johnsons foot soap
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$180K$180K/yr · 201K searches
Avg price
Okay$9.50avg listing price — sweet spot $15–$100
Review moat
Bad6,438.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-31.3%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$8.73–$10.90cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, johnsons foot soap is a $180K/yr Amazon United States market (201K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
johnsons foot soap market data
- Units sold / yr
- 30K–40K
- avg 10,000–12,500/product
- Revenue / yr
- $285K–$380K
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Dr. Scholl's100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.3% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×
Top johnsons foot soap search terms
- dr scholls foot mask101K/yr
- dr scholls tired achy feet24K/yr
- dr scholls tired achy feet mask9K/yr
- tired achy feet11K/yr
- dr school foot mask8K/yr
- foot rub6K/yr
- dr scholls exfoliating foot mask3K/yr
- dr scholl foot mask5K/yr
- dr scholls foot peel3K/yr
- tired achy feet foot mask4K/yr
Top johnsons foot soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr. Scholls Tired Achy Feet Soothing & Reviving Foot Mask 3 Pair Warming Booties
Dr. Scholl's$10.904.4★4,080 rev
Dr. Scholls Dry Cracked Skin Ultra Hydrating Foot Mask 3 Pairs Moisturizing Socks: Intensely Moisturizes Repairs and Softens Rough Dry Skin with Urea & Essential Oils for Dry Cracked Feet
Dr. Scholl's$8.734.3★11,298 rev
Dr. Scholls Rough Dry Skin Ultra Exfoliating Foot Peeling Mask 3 Pairs Moisturizing Socks Gently Peels and Softens with Urea Dry Skin Callus Remover for Feet
Dr. Scholl's$8.864.3★3,937 rev
Newest
by launch dateDr. Scholls Tired Achy Feet Soothing & Reviving Foot Mask 3 Pair Warming Booties
Dr. Scholl's$10.904,080 rev
Dr. Scholls Dry Cracked Skin Ultra Hydrating Foot Mask 3 Pairs Moisturizing Socks: Intensely Moisturizes Repairs and Softens Rough Dry Skin with Urea & Essential Oils for Dry Cracked Feet
Dr. Scholl's$8.7311,298 rev
Dr. Scholls Rough Dry Skin Ultra Exfoliating Foot Peeling Mask 3 Pairs Moisturizing Socks Gently Peels and Softens with Urea Dry Skin Callus Remover for Feet
Dr. Scholl's$8.863,937 rev
Trending
90-day click momentumDr. Scholls Dry Cracked Skin Ultra Hydrating Foot Mask 3 Pairs Moisturizing Socks: Intensely Moisturizes Repairs and Softens Rough Dry Skin with Urea & Essential Oils for Dry Cracked Feet
Dr. Scholl's$8.734.3★
Dr. Scholls Tired Achy Feet Soothing & Reviving Foot Mask 3 Pair Warming Booties
Dr. Scholl's$10.904.4★
Dr. Scholls Rough Dry Skin Ultra Exfoliating Foot Peeling Mask 3 Pairs Moisturizing Socks Gently Peels and Softens with Urea Dry Skin Callus Remover for Feet
Dr. Scholl's$8.864.3★
What buyers say about johnsons foot soap
What buyers praise and complain about, mined from review topics.What buyers love
“feel so smooth”
“Works beautifully”
“Excellent quality”
“Soft and moisturizing”
“Easy to use”
“Value for money”
“It was completely comfortable the entire time”
“have a strong scent”
“The warming booties feel luxurious and comfortable”
“As advertised”
What buyers complain about
“Not user friendly”
“No adhesive”
“slow working”
“My feet hurt so much after”
“dried all the time”
“Doesnt warm feet”
“The product has a bengay smell”
“No warming”
“Garbage”
“Waste of Money”
Top return reasons
Common questions
- Is johnsons foot soap profitable to sell on Amazon United States?
- The niche generates $180K/yr across 3 tracked products. 90-day search growth is -31.3%. Flapen's verdict: Skip it (35/100).
- How competitive is the johnsons foot soap niche?
- 1 brands and 9 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in johnsons foot soap?
- Top complaints mined from reviews: Ease Of Use, Adhesion/Stickiness, Functionality-Overall. The return rate is 0.7%.
- When does demand for johnsons foot soap peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the johnsons foot soap niche?
- Listings span $8.73–$10.90; the average listing price is $9.50 (sweet spot $15–$100). The average incumbent carries 6,438 reviews — the moat a new listing must climb.