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Johnsons Foot Soap

Fail

The top 5 products take 100% of clicks, so Johnsons Foot Soap is a Fail.

Flapen Score
35
35 / 100
Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 48
Market size
$180K/yr201K searches / yr
90-day growth
-31.3%search demand this quarter
Competition
100%top-5 click share · 1 brands · 9 sellers

Flapen Score

Johnsons Foot Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Johnsons Foot Soap is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Johnsons Foot Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Johnsons Foot Soap 201K times last year and spent an estimated $180K. One brand takes every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -31.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $180K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
-31.3%
Conversion, latest week
9.4%
Market size, estimated
$180Ka year
Peak month
November2.8× the quietest month
Top search term
dr scholls foot mask101K searches a year

02 · Price

A sale here is worth $9.50.

Listings sell for $9.50 on average, from $8.73 to $10.90. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 10,000 to 12,500 of them. At $9.50 that is $95K to $119K a year per listing.

Average price
$9.50under the $15 to $100 sweet spot
Price range
$8.73–$10.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
10,000–12,500
Revenue per listing a year
$95K–$119K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Foot & Hand Care. It carries 6,438 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Foot & Hand Care
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
6,438per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Johnsons Foot Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Johnsons Foot Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Johnsons Foot Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dr scholls foot mask101K/yr
  • dr scholls tired achy feet24K/yr
  • dr scholls tired achy feet mask9K/yr
  • tired achy feet11K/yr
  • dr school foot mask8K/yr
  • foot rub6K/yr
  • dr scholls exfoliating foot mask3K/yr
  • dr scholl foot mask5K/yr
  • dr scholls foot peel3K/yr
  • tired achy feet foot mask4K/yr

Reviews and returns

What reviews say buyers love and hate about Johnsons Foot Soap

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Soft Feel”
15%of negative reviews mention “Ease Of Use”
0.7%of orders come back
“Not user friendly”
A buyer, on “Ease Of Use”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Johnsons Foot Soap questions

Answered from the same tracked data.