Joico Hydrasplash Shampoo and Conditioner

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.

Searches, last 12 months

40K

Growth, 90 days vs prior 90

+5.9%

Conversion, latest week

10.9%

Market size, estimated

$151Ka year

Peak month

July1.5× the quietest month

Top search term

joico hydra splash18K searches a year

Listings sell for $34.70 on average, from $20.61 to $73.74. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $34.70 that is $17K to $26K a year per listing.

Average price

$34.70inside the $15 to $100 sweet spot

Price range

$20.61–$73.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

500–750

Revenue per listing a year

$17K–$26K

Returns

0.8%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #352 within Conditioners. It carries 1,922 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#352in Conditioners

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

1,922per listing

Listings tracked

6

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

74 months