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Jon Renau Wigs

Maybe

An estimated 0.9% of orders come back. But buyers convert on only 1.3% of searches, so Jon Renau Wigs is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48
Market size
$132K/yr122K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
22%top-5 click share · 39 brands · 115 sellers

Flapen Score

Jon Renau Wigs against its category

The dotted line is the Beauty & Personal Care average. Past it, Jon Renau Wigs is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jon Renau Wigs market on Amazon at a glance

Shoppers on Amazon United States searched for Jon Renau Wigs 122K times last year and spent an estimated $132K. The top 5 brands take 61% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $132K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
1.3%
Market size, estimated
$132Ka year
Peak month
November1.5× the quietest month
Top search term
jon renau wigs for women48K searches a year

02 · Price

A sale here is worth $83.30.

Listings sell for $83.30 on average, from $4.19 to $529.14. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $83.30 that is $0 to $8K a year per listing.

Average price
$83.30inside the $15 to $100 sweet spot
Price range
$4.19–$529.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #5,894 within Wigs. It carries 2,468 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
82%
Out of stock, average day
4.8%
Average rank
#5,894in Wigs
Average rating
4.06 starsAmazon United States average 4.42 stars
Average reviews
2,468per listing
Listings tracked
92

04 · Newcomers

4 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
4Amazon's first-year sales bar
Average brand age
55 months

Products

Top Jon Renau Wigs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

39 rising

Sellers

115

Top-5 brand share

61%

Top 20: 91%

Top-5 click share

22%

Top 20: 53%

Open market

35%

  • Brand 139%
  • Brand 29%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Jon Renau Wigs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Jon Renau Wigs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jon renau wigs for women48K/yr
  • jon renau wigs33K/yr
  • jon renau12K/yr
  • wig wax spray7K/yr
  • wig wax spray for synthetic wigs9K/yr
  • wig styling products8K/yr
  • wig care products for human hair4K/yr

Reviews and returns

What reviews say buyers love and hate about Jon Renau Wigs

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Smell”
8%of negative reviews mention “Smell”
0.9%of orders come back
“Awful smell”
A buyer, on “Smell”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Jon Renau Wigs questions

Answered from the same tracked data.