jones road mascara
Worth a lookShows no brand lock-in (top 5 brands take 14% of clicks), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Brand share
Incredible14%top-5 brand share — no brand owns this niche
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$28.34avg listing price — sweet spot $15–$100
Price range
Incredible$17.98–$34.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good919.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Market size
Bad$66K$66K/yr · 21K searches
Competition
Bad100%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, jones road mascara is a $66K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 14% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
jones road mascara market data
- Units sold / yr
- 2K–3K
- avg 750–1,000/product
- Revenue / yr
- $57K–$71K
- units × avg price
- Conversion rate
- 10.9%
- Avg BSR
- #314
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 87 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
88
Top-5 brand share
14%
Top 20: 14%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- --86%
- Bobbi Brown8%
- LAURA GELLER NEW YORK5%
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — -5.8% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 68.4×
Top jones road mascara products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jones Mascara for Jone Road clean cruelty-free conditioning Eye Mascara Black Pitch Black(14.7 g / 0.51 oz)
--$32.334.2★122 rev
Bobbi Brown Eye Opening Mascara | High-Volume Mascara | Thickens Curls & Lifts Lashes 0.41 Fl Oz
Bobbi Brown$34.704.1★229 rev
LAURA GELLER NEW YORK Kajal Longwear Mascara Black Volumizing Lengthening & Defining Mascara - SmudgeProof & FlakeProof Wear Buildable Formula
LAURA GELLER NEW YORK$17.984.3★2,408 rev
Newest
by launch dateJones Mascara for Jone Road clean cruelty-free conditioning Eye Mascara Black Pitch Black(14.7 g / 0.51 oz)
--$32.33122 rev
LAURA GELLER NEW YORK Kajal Longwear Mascara Black Volumizing Lengthening & Defining Mascara - SmudgeProof & FlakeProof Wear Buildable Formula
LAURA GELLER NEW YORK$17.982,408 rev
Bobbi Brown Eye Opening Mascara | High-Volume Mascara | Thickens Curls & Lifts Lashes 0.41 Fl Oz
Bobbi Brown$34.70229 rev
Trending
90-day click momentumLAURA GELLER NEW YORK Kajal Longwear Mascara Black Volumizing Lengthening & Defining Mascara - SmudgeProof & FlakeProof Wear Buildable Formula
LAURA GELLER NEW YORK$17.984.3★
Jones Mascara for Jone Road clean cruelty-free conditioning Eye Mascara Black Pitch Black(14.7 g / 0.51 oz)
--$32.334.2★
Bobbi Brown Eye Opening Mascara | High-Volume Mascara | Thickens Curls & Lifts Lashes 0.41 Fl Oz
Bobbi Brown$34.704.1★
What buyers say about jones road mascara
What buyers praise and complain about, mined from review topics.What buyers love
“My lashs look great”
“Excellent product, as described”
“Worth the price”
“Application was great”
“Does not smudge”
“It lasted all day, went on beautifully, did not clump and did not run”
“I loved the color, application and look”
“Doesn't rub off”
“Good coverage”
“The perfect brush”
What buyers complain about
“Not a great mascara for me”
“Use with extreme caution”
“Too thick”
“Nor worth the price”
“Didnt make the difference I was hoping for, as advertised”
“Not as good a product as I expected”
“which my doctor said was triggered by eye irritation or contamination”
“Smears bad”
“Dry and crumbly”
“nothing works”
Top return reasons
Common questions
- Is jones road mascara profitable to sell on Amazon United States?
- The niche generates $66K/yr across 3 tracked products. 90-day search growth is -5.8%. Flapen's verdict: Worth a look (55/100).
- How competitive is the jones road mascara niche?
- 2 brands and 88 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 14% of demand.
- What do buyers complain about in jones road mascara?
- Top complaints mined from reviews: Eyelash Quality, Ease Of Use, Thickness. The return rate is 0.8%.
- When does demand for jones road mascara peak?
- Demand peaks in Aug–Sep; the busiest month runs 68.4× the quietest.
- What does it cost to enter the jones road mascara niche?
- Listings span $17.98–$34.70; the average listing price is $28.34 (sweet spot $15–$100). The average incumbent carries 920 reviews — the moat a new listing must climb.