jordana lip liner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+13.9%90-day search growth — must beat 0% to launch
Review moat
Bad5,305.43avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.38avg listing price — sweet spot $15–$100
Market size
Bad$85K$85K/yr · 297K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$5.11–$14.69cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, jordana lip liner is a $85K/yr Amazon United States market (297K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
jordana lip liner market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $67K–$84K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #48
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 52%
- Out of stock
- 9.0%
- Avg brand age
- 46 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
102
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
0%
- L'Oreal Paris83%
- REVLON12%
- SHEGLAM5%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +13.9% search growth over the last 90 days.Peak months: May, Oct, Nov, Dec · busiest ÷ quietest = 5.2×
Top jordana lip liner search terms
- loreal blur filler lip liner55K/yr
- loreal lip liner112K/yr
- blurfiller blurring lip contour loreal14K/yr
- loreal blurring lip contour9K/yr
- loreal blur lip liner25K/yr
- blurfiller blurring lip contour7K/yr
- loreal blurfiller lip contour7K/yr
- loreal lip blur liner4K/yr
- loreal color riche lip liner13K/yr
- loreal blurring lip liner6K/yr
Top jordana lip liner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOreal Paris Blurfiller Lip Liner Lightweight Buildable and Sculpting Lip Pencil Line Define and Contour for Fuller-Looking Lips Worth It Medium 0.21 oz
L'Oreal Paris$10.434.4★281 rev
LOreal Paris Colour Riche Lip Liner Pencil Creamy Lip Liner with Omega 3 and Vitamin E 601 Worth It (Pinky Nude)
L'Oreal Paris$7.374.6★8,959 rev
LOreal Paris Blurfiller Lip Liner Lightweight Buildable and Sculpting Lip Pencil Line Define and Contour for Fuller-Looking Lips Nude Espresso 0.21 oz
L'Oreal Paris$9.854.4★281 rev
LOreal Paris Blurfiller Lip Liner Lightweight Buildable and Sculpting Lip Pencil Line Define and Contour for Fuller-Looking Lips Brown Caramel 0.21 oz
L'Oreal Paris$10.394.4★281 rev
REVLON PhotoReady Instant Blur Liner Soft Matte Lip Makeup to Overline for Instant Natural Fuller-Looking Lips Sheer-to-Buildable 001 Dewy 0.05 oz
REVLON$8.804.1★580 rev
Newest
by launch dateLOreal Paris Blurfiller Lip Liner Lightweight Buildable and Sculpting Lip Pencil Line Define and Contour for Fuller-Looking Lips Worth It Medium 0.21 oz
L'Oreal Paris$10.43281 rev
LOreal Paris Blurfiller Lip Liner Lightweight Buildable and Sculpting Lip Pencil Line Define and Contour for Fuller-Looking Lips Nude Espresso 0.21 oz
L'Oreal Paris$9.85281 rev
LOreal Paris Blurfiller Lip Liner Lightweight Buildable and Sculpting Lip Pencil Line Define and Contour for Fuller-Looking Lips Brown Caramel 0.21 oz
L'Oreal Paris$10.39281 rev
LOreal Paris Blurfiller Lip Liner Lightweight Buildable and Sculpting Lip Pencil Line Define and Contour for Fuller-Looking Lips Mocha Mousse 0.21 oz
L'Oreal Paris$9.87281 rev
LOreal Paris Blurfiller Lip Liner Lightweight Buildable and Sculpting Lip Pencil Line Define and Contour for Fuller-Looking Lips Worth It Intense 0.21 oz
L'Oreal Paris$9.85281 rev
Trending
90-day click momentumLOreal Paris Blurfiller Lip Liner Lightweight Buildable and Sculpting Lip Pencil Line Define and Contour for Fuller-Looking Lips Worth It Intense 0.21 oz
L'Oreal Paris$9.854.4★
LOreal Paris Blurfiller Lip Liner Lightweight Buildable and Sculpting Lip Pencil Line Define and Contour for Fuller-Looking Lips Nude Espresso 0.21 oz
L'Oreal Paris$9.854.4★
LOreal Paris Blurfiller Lip Liner Lightweight Buildable and Sculpting Lip Pencil Line Define and Contour for Fuller-Looking Lips Worth It Medium 0.21 oz
L'Oreal Paris$10.434.4★
LOreal Paris Blurfiller Lip Liner Lightweight Buildable and Sculpting Lip Pencil Line Define and Contour for Fuller-Looking Lips Mocha Mousse 0.21 oz
L'Oreal Paris$9.874.4★
LOreal Paris Blurfiller Lip Liner Lightweight Buildable and Sculpting Lip Pencil Line Define and Contour for Fuller-Looking Lips Brown Caramel 0.21 oz
L'Oreal Paris$10.394.4★
What buyers say about jordana lip liner
What buyers praise and complain about, mined from review topics.What buyers love
“Long Lasting Color”
“Goes on smooth”
“Great quality”
“A great value”
“Easy and smooth application”
“Easy to use”
“Stays”
“a smooth texture”
“hydrating while still providing that crisp definition you want”
“looks natural on most skin tones”
What buyers complain about
“Not the right color”
“I don't think this is durable at all”
“Very drying”
“too thick”
“Cheap”
“These leads me to believe that I received a used product”
“Total waste of money”
“Not the most smudge proof”
“The application tip was a little funky”
“it has a burning effect on my lips”
Top return reasons
Common questions
- Is jordana lip liner profitable to sell on Amazon United States?
- The niche generates $85K/yr across 23 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is +13.9%. Flapen's verdict: Skip it (38/100).
- How competitive is the jordana lip liner niche?
- 3 brands and 102 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in jordana lip liner?
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 0.9%.
- When does demand for jordana lip liner peak?
- Demand peaks in May–Oct–Nov–Dec; the busiest month runs 5.2× the quietest.
- What does it cost to enter the jordana lip liner niche?
- Listings span $5.11–$14.69; the average listing price is $8.38 (sweet spot $15–$100). The average incumbent carries 5,305 reviews — the moat a new listing must climb.