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Jojoba Massage Oil

Maybe

An estimated 0.7% of orders come back. But shoppers spend an estimated $57K a year here, so Jojoba Massage Oil is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$57K/yr22K searches / yr
90-day growth
+6.2%search demand this quarter
Competition
54%top-5 click share · 15 brands · 24 sellers

Flapen Score

Jojoba Massage Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Jojoba Massage Oil is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jojoba Massage Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Jojoba Massage Oil 22K times last year and spent an estimated $57K. The top 5 brands take 72% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
+6.2%
Conversion, latest week
10.8%
Market size, estimated
$57Ka year
Peak month
January1.4× the quietest month
Top search term
jojoba massage oil12K searches a year

02 · Price

A sale here is worth $23.68.

Listings sell for $23.68 on average, from $8.82 to $79.40. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $23.68 that is $0 to $2K a year per listing.

Average price
$23.68inside the $15 to $100 sweet spot
Price range
$8.82–$79.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #240 within Oils. It carries 9,647 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#240in Oils
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
9,647per listing
Listings tracked
23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 95 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
95 months

Products

Top Jojoba Massage Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

24

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

18%

  • Brand 119%
  • Brand 215%
  • Brand 315%
  • Brand 413%
  • Brand 511%
  • Brand 69%

Demand

Jojoba Massage Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Jojoba Massage Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jojoba massage oil12K/yr
  • golden jojoba oil10K/yr
  • jojoba oil organic cold pressed unrefined for skin242/yr

Reviews and returns

What reviews say buyers love and hate about Jojoba Massage Oil

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Smell”
0.7%of orders come back
“Awful smell”
A buyer, on “Smell”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Jojoba Massage Oil questions

Answered from the same tracked data.