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Joop Cologne for Men

Fail

The top 5 brands take 100% of clicks, so Joop Cologne for Men is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$525K/yr365K searches / yr
90-day growth
-2.4%search demand this quarter
Competition
82%top-5 click share · 4 brands · 9 sellers

Flapen Score

Joop Cologne for Men against its category

The dotted line is the Beauty & Personal Care average. Past it, Joop Cologne for Men is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Joop Cologne for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Joop Cologne for Men 365K times last year and spent an estimated $525K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 365K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $525K a year.

Searches, last 12 months
365K
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
2.9%
Market size, estimated
$525Ka year
Peak month
December2.6× the quietest month
Top search term
joop cologne for men182K searches a year

02 · Price

A sale here is worth $50.47.

Listings sell for $50.47 on average, from $12.51 to $82.00. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $50.47 that is $38K to $50K a year per listing.

Average price
$50.47inside the $15 to $100 sweet spot
Price range
$12.51–$82.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
$38K–$50K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #464 within Men's. It carries 10,731 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#464in Men's
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
10,731per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 96 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
96 months

Products

Top Joop Cologne for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 219%
  • Brand 33%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Joop Cologne for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Joop Cologne for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • joop cologne for men182K/yr
  • joop66K/yr
  • joop homme32K/yr
  • joop cologne15K/yr
  • perfume joop de hombre7K/yr
  • joop cologne for men original5K/yr
  • joop perfume for men9K/yr
  • joop perfume5K/yr
  • joop! homme cologne8K/yr
  • mens cologne joop5K/yr

Reviews and returns

What reviews say buyers love and hate about Joop Cologne for Men

We read the reviews and the return reasons for every product selling here.

63%of positive reviews mention “Smell”
52%of negative reviews mention “Smell”
0.3%of orders come back
“This product's scent does not last”
A buyer, on “Smell”52% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Joop Cologne for Men questions

Answered from the same tracked data.