Skip to content

Joico Shampoo and Conditioner

Maybe

An estimated 0.8% of orders come back. But the top 5 brands take 100% of clicks, so Joico Shampoo and Conditioner is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 48
Market size
$2.4M/yr961K searches / yr
90-day growth
+9.0%search demand this quarter
Competition
41%top-5 click share · 1 brands · 5 sellers

Flapen Score

Joico Shampoo and Conditioner against its category

The dotted line is the Beauty & Personal Care average. Past it, Joico Shampoo and Conditioner is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Joico Shampoo and Conditioner market on Amazon at a glance

Shoppers on Amazon United States searched for Joico Shampoo and Conditioner 961K times last year and spent an estimated $2.4M. One brand takes every click. Demand peaks in Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 961K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months
961K
Growth, 90 days vs prior 90
+9.0%
Conversion, latest week
6.7%
Market size, estimated
$2.4Ma year
Peak month
July1.5× the quietest month
Top search term
joico shampoo and conditioner609K searches a year

02 · Price

A sale here is worth $37.12.

Listings sell for $37.12 on average, from $19.39 to $77.09. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At $37.12 that is $46K to $56K a year per listing.

Average price
$37.12inside the $15 to $100 sweet spot
Price range
$19.39–$77.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
1,250–1,500
Revenue per listing a year
$46K–$56K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #296 within Shampoo & Conditioner Sets. It carries 3,836 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#296in Shampoo & Conditioner Sets
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
3,836per listing
Listings tracked
42

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
79 months

Products

Top Joico Shampoo and Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

41%

Top 20: 79%

Open market

0%

  • Brand 1100%

Demand

Joico Shampoo and Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Search terms

Top Joico Shampoo and Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • joico shampoo and conditioner609K/yr
  • joico298K/yr
  • joico shampoo and conditioner set34K/yr
  • joyco12K/yr
  • shampoo and conditioner set joico6K/yr
  • joice3K/yr

Reviews and returns

What reviews say buyers love and hate about Joico Shampoo and Conditioner

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Moist/Dry”
0.8%of orders come back
“can cause dryness”
A buyer, on “Moist/Dry”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Joico Shampoo and Conditioner questions

Answered from the same tracked data.