Jones Road Mascara
MaybeThe top 5 brands take only 14% of clicks. But the top 5 products take 100% of clicks, so Jones Road Mascara is a Maybe.
- Flapen Score
- 55 / 100Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 4855
- Market size
- $66K/yr21K searches / yr
- 90-day growth
- -5.8%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 88 sellers
Flapen Score
Jones Road Mascara against its category
The dotted line is the Beauty & Personal Care average. Past it, Jones Road Mascara is stronger. Inside it, weaker.
Market
The Jones Road Mascara market on Amazon at a glance
Jones Road Mascara is a $66K a year market on Amazon United States, with 21K searches a year. The top 5 brands take 14% of clicks. Demand peaks in Aug–Sep. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
Demand comes close.
Shoppers search 21K times a year and 10.9% buy. Search demand moved -5.8% in 90 days, so the $66K a year market is softening.
- Search volume
- 21K
- Search growth, 90 days
- -5.8%
- Conversion
- 10.9%
- Market size
- $66K
02 · Money
The money is thin.
Shoppers bought 2K to 3K units at $28.34 on average, 750 to 1,000 per product. Units times price is $57K to $71K a year.
- Units sold
- 2K–3K
- Units per product
- 750–1,000
- Average price
- $28.34
- Units × price
- $57K–$71K
03 · Shelf
Brands here are established.
The average listing ranks #314. 100% of listings ship Prime. 67% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.0% of the time. The average brand has sold here for 87 months.
- Average BSR
- #314
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Average brand age
- 87 months
Products
Top Jones Road Mascara products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Jones Mascara for Jone Road clean cruelty-free conditioning Eye Mascara Black Pitch Black(14.7 g / 0.51 oz)
- Price
- $32.33
- Rating
- 4.2/5
- Reviews
- 122
- Age
- 1y ago
Bobbi Brown Eye Opening Mascara | High-Volume Mascara | Thickens Curls & Lifts Lashes 0.41 Fl Oz
- Price
- $34.70
- Rating
- 4.1/5
- Reviews
- 229
- Age
- 10y ago
LAURA GELLER NEW YORK Kajal Longwear Mascara Black Volumizing Lengthening & Defining Mascara - SmudgeProof & FlakeProof Wear Buildable Formula
- Price
- $17.98
- Rating
- 4.3/5
- Reviews
- 2,408
- Age
- 3y ago
Trending
90-day click momentumLAURA GELLER NEW YORK Kajal Longwear Mascara Black Volumizing Lengthening & Defining Mascara - SmudgeProof & FlakeProof Wear Buildable Formula
- Price
- $17.98
- Rating
- 4.3/5
- Reviews
- 2,408
- Age
- 3y ago
Jones Mascara for Jone Road clean cruelty-free conditioning Eye Mascara Black Pitch Black(14.7 g / 0.51 oz)
- Price
- $32.33
- Rating
- 4.2/5
- Reviews
- 122
- Age
- 1y ago
Bobbi Brown Eye Opening Mascara | High-Volume Mascara | Thickens Curls & Lifts Lashes 0.41 Fl Oz
- Price
- $34.70
- Rating
- 4.1/5
- Reviews
- 229
- Age
- 10y ago
Newest
by launch dateJones Mascara for Jone Road clean cruelty-free conditioning Eye Mascara Black Pitch Black(14.7 g / 0.51 oz)
- Price
- $32.33
- Rating
- 4.2/5
- Reviews
- 122
- Age
- 1y ago
LAURA GELLER NEW YORK Kajal Longwear Mascara Black Volumizing Lengthening & Defining Mascara - SmudgeProof & FlakeProof Wear Buildable Formula
- Price
- $17.98
- Rating
- 4.3/5
- Reviews
- 2,408
- Age
- 3y ago
Bobbi Brown Eye Opening Mascara | High-Volume Mascara | Thickens Curls & Lifts Lashes 0.41 Fl Oz
- Price
- $34.70
- Rating
- 4.1/5
- Reviews
- 229
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
88
Top-5 brand share
14%
Top 20: 14%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- --86%
- Bobbi Brown8%
- LAURA GELLER NEW YORK5%
Demand
Jones Road Mascara search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 68.4×
Reviews and returns
What reviews say buyers love and hate about Jones Road Mascara
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not a great mascara for me
I cant believe how my lashes look
Broke my eyelashes
Use with extreme caution
Hard to Remove
Its difficult to take off
Too thick
Consistency a little too thick
Goes on very thick
Nor worth the price
Waste of money
Too expensive
Didnt make the difference I was hoping for, as advertised
Advertising Not Accurate - Flakes and Smudges
not as advertised
Love
My lashs look great
Fantastic for mature eyelash
Great mascara
Excellent product, as described
The reviews were mostly great
Great Quality
Worth the price
Absolute great value for what you get
Excellent product, great price
Application was great
easy and fast application, a treat
Easy to apply
Does not smudge
No smudges
Purchased because advertised flake proof, no smudging
Return
0.8% Return rate 30% Fixable by listing
Didnt make the difference I was hoping for, as advertised
Advertising Not Accurate - Flakes and Smudges
not as advertised
Dry and crumbly
takes a long time to dry
Too dry
nothing works
- I find this mascara does not apply evenly
This mascara does not work any better than Maybelline
Not a great mascara for me
I cant believe how my lashes look
Broke my eyelashes
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jones Road Mascara questions
Answered from the same tracked data.