Joico Heat Protectant

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months

59K

Growth, 90 days vs prior 90

+13.2%

Conversion, latest week

12.1%

Market size, estimated

$147Ka year

Peak month

October1.6× the quietest month

Top search term

joico heat hero17K searches a year

Listings sell for $20.59 on average, from $11.59 to $24.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,500 to 2,000 of them. At $20.59 that is $31K to $41K a year per listing.

Average price

$20.59inside the $15 to $100 sweet spot

Price range

$11.59–$24.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

1,500–2,000

Revenue per listing a year

$31K–$41K

Returns

0.5%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #178 within Hair Sprays. It carries 1,963 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#178in Hair Sprays

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

1,963per listing

Listings tracked

7

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

84 months