jones road gel eyeliner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$24.08avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$8.61–$34.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$174K$174K/yr · 143K searches
Review moat
Okay3,423.23avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, jones road gel eyeliner is a $174K/yr Amazon United States market (143K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Apr–May–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
jones road gel eyeliner market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $144K–$193K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #174
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 18.3%
- Avg brand age
- 91 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
30
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Bobbi Brown87%
- MAYBELLINE4%
- Inglot3%
- URBAN DECAY3%
- EIGSHOW2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — -3.5% search growth over the last 90 days.Peak months: Jan, Apr, May, Nov, Dec · busiest ÷ quietest = 1.9×
Top jones road gel eyeliner search terms
- bobbi brown eyeliner45K/yr
- jones road eyeliner25K/yr
- bobbi brown gel eyeliner10K/yr
- bobby brown eyeliner pencil9K/yr
- jones road gel eyeliner14K/yr
- jones road gel liner11K/yr
- bobbi brown eyeliner gel4K/yr
- bobby brown eyeliner5K/yr
- bobby brown gel eyeliner5K/yr
- jones road eyeliner gel6K/yr
Top jones road gel eyeliner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bobbi Brown Long-Wear Cream Liner Stick | 24-Hour Waterproof Smudge-Proof Eyeliner with Fine Tip and Built-In Sharpener | Creamy Matte Finish for Smokey Eye Makeup Rich Chocolate 0.03 Ounce
Bobbi Brown$27.544.4★280 rev
Bobbi Brown Long-Wear Gel Eyeliner | Precise Smudge-Proof & Waterproof Eyeliner for 8-Hour Wear 0.1 Ounce Black Ink
Bobbi Brown$31.434.4★1,014 rev
Bobbi Brown Long-Wear Cream Liner Stick | 24-Hour Waterproof Smudge-Proof Eyeliner with Fine Tip and Built-In Sharpener | Creamy Matte Finish for Smokey Eye Makeup Panther 0.03 Ounce
Bobbi Brown$29.304.4★280 rev
Bobbi Brown Long-Wear Cream Liner Stick | 24-Hour Waterproof Smudge-Proof Eyeliner with Fine Tip and Built-In Sharpener | Creamy Matte Finish for Smokey Eye Makeup Fog 0.03 Ounce
Bobbi Brown$28.344.4★280 rev
Bobbi Brown 24-Hour Kajal Liner | High-Intensity Waterproof Liquid Eyeliner 0.02 Ounce Cacao
Bobbi Brown$26.954.2★86 rev
Newest
by launch dateBobbi Brown 24-Hour Kajal Liner | High-Intensity Waterproof Liquid Eyeliner 0.02 Ounce Cacao
Bobbi Brown$26.9586 rev
Bobbi Brown 24-Hour Kajal Liner | High-Intensity Waterproof Liquid Eyeliner 0.02 Ounce Black
Bobbi Brown$26.7386 rev
Bobbi Brown 24-Hour Kajal Liner | High-Intensity Waterproof Liquid Eyeliner 0.02 Ounce Deep Navy
Bobbi Brown$27.3686 rev
Bobbi Brown Long-Wear Cream Liner Stick | 24-Hour Waterproof Smudge-Proof Eyeliner with Fine Tip and Built-In Sharpener | Creamy Matte Finish for Smokey Eye Makeup Aubergine 0.03 Ounce
Bobbi Brown$30.00280 rev
Bobbi Brown Long-Wear Cream Liner Stick | 24-Hour Waterproof Smudge-Proof Eyeliner with Fine Tip and Built-In Sharpener | Creamy Matte Finish for Smokey Eye Makeup Fog 0.03 Ounce
Bobbi Brown$28.34280 rev
Trending
90-day click momentumBobbi Brown 24-Hour Kajal Liner | High-Intensity Waterproof Liquid Eyeliner 0.02 Ounce Cacao
Bobbi Brown$26.954.2★
Bobbi Brown 24-Hour Kajal Liner | High-Intensity Waterproof Liquid Eyeliner 0.02 Ounce Deep Navy
Bobbi Brown$27.364.2★
Bobbi Brown Long-Wear Cream Liner Stick | 24-Hour Waterproof Smudge-Proof Eyeliner with Fine Tip and Built-In Sharpener | Creamy Matte Finish for Smokey Eye Makeup Rich Chocolate 0.03 Ounce
Bobbi Brown$27.544.4★
URBAN DECAY 24/7 Glide-On Waterproof Eyeliner Pencil - Smudge-Proof Long-Lasting Transfer-Proof Up to 16HR Wear Smooth No-Tug Formula Perversion (Matte Blackest Black) - 0.04 oz
URBAN DECAY$16.374.3★
Inglot AMC Eyeliner Gel - Waterproof | Long-Lasting | Intense Color | Matte Finish |0.19 US OZ | 77
Inglot$17.584.5★
What buyers say about jones road gel eyeliner
What buyers praise and complain about, mined from review topics.What buyers love
“Color is good”
“It was soft”
“Good quality”
“Easy smooth application”
“Great, inexpensive makeup brush”
“durability easy to use”
“doesn't smudge”
“Water proof”
“Good value”
“Easy to Use”
What buyers complain about
“Smudges like crazy”
“Price keeps going up”
“Breaks easily”
“Its too dark”
“disappointed in the performance”
“not so easy”
“Didn't work as waterproof for me”
“Not smooth”
“Dry and crumbly”
“Eye liner was opened and used”
Top return reasons
Common questions
- Is jones road gel eyeliner profitable to sell on Amazon United States?
- The niche generates $174K/yr across 13 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Skip it (43/100).
- How competitive is the jones road gel eyeliner niche?
- 5 brands and 30 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in jones road gel eyeliner?
- Top complaints mined from reviews: Smudge Resistance, Value For Money, Durability. The return rate is 1.4%.
- When does demand for jones road gel eyeliner peak?
- Demand peaks in Jan–Apr–May–Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the jones road gel eyeliner niche?
- Listings span $8.61–$34.12; the average listing price is $24.08 (sweet spot $15–$100). The average incumbent carries 3,423 reviews — the moat a new listing must climb.