Joico Shampoo and Conditioner
MaybeReturns run at only 0.8% of orders. But the top 5 brands take 100% of clicks, so Joico Shampoo and Conditioner is a Maybe.
- Flapen Score
- 61 / 100Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 4861
- Market size
- $2.4M/yr961K searches / yr
- 90-day growth
- +9.0%search demand this quarter
- Competition
- 41%top-5 click share · 1 brands · 5 sellers
Flapen Score
Joico Shampoo and Conditioner against its category
The dotted line is the Beauty & Personal Care average. Past it, Joico Shampoo and Conditioner is stronger. Inside it, weaker.
Market
The Joico Shampoo and Conditioner market on Amazon at a glance
Shoppers on Amazon United States searched for Joico Shampoo and Conditioner 961K times last year and spent an estimated $2.4M. One brand takes every click. Demand peaks in Jul. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
6.7% of searches ended in a purchase last week.
Shoppers searched for this 961K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.
- Searches, last 12 months
- 961K
- Growth, 90 days vs prior 90
- +9.0%
- Conversion, latest week
- 6.7%
- Market size, estimated
- $2.4Ma year
- Peak month
- July1.5× the quietest month
- Top search term
- joico shampoo and conditioner609K searches a year
02 · Price
A sale here is worth $37.12.
Listings sell for $37.12 on average, from $19.39 to $77.09. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At $37.12 that is $46K to $56K a year per listing.
- Average price
- $37.12inside the $15 to $100 sweet spot
- Price range
- $19.39–$77.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $46K–$56K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #296 within Shampoo & Conditioner Sets. It carries 3,836 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #296in Shampoo & Conditioner Sets
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 3,836per listing
- Listings tracked
- 42
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Joico Shampoo and Conditioner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Joico K-pak Color Therapy Shampoo & Conditioner (10.1 Oz)
- Price
- $44.19
- Rating
- 4.7/5
- Reviews
- 5,119
- Age
- 16y ago
Joico Moisture Recovery Moisturizing Shampoo & Conditioner Set | Replenish Loss Moisture | For Thick & Coarse & Dry Hair
- Price
- $44.08
- Rating
- 4.8/5
- Reviews
- 1,825
- Age
- 6y ago
Joico Defy Damage Protective Shampoo & Conditioner Set | Preserve Hair Color | For Bond Strengthening & Color Longevity
- Price
- $46.28
- Rating
- 4.7/5
- Reviews
- 2,363
- Age
- 5y ago
Joico HydraSplash Hydrating Shampoo and Conditioner For Fine Hair Set
- Price
- $73.74
- Rating
- 4.6/5
- Reviews
- 689
- Age
- 6y ago
Joico K-PAK Daily Shampoo and Conditioner Set to Repair Damage 10.1-Ounce
- Price
- $43.81
- Rating
- 4.6/5
- Reviews
- 3,321
- Age
- 14y ago
Trending
90-day click momentum
Joico Dream Blowout Glass 72-Hour Frizz Fighter | Humidity Control | Glass-Like Shine | Hydrate & Smooth | For Most Hair Types | 6.7 Fl Oz
- Price
- $24.97
- Rating
- 4.5/5
- Reviews
- 472
- Age
- 9mo ago
Joico K-pak color therapy shampoo & conditioner duo 2 Count
- Price
- $74.49
- Rating
- 4.7/5
- Reviews
- 5,119
- Age
- 16y ago
Joico Moisture Recovery Moisturizing Shampoo & Conditioner Set | Replenish Loss Moisture | For Thick & Coarse & Dry Hair
- Price
- $44.08
- Rating
- 4.8/5
- Reviews
- 1,825
- Age
- 6y ago
Joico HydraSplash Hydrating Shampoo and Conditioner For Fine Hair Set
- Price
- $73.74
- Rating
- 4.6/5
- Reviews
- 689
- Age
- 6y ago
Joico Defy Damage Protective Shampoo | For Color-Treated Hair | Strengthen Bonds & Preserve Hair Color | With Moringa Seed Oil & Arginine | 10.1 Fl Oz
- Price
- $21.87
- Rating
- 4.7/5
- Reviews
- 6,107
- Age
- 6y ago
Newest
by launch dateJoico Dream Blowout Glass 72-Hour Frizz Fighter | Humidity Control | Glass-Like Shine | Hydrate & Smooth | For Most Hair Types | 6.7 Fl Oz
- Price
- $24.97
- Rating
- 4.5/5
- Reviews
- 472
- Age
- 9mo ago
Joico JoiFULL Volumizing Shampoo & Conditioner Set | Plush & Long-Lasting Fullness | Boost Shine | For Fine/Thin Hair
- Price
- $43.66
- Rating
- 4.6/5
- Reviews
- 858
- Age
- 4y ago
Joico Heat Hero Glossing Thermal Protector | For Most Hair Types | Thermal Heat & Humidity Protection | Reduce Split Ends | Boost Shine | Paraben & Sulfate Free | 145g | 5.1 oz
- Price
- $19.39
- Rating
- 4.4/5
- Reviews
- 4,558
- Age
- 5y ago
Joico Color Balance Purple Shampoo | For Cool Blonde Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 10.1 Fl Oz
- Price
- $20.91
- Rating
- 4.5/5
- Reviews
- 14,716
- Age
- 5y ago
Joico Defy Damage Protective Shampoo & Conditioner Set | Preserve Hair Color | For Bond Strengthening & Color Longevity
- Price
- $46.28
- Rating
- 4.7/5
- Reviews
- 2,363
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 flat
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
41%
Top 20: 79%
Open market
0%
- Joico100%
Demand
Joico Shampoo and Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.5×
Search terms
Top Joico Shampoo and Conditioner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- joico shampoo and conditioner609K/yr
- joico298K/yr
- joico shampoo and conditioner set34K/yr
- joyco12K/yr
- shampoo and conditioner set joico6K/yr
- joice3K/yr
Reviews and returns
What reviews say buyers love and hate about Joico Shampoo and Conditioner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
can cause dryness
beware of the drying factor
Makes hair so dry
expensive
It is kind of expensive
It's expensive
Its made me lose an inordinate amount of hair
Did nothing for my hair
I have hair thats hard to manage
Cheap
Not as good as the previous formula
Poor quality
Leaves hair heavy and oily
It is pretty greasy
Makes My Hair Greasy
Love
Quality product at a fair price
Good hair products
Excellent product
Great smell
The fragrance is amazing
Fragrance is very nice and subtle
Leaves my hair soft
Leaves hair soft
softens my hair
Great Moisturizer
Very moisturizing
Soft and hydrated
it helps my hair feel soft
Strengthens hair
helps hair
Return
0.8% Return rate 24% Fixable by listing
expensive
It is kind of expensive
It's expensive
Smells Bad
there is a fishy smell
The smell is also weird
It doesnt do what it claims
it was NOT THE SAME
Its not the vendors fault the product doesnt live up to its promises
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Joico Shampoo and Conditioner questions
Answered from the same tracked data.