Joico Defy Damage

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $285K a year.

Searches, last 12 months

91K

Growth, 90 days vs prior 90

-14.8%

Conversion, latest week

10.8%

Market size, estimated

$285Ka year

Peak month

October1.3× the quietest month

Top search term

joico defy damage82K searches a year

Listings sell for $28.88 on average, from $21.76 to $46.26. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $28.88 that is $22K to $29K a year per listing.

Average price

$28.88inside the $15 to $100 sweet spot

Price range

$21.76–$46.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

750–1,000

Revenue per listing a year

$22K–$29K

Returns

0.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,236 within Hair Masks. It carries 3,708 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#1,236in Hair Masks

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

3,708per listing

Listings tracked

11

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

71 months