Johnny Slicks

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months

33K

Growth, 90 days vs prior 90

+14.5%

Conversion, latest week

8.7%

Market size, estimated

$57Ka year

Peak month

January2.1× the quietest month

Top search term

oil based pomade12K searches a year

Listings sell for $19.68 on average, from $9.28 to $26.22. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $19.68 that is $2K to $5K a year per listing.

Average price

$19.68inside the $15 to $100 sweet spot

Price range

$9.28–$26.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

1.0%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #160 within Pomades. It carries 941 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

93%

Out of stock, average day

9.3%

Average rank

#160in Pomades

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

941per listing

Listings tracked

14

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 102 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

102 months