judydoll eyeliner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$15.23avg listing price — sweet spot $15–$100
Market size
Good$481K$481K/yr · 812K searches
Review moat
Good1,226.53avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.31–$21.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, judydoll eyeliner is a $481K/yr Amazon United States market (812K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
judydoll eyeliner market data
- Units sold / yr
- 25K–30K
- avg 1,250–1,500/product
- Revenue / yr
- $381K–$457K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #128
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 30.0%
- Avg brand age
- 45 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- JUDYDOLL93%
- wet n wild3%
- JAN & JUL2%
- Physicians Formula2%
Demand
Weekly Amazon search volume, last 44 weeks — -11.8% search growth over the last 90 days.Top judydoll eyeliner search terms
- judydoll491K/yr
- judydoll eyeliner115K/yr
- judy doll eyeliner57K/yr
- thin eyeliner32K/yr
- wet n wild liquid eyeliner13K/yr
- ultra thin eyeliner10K/yr
- judy doll makeup9K/yr
- wet and wild liquid eyeliner8K/yr
- judydoll makeup9K/yr
- fine tip eyeliner7K/yr
Top judydoll eyeliner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JUDYDOLL Ultra-Fine Liquid Eyeliner-Precision Tip for Wing Line Smudge-Proof Quick-Drying Waterproof Easy to Get Inner Corner Lined Hooded Eyes-Friendly (#01 Black)
JUDYDOLL$13.274.4★392 rev
JUDYDOLL Highlight & Contour Palette All-in-One Matte Highlighter Contour Compact Natural Brightening Finish for Cool Fair & Olive Skin (01 Wave Shadow Palette)
JUDYDOLL$17.944.3★268 rev
JUDYDOLL Highlight & Contour Palette All-in-One Matte Highlighter Contour Compact Blendable Face Makeup for Beginners for Warm Skin Tone (02 Tree Shadow Palette)
JUDYDOLL$18.194.3★268 rev
JUDYDOLL Ultra-Fine Liquid Eyeliner-Precision Tip for Wing Line Smudge-Proof Quick-Drying Waterproof Easy to Get Inner Corner Lined Hooded Eyes-Friendly (#2 Deep Brown)
JUDYDOLL$12.724.4★392 rev
JUDYDOLL Ice Watery Lip Gloss Moisturizing Liquid Lipstick with Hyaluronic Acid & Collagen Long-lasting Mirror Lip Glazes with Iron Applicator(11 Grape Shake 2.4 Grams)
JUDYDOLL$16.394.3★144 rev
Newest
by launch date
JUDYDOLL Portable Makeup Palette - All-in-One Face Makeup Kit Contour & Highlighter for Warm & Cool Skin Tones Travel-Friendly Cosmetic Palette (05 Sleepless Box (with Liquid Lipstick))
JUDYDOLL$18.8012 rev
JUDYDOLL Blush&Highlighter Palette 4-in-1 Face Palette with Blush Contour Highlighter & Dewy Balm Buildable&Blendable Travel-Friendly(New 02 Fresh Peach)
JUDYDOLL$18.2644 rev
JUDYDOLL PDRN Stay Shine Lipstick Nourishing with Salmon Dna Serum&80% Rose Collagen Essence Dual-Layer Color Lock Transfer-Resistant Long Wear Nude Color(105 Confident Nude)
JUDYDOLL$18.6245 rev
JUDYDOLL Ultrafine Eyeliner Gel Pencil Fine Lining For Inner & Outer Eyes Smudge-Proof & Water-Resistant Smooth Glide Formula (01 Black Brown)
JUDYDOLL$13.9048 rev
JUDYDOLL Ultrafine Eyeliner Gel Pencil Fine Lining For Inner & Outer Eyes Smudge-Proof & Water-Resistant Smooth Glide Formula (02 Dark Brown)
JUDYDOLL$13.9148 rev
Trending
90-day click momentumJUDYDOLL Portable Makeup Palette - All-in-One Face Makeup Kit Contour & Highlighter for Warm & Cool Skin Tones Travel-Friendly Cosmetic Palette (05 Sleepless Box (with Liquid Lipstick))
JUDYDOLL$18.803.8★
JAN & JUL Boys and Girls Cotton Sun-Hat with Neck Flap Adjustable Beach Hat for Toddlers (L: 2-5 Years Dachshund)
JAN & JUL$21.574.8★
JUDYDOLL Blush&Highlighter Palette 4-in-1 Face Palette with Blush Contour Highlighter & Dewy Balm Buildable&Blendable Travel-Friendly(New 02 Fresh Peach)
JUDYDOLL$18.264.1★
JUDYDOLL PDRN Stay Shine Lipstick Nourishing with Salmon Dna Serum&80% Rose Collagen Essence Dual-Layer Color Lock Transfer-Resistant Long Wear Nude Color(105 Confident Nude)
JUDYDOLL$18.623.9★
JUDYDOLL Ultrafine Eyeliner Gel Pencil Fine Lining For Inner & Outer Eyes Smudge-Proof & Water-Resistant Smooth Glide Formula (01 Black Brown)
JUDYDOLL$13.904.6★
What buyers say about judydoll eyeliner
What buyers praise and complain about, mined from review topics.What buyers love
“The color is pretty”
“Long- lasting, precise eyeliner at a great price”
“The palette appears to be high quality for the price”
“nice application”
“easy to wear”
“It gives my lashes a beautiful”
“Goes on smooth”
“Worth the price”
“It doesn't smudge, ever”
“it doesn't seem to break or wear off very easily”
What buyers complain about
“the color becomes darker”
“Dried Out”
“Breaks constantly”
“Its not super waterproof”
“The eyeliner is so thin that it breaks off constantly when you're using it”
“Not worth the price”
“Smudges”
“instead my lashes just clump up”
“Nothing even comes out of the tube when you open it”
“Definitely not as good as they make it look”
Top return reasons
Common questions
- Is judydoll eyeliner profitable to sell on Amazon United States?
- The niche generates $481K/yr across 17 tracked products. 7 of 11 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the judydoll eyeliner niche?
- 4 brands and 19 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in judydoll eyeliner?
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.0%.
- What does it cost to enter the judydoll eyeliner niche?
- Listings span $5.31–$21.57; the average listing price is $15.23 (sweet spot $15–$100). The average incumbent carries 1,227 reviews — the moat a new listing must climb.