Jojoba Oil

Shoppers searched for this 4.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.2M a year.

Searches, last 12 months

4.7M

Growth, 90 days vs prior 90

-6.2%

Conversion, latest week

12.8%

Market size, estimated

$9.2Ma year

Peak month

January1.5× the quietest month

Top search term

jojoba oil2.6M searches a year

Listings sell for $15.21 on average, from $7.71 to $30.24. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 25,000 to 30,000 of them. At $15.21 that is $380K to $456K a year per listing.

Average price

$15.21inside the $15 to $100 sweet spot

Price range

$7.71–$30.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

25,000–30,000

Revenue per listing a year

$380K–$456K

Returns

0.7%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Hair Treatment Oils. It carries 14,725 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#64in Hair Treatment Oils

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

14,725per listing

Listings tracked

24

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

65 months