy & Pout All Natural Lip Balms & Moisturizers | Hydrates with Beeswax Vitamin E Organic Coconut Oil | Cruelty-Free | Recyclable Cardboard Tube
Poppy & Pout$29.874.5★
Poppy & Pout All Natural Lip Tint Cardboard Tube Hand-Filled Beeswax Vitamin E Coconut Oil Cruelty Free All-Natural Shades (Debbie)
Poppy & Pout$13.224.0★
Jumbo Lip Balm Gift Set (3-Pack Warm Flavors) | Poppy & Pout All Natural Lip Balms & Moisturizers | Hydrates with Beeswax Vitamin E Organic Coconut Oil | Cruelty-Free | Recyclable Cardboard Tube
Poppy & Pout$29.884.7★
Poppy & Pout Island Coconut Jumbo Lip Balm | All Natural Lip Balms & Moisturizers | Hydrates with Beeswax Vitamin E Organic Coconut Oil | Cruelty-Free | Lip Balm in Recyclable Cardboard Tube
Poppy & Pout$9.634.4★
What buyers say about jumbo chapstick
What buyers praise and complain about, mined from review topics.What buyers love
“Great Moisturizer”
“Amazing Scent”
“easy to put on”
“The quality of the balm itself is actually really good”
“They feel smooth”
“GOOD price”
“Apply as needed”
“Excellent for dry skin”
“Not overly sticky”
“Really good for my skin”
What buyers complain about
“Not worth the cost”
“It doesn't have a scent”
“Not really moisturizing”
“EXTREMELY SMALL”
“It comes apart”
“Weird allergic reaction”
“Not like the videos”
“Not really a stick”
“No color”
“PROBLEMS WITH USE”
Top return reasons
Common questions
- Is jumbo chapstick profitable to sell on Amazon United States?
- The niche generates $243K/yr across 36 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.8%. Flapen's verdict: Worth a look (52/100).
- How competitive is the jumbo chapstick niche?
- 10 brands and 44 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in jumbo chapstick?
- Top complaints mined from reviews: Value For Money, Smell, Moist/Dry. The return rate is 0.4%.
- When does demand for jumbo chapstick peak?
- Demand peaks in Feb–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the jumbo chapstick niche?
- Listings span $3.77–$68.12; the average listing price is $15.11 (sweet spot $15–$100). The average incumbent carries 2,036 reviews — the moat a new listing must climb.