Is jojoba oil profitable to sell on Amazon United States?

The niche generates $9.2M/yr across 24 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Worth a look (59/100).

How competitive is the jojoba oil niche?

16 brands and 32 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in jojoba oil?

Top complaints mined from reviews: Smell, Leak-Proof, Oily/Greasy. The return rate is 0.7%.

When does demand for jojoba oil peak?

Demand peaks in Jan; the busiest month runs 1.5× the quietest.

What does it cost to enter the jojoba oil niche?

Listings span $7.71–$30.24; the average listing price is $15.21 (sweet spot $15–$100). The average incumbent carries 14,725 reviews — the moat a new listing must climb.

jojoba oil

Worth a look

Shows a $9.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$9.2M

$9.2M/yr · 4.7M searches

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Incredible12.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.21

avg listing price — sweet spot $15–$100

Price range

Good$7.71–$30.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-6.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad14,724.5

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, jojoba oil is a $9.2M/yr Amazon United States market (4.7M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan. Verdict: Worth a look — 59/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

jojoba oil market data

Units sold / yr: 600K–800K; avg 25,000–30,000/product
Revenue / yr: $9.1M–$12.2M; units × avg price
Conversion rate: 12.8%
Avg BSR: #64
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 65 months
Avg seller age: 136 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

21%

Cliganic28%
Yoken20%
Handcraft Blends16%
Majestic Pure7%
Naturevibe Botanicals4%
velona4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.2% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.5×

Open Trend

Top jojoba oil search terms

jojoba oil2.6M/yr -5.5%11.3% conv.
jojoba oil organic848K/yr -10.2%11.6% conv.
jojoba oil organic cold pressed198K/yr +47.6%11.7% conv.
jojoba oil for hair254K/yr -18.7%10.3% conv.
jojoba oil for skin225K/yr -28.8%9.9% conv.
organic jojoba oil134K/yr -0.3%11.1% conv.
jojoba63K/yr -1.1%7.5% conv.
jojoba oil for face66K/yr -27.0%9.5% conv.
organic jojoba oil cold pressed50K/yr -14.9%10.5% conv.
aceite de jojoba47K/yr -21.0%3.8% conv.

All search terms

Top jojoba oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cliganic Organic Jojoba Oil 100% Pure (4oz) | Moisturizing for Face Hair Skin & Nails | Natural Cold Pressed Hexane Free | Base Carrier Oil

Cliganic$9.944.7★86,640 rev

Yoken Organic Jojoba Oil 16oz USDA Certified Cold Pressed for Skin Care

Yoken$14.404.7★7,136 rev

Handcraft Blends$9.664.7★10,452 rev

Yoken Organic Jojoba Oil 8oz USDA Certified Pure for Hair Skin Care

Yoken$9.764.7★7,136 rev

Majestic Pure Oil - 100% Pure and Natural- Cold Pressed & Hexane Free Natural Hair Growth Oil for Eyelashes Eyebrows Skin Body Face Nails & Scalp - USDA Organic Jojoba Oil 8 Fl Oz

Majestic Pure$10.784.6★1,467 rev

Newest

by launch date

WINSENET Jojoba Oil Piercing Aftercare Keloid Bump Solution for Stretched Ear Gauges Nose Navel Soothing Body Piercings Support Skin Recovery

WINSENET$8.22236 rev

6mo ago

Nord-Ouest USDA Organic Jojoba Oil - 4 oz | Cold-Pressed & Natural Moisturizer for Face Skin Hair & Nails | Pure Hexane Free Base Carrier Oil | Jojoba Oil Organic

Nord-Ouest$16.3381 rev

9mo ago

PURA DOR ORGANIC Jojoba Oil (16.9 Oz GLASS BOTTLE) USDA Certified - 100% Pure & Natural

PURA D'OR$25.66178 rev

1y ago

Yoken Organic Jojoba Oil 8oz USDA Certified Pure for Hair Skin Care

Yoken$9.767,136 rev

1y ago

BodyJ4You Organic Jojoba Oil for Skin - USDA Organic 100% Pure Natural - Face Skin Gua Sha Facial Dermaplaning Hair Scalp Massage - Unrefined Cold Pressed Hexane Free - Base Carrier Wax - 1 Fl Oz

BodyJ4You$7.71842 rev

1y ago

What buyers say about jojoba oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“The oil itself is great quality”

Moist/Dry10%

“Very moisturizing”

Soft Feel7%

“Nice and soft”

Value For Money6%

“Great amount for the money”

Oily/Greasy6%

“Absorbing without greasy feel”

Suitability Combination Skin6%

“good for the skin”

Absorbency5%

“Easily absorbed”

Suitability Oily Skin5%

“i have no issues with it making my face to oily”

Suitability Dry Skin4%

“Great for sensitive dry skin”

Smell4%

“fragrance free”

What buyers complain about

Smell23%

“Smells like fish”

Leak-Proof9%

“leaks a lot”

Oily/Greasy6%

“It's oily”

Allergies4%

“Rash”

Advertised Vs Actual Product4%

“Inaccurate description”

Moist/Dry3%

“Makes skin very dry”

Size-Overall3%

“Small”

Quality-Overall2%

“Poor quality control”

Thickness2%

“It's too thick”

Functionality-Overall2%

“PUMP DOES NOT WORK”

Top return reasons

Leak-Proof28%

Smell18%

Oily/Greasy12%

Advertised Vs Actual Product7%

Size-Overall7%

Product Condition4%

Value For Money3%

Functionality-Overall3%

Defective Material/Parts2%

Motor Power2%

Common questions

Is jojoba oil profitable to sell on Amazon United States?: The niche generates $9.2M/yr across 24 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Worth a look (59/100).
How competitive is the jojoba oil niche?: 16 brands and 32 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in jojoba oil?: Top complaints mined from reviews: Smell, Leak-Proof, Oily/Greasy. The return rate is 0.7%.
When does demand for jojoba oil peak?: Demand peaks in Jan; the busiest month runs 1.5× the quietest.
What does it cost to enter the jojoba oil niche?: Listings span $7.71–$30.24; the average listing price is $15.21 (sweet spot $15–$100). The average incumbent carries 14,725 reviews — the moat a new listing must climb.

jojoba oil

jojoba oil market data

Competition & brand share

Demand & seasonality

Top jojoba oil search terms

Top jojoba oil products on Amazon

Top sellers

Newest

Trending

What buyers say about jojoba oil

What buyers love

What buyers complain about

Top return reasons

Common questions

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