joico mousse
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$18.24avg listing price — sweet spot $15–$100
Price range
Good$10.68–$23.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.2%90-day search growth — must beat 0% to launch
Review moat
Okay1,966avg incumbent reviews — the moat a new listing must climb
Market size
Bad$33K$33K/yr · 15K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, joico mousse is a $33K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
joico mousse market data
- Units sold / yr
- 2K–3K
- avg 250–500/product
- Revenue / yr
- $36K–$46K
- units × avg price
- Conversion rate
- 12.3%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 122 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Joico100%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +17.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top joico mousse search terms
- joico mousse12K/yr
- joico power whip2K/yr
- joico power whip mousse 09726/yr
- joico mousse power whip 09313/yr
Top joico mousse products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Joico JoiWhip Firm Hold Designing Foam | For Most Hair Types | Add Volume & Body | Boost Shine | Control Frizz & Flyaways | Heat Humidity & Pollution Protection | Silicone & Paraben Free | 300mL
Joico$19.604.3★2,997 rev
Joico Power Whip Whipped Foam | For Most Hair Types | Add Volume & Body | Thermal Heat Humidity & Pollution Protection | Boost Shine | Control Frizz & Flyaways | Silicone & Paraben Free | 10.2 Fl Oz
Joico$19.664.0★2,326 rev
Joico Power Whip Whipped Foam | For Most Hair Types | Add Volume & Body | Thermal Heat Humidity & Pollution Protection | Boost Shine | Control Frizz & Flyaways | Silicone & Paraben Free | 1.7 Fl Oz
Joico$10.684.0★2,326 rev
Joico Curls Like Us Smooth & Bounce Curl Hydrating Foam | For Curly Hair | Reduce Frizz | Enhance Curl Patterns | 72-Hour Humidity Protection | With Moringa Seed & Algae Oil | 6.7 Fl Oz
Joico$23.024.4★215 rev
Newest
by launch dateJoico Curls Like Us Smooth & Bounce Curl Hydrating Foam | For Curly Hair | Reduce Frizz | Enhance Curl Patterns | 72-Hour Humidity Protection | With Moringa Seed & Algae Oil | 6.7 Fl Oz
Joico$23.02215 rev
Joico JoiWhip Firm Hold Designing Foam | For Most Hair Types | Add Volume & Body | Boost Shine | Control Frizz & Flyaways | Heat Humidity & Pollution Protection | Silicone & Paraben Free | 300mL
Joico$19.602,997 rev
Joico Power Whip Whipped Foam | For Most Hair Types | Add Volume & Body | Thermal Heat Humidity & Pollution Protection | Boost Shine | Control Frizz & Flyaways | Silicone & Paraben Free | 10.2 Fl Oz
Joico$19.662,326 rev
Joico Power Whip Whipped Foam | For Most Hair Types | Add Volume & Body | Thermal Heat Humidity & Pollution Protection | Boost Shine | Control Frizz & Flyaways | Silicone & Paraben Free | 1.7 Fl Oz
Joico$10.682,326 rev
Trending
90-day click momentumJoico Power Whip Whipped Foam | For Most Hair Types | Add Volume & Body | Thermal Heat Humidity & Pollution Protection | Boost Shine | Control Frizz & Flyaways | Silicone & Paraben Free | 1.7 Fl Oz
Joico$10.684.0★
Joico JoiWhip Firm Hold Designing Foam | For Most Hair Types | Add Volume & Body | Boost Shine | Control Frizz & Flyaways | Heat Humidity & Pollution Protection | Silicone & Paraben Free | 300mL
Joico$19.604.3★
Joico Curls Like Us Smooth & Bounce Curl Hydrating Foam | For Curly Hair | Reduce Frizz | Enhance Curl Patterns | 72-Hour Humidity Protection | With Moringa Seed & Algae Oil | 6.7 Fl Oz
Joico$23.024.4★
Joico Power Whip Whipped Foam | For Most Hair Types | Add Volume & Body | Thermal Heat Humidity & Pollution Protection | Boost Shine | Control Frizz & Flyaways | Silicone & Paraben Free | 10.2 Fl Oz
Joico$19.664.0★
What buyers say about joico mousse
What buyers praise and complain about, mined from review topics.What buyers love
“Great Product”
“Nice Curls”
“it smells amazing”
“This stuff has good holding ability”
“Nice Curls”
“I have thin, fine hair and this product has made my hair so much easier to fix”
“I love how it leaves my hair soft”
“moving the nozzle/bottle super fast so I dont get too much product”
“Easy to apply”
What buyers complain about
“cant use it”
“cap breaks literally EVERY time”
“Its tiny for 11.00 bucks”
“No hold”
“it came with the top off and wouldnt work”
“Came used”
“Even with a small amount, my hair looks and feels dirty”
“Too heavy and too sticky”
“This product is not for short fine hair”
“Too heavy and too sticky”
Top return reasons
Common questions
- Is joico mousse profitable to sell on Amazon United States?
- The niche generates $33K/yr across 4 tracked products. 90-day search growth is +17.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the joico mousse niche?
- 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in joico mousse?
- Top complaints mined from reviews: Ease Of Use, Durability, Size-Overall. The return rate is 0.2%.
- When does demand for joico mousse peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the joico mousse niche?
- Listings span $10.68–$23.02; the average listing price is $18.24 (sweet spot $15–$100). The average incumbent carries 1,966 reviews — the moat a new listing must climb.