Is joico hairspray profitable to sell on Amazon United States?

The niche generates $149K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.9%. Flapen's verdict: Skip it (45/100).

How competitive is the joico hairspray niche?

1 brands and 2 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in joico hairspray?

Top complaints mined from reviews: Smell, Adhesion/Stickiness, Value For Money. The return rate is 0.0%.

When does demand for joico hairspray peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the joico hairspray niche?

Listings span $9.94–$22.75; the average listing price is $18.75 (sweet spot $15–$100). The average incumbent carries 2,257 reviews — the moat a new listing must climb.

joico hairspray

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.75

avg listing price — sweet spot $15–$100

Price range

Good$9.94–$22.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,257

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+7.9%

90-day search growth — must beat 0% to launch

Market size

Okay$149K

$149K/yr · 64K searches

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, joico hairspray is a $149K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

joico hairspray market data

Units sold / yr: 10K–13K; avg 750–1,000/product
Revenue / yr: $188K–$234K; units × avg price
Conversion rate: 12.4%
Avg BSR: #206
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 115 months
Avg seller age: 149 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Joico100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top joico hairspray search terms

joico hairspray50K/yr +7.3%13.7% conv.
joico hair spray11K/yr +11.2%8.6% conv.
joico spray3K/yr +6.5%1.6% conv.

All search terms

Top joico hairspray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Joico$19.294.7★997 rev

Joico$17.774.5★4,301 rev

Joico$19.994.2★114 rev

Joico$22.754.5★4,301 rev

Joico$19.544.6★544 rev

Newest

by launch date

Joico$19.99114 rev

Joico$22.754,301 rev

Joico$19.29997 rev

Joico$17.774,301 rev

Joico$19.54544 rev

What buyers say about joico hairspray

What buyers praise and complain about, mined from review topics.

What buyers love

Smell16%

“Smells pretty good”

Quality-Overall11%

“Good product from trusted brand”

Hair Styling8%

“It is effective in holding my style all day long”

Grip7%

“Firm hold”

Brightness/Shine/Glow6%

“adds a beautiful shine to your hair”

Suitability Straight Hair5%

“Worked great on my freshly straightened natural hair”

Size-Overall4%

“fits the strong hold it advertised”

Suitability Humid Weather4%

“Strong Hold That Actually Beats Humidity”

Moist/Dry3%

“It IS fast drying and pleasant smelling”

Value For Money3%

“Decent Price”

What buyers complain about

Smell10%

“Fragrance is kinda bland”

Adhesion/Stickiness10%

“Super sticky”

Value For Money7%

“It is a little pricey”

Size-Overall7%

“Too large”

Hair Related7%

“I did not like how this product made my hair feel”

Moist/Dry7%

“drys up your hair”

Brightness/Shine/Glow4%

“I saw no difference in my hairs shine”

Suitability Humid Weather4%

“this doesnt do much to block against houston humidity”

Suitability Straight Hair3%

“Did not help w the static in my hair”

Residue2%

“Leaves sticky residue”

Common questions

Is joico hairspray profitable to sell on Amazon United States?: The niche generates $149K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.9%. Flapen's verdict: Skip it (45/100).
How competitive is the joico hairspray niche?: 1 brands and 2 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in joico hairspray?: Top complaints mined from reviews: Smell, Adhesion/Stickiness, Value For Money. The return rate is 0.0%.
When does demand for joico hairspray peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the joico hairspray niche?: Listings span $9.94–$22.75; the average listing price is $18.75 (sweet spot $15–$100). The average incumbent carries 2,257 reviews — the moat a new listing must climb.

joico hairspray

joico hairspray market data

Competition & brand share

Demand & seasonality

Top joico hairspray search terms

Top joico hairspray products on Amazon

Top sellers

Newest

Trending

What buyers say about joico hairspray

What buyers love

What buyers complain about

Common questions

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