jones road lipstick
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great$15.09avg listing price — sweet spot $15–$100
Price range
Good$6.63–$33.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$405K$405K/yr · 579K searches
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Bad9,897.1avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, jones road lipstick is a $405K/yr Amazon United States market (579K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
jones road lipstick market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- $453K–$604K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #130
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 81%
- Out of stock
- 3.5%
- Avg brand age
- 59 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
91
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
0%
- LAURA GELLER NEW YORK49%
- REVLON40%
- Merit6%
- L'Oreal Paris5%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 33 weeks — -19.2% search growth over the last 90 days.Top jones road lipstick search terms
- laura geller lipstick126K/yr
- laura geller lipstick for older women41K/yr
- merit lipstick45K/yr
- revlon rum raisin lipstick62K/yr
- rum raisin lipstick29K/yr
- laura geller jelly balm lipstick16K/yr
- laura geller lip21K/yr
- revlon super lustrous glass shine balm24K/yr
- laura geller lip balm21K/yr
- laura geller jelly balm16K/yr
Top jones road lipstick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Revlon Super Lustrous Lipstick Creamy Formula For Soft Fuller-Looking Lips Moisturized Feel 535 Rum Raisin 0.15 oz
REVLON$6.764.6★41,262 rev
LAURA GELLER NEW YORK Jelly Balm Tinted Lip Balm In the Buff Hydrating Lip Color with Shine Finish Squalane & Vitamin E Buildable Sheer to Medium Coverage Vegan & Cruelty-Free
LAURA GELLER NEW YORK$17.864.3★2,399 rev
REVLON Super Lustrous Glass Shine Balm Sheer Glossy Tinted Lip Balm Hydrating Formula with Hyaluronic Acid Aloe & Rose Quartz 008 Rum Raisin 0.11 oz
REVLON$8.454.5★6,487 rev
LAURA GELLER NEW YORK Jelly Balm Tinted Lip Balm A Latte Love Hydrating Lip Color with Shine Finish Squalane & Vitamin E Buildable Sheer to Medium Coverage Vegan & Cruelty-Free
LAURA GELLER NEW YORK$15.124.3★934 rev
LAURA GELLER NEW YORK Italian Marble Sheer Lipstick - Berry Vanilla - Hydrating & Lightweight - Vitamin E & Caster Seed Oil - Cream Finish
LAURA GELLER NEW YORK$16.384.3★9,414 rev
Newest
by launch dateREVLON Super Lustrous Glass Shine Balm Sheer Glossy Tinted Lip Balm Hydrating Formula with Hyaluronic Acid Aloe & Rose Quartz 008 Rum Raisin 0.11 oz
REVLON$8.456,487 rev
REVLON Super Lustrous Glass Shine Balm Sheer Glossy Tinted Lip Balm Hydrating Formula with Hyaluronic Acid Aloe & Rose Quartz 004 Nude Illuminator 0.11 oz
REVLON$8.296,487 rev
Merit Signature Lip Lightweight Matte Lipstick - 0.10 oz / 3 g (Power (cool red) standard)
Merit$33.2715 rev
Merit Signature Lip Lightweight Matte Lipstick - 0.10 oz / 3 g (Antibes (soft peach) standard)
Merit$32.8315 rev
Revlon Super Lustrous Lipstick Creamy Formula For Soft Fuller-Looking Lips Moisturized Feel 804 Rumberry 0.15 oz
REVLON$6.6341,262 rev
Trending
90-day click momentumMerit Signature Lip Lightweight Matte Lipstick - 0.10 oz / 3 g (Power (cool red) standard)
Merit$33.274.2★
LAURA GELLER NEW YORK Jelly Balm Tinted Lip Balm Just Peachy Hydrating Lip Color with Shine Finish Squalane & Vitamin E Buildable Sheer to Medium Coverage Vegan & Cruelty-Free
LAURA GELLER NEW YORK$16.944.3★
Merit Signature Lip Lightweight Matte Lipstick - 0.10 oz / 3 g (Antibes (soft peach) standard)
Merit$32.834.2★
LOreal Paris Colour Riche Original Creamy Hydrating Satin Lipstick with Argan Oil and Vitamin E Ballerina Shoes 1 Count
L'Oreal Paris$7.874.4★
LAURA GELLER NEW YORK Italian Marble Sheer Lipstick - Dolce - Hydrating & Lightweight - Vitamin E & Caster Seed Oil - Cream Finish
LAURA GELLER NEW YORK$16.514.3★
What buyers say about jones road lipstick
What buyers praise and complain about, mined from review topics.What buyers love
“Color is as described”
“Deep hydration”
“Nice and soft”
“Nice Quality Lipstick”
“Great value for price”
“Lasts well”
“adds a little shine”
“Smooth texture”
“Smells great”
“Nice coverage”
What buyers complain about
“COLOR IS DIFFERENT”
“Too dry”
“Broke off immediately”
“The smell is horrible”
“OVERPRICED”
“It came used”
“Bad Quality”
“This product description is inaccurate”
“Not smooth enough”
“It is cakey, sticky and doesnt last”
Top return reasons
Common questions
- Is jones road lipstick profitable to sell on Amazon United States?
- The niche generates $405K/yr across 21 tracked products. 90-day search growth is -19.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the jones road lipstick niche?
- 4 brands and 91 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in jones road lipstick?
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.7%.
- What does it cost to enter the jones road lipstick niche?
- Listings span $6.63–$33.27; the average listing price is $15.09 (sweet spot $15–$100). The average incumbent carries 9,897 reviews — the moat a new listing must climb.