Jordana Lip Liner

Shoppers searched for this 297K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months

297K

Growth, 90 days vs prior 90

+13.9%

Conversion, latest week

3.4%

Market size, estimated

$85Ka year

Peak month

October5.2× the quietest month

Top search term

loreal blur filler lip liner55K searches a year

Listings sell for $8.38 on average, from $5.11 to $14.69. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $8.38 that is $2K to $4K a year per listing.

Average price

$8.38under the $15 to $100 sweet spot

Price range

$5.11–$14.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

0.9%of orders · Amazon United States median 2.1%

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #48 within Lips. It carries 5,305 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

52%

Prime listings

100%

Out of stock, average day

9.0%

Average rank

#48in Lips

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

5,305per listing

Listings tracked

23

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

7Amazon's first-year sales bar

Average brand age

46 months