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Josie Maran Argan Oil

Fail

The top 5 brands take 99% of clicks, so Josie Maran Argan Oil is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$378K/yr181K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
71%top-5 click share · 6 brands · 114 sellers

Flapen Score

Josie Maran Argan Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Josie Maran Argan Oil is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Josie Maran Argan Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Josie Maran Argan Oil 181K times last year and spent an estimated $378K. The top 5 brands take 99% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $378K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
6.1%
Market size, estimated
$378Ka year
Top search term
josie maran argan oil118K searches a year

02 · Price

A sale here is worth $34.30.

Listings sell for $34.30 on average, from $7.48 to $85.18. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $34.30 that is $9K to $17K a year per listing.

Average price
$34.30inside the $15 to $100 sweet spot
Price range
$7.48–$85.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$9K–$17K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 31.1% of listings are out of stock. The average listing ranks #517 within Hair Treatment Oils. It carries 9,821 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
88%
Out of stock, average day
31.1%
Average rank
#517in Hair Treatment Oils
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
9,821per listing
Listings tracked
17

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
70 months

Products

Top Josie Maran Argan Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

114

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 143%
  • Brand 229%
  • Brand 324%
  • Brand 42%
  • Brand 52%
  • Brand 61%

Demand

Josie Maran Argan Oil search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top Josie Maran Argan Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • josie maran argan oil118K/yr
  • cliganic argan oil22K/yr
  • the ordinary argan oil9K/yr
  • josie maran argan oil for face6K/yr
  • josie maran 100% pure argan oil3K/yr
  • cliganic organic argan oil4K/yr
  • argan oil josie maran4K/yr
  • josie maran oil4K/yr
  • ordinary argan oil3K/yr
  • josie maran body oil3K/yr

Reviews and returns

What reviews say buyers love and hate about Josie Maran Argan Oil

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Smell”
0.7%of orders come back
“Horrible smell”
A buyer, on “Smell”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Josie Maran Argan Oil questions

Answered from the same tracked data.