Joico Defy Damage Shampoo and Conditioner

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months

33K

Growth, 90 days vs prior 90

+24.3%

Conversion, latest week

10.4%

Market size, estimated

$93Ka year

Peak month

July1.4× the quietest month

Top search term

joico defy damage shampoo14K searches a year

Listings sell for $27.24 on average, from $9.25 to $46.26. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $27.24 that is $14K to $20K a year per listing.

Average price

$27.24inside the $15 to $100 sweet spot

Price range

$9.25–$46.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

500–750

Revenue per listing a year

$14K–$20K

Returns

0.7%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #128 within Hair Coloring Products. It carries 5,649 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#128in Hair Coloring Products

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

5,649per listing

Listings tracked

8

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

78 months