Joico Hair Products

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $289K a year.

Searches, last 12 months

157K

Growth, 90 days vs prior 90

+6.9%

Conversion, latest week

7.9%

Market size, estimated

$289Ka year

Peak month

July1.4× the quietest month

Top search term

joico hair products153K searches a year

Listings sell for $23.23 on average, from $10.35 to $46.28. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $23.23 that is $2K to $6K a year per listing.

Average price

$23.23inside the $15 to $100 sweet spot

Price range

$10.35–$46.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

0.6%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #187 within Creams & Lotions. It carries 3,153 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

1.6%

Average rank

#187in Creams & Lotions

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

3,153per listing

Listings tracked

43

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

75 months