Is johnny slicks profitable to sell on Amazon United States?

The niche generates $57K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.5%. Flapen's verdict: Skip it (48/100).

How competitive is the johnny slicks niche?

6 brands and 24 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in johnny slicks?

Top complaints mined from reviews: Smell, Hair Related, Oily/Greasy. The return rate is 1.0%.

When does demand for johnny slicks peak?

Demand peaks in Jan; the busiest month runs 2.1× the quietest.

What does it cost to enter the johnny slicks niche?

Listings span $9.28–$26.22; the average listing price is $19.68 (sweet spot $15–$100). The average incumbent carries 941 reviews — the moat a new listing must climb.

johnny slicks

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Great$19.68

avg listing price — sweet spot $15–$100

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$9.28–$26.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good941.21

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+14.5%

90-day search growth — must beat 0% to launch

Competition

Bad76%

top-5 click share — a locked-up shelf

Market size

Bad$57K

$57K/yr · 33K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, johnny slicks is a $57K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

johnny slicks market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $39K–$49K; units × avg price
Conversion rate: 8.7%
Avg BSR: #160
Page quality: 0%
Prime: 93%
Sponsored: 71%
Out of stock: 9.3%
Avg brand age: 102 months
Avg seller age: 150 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Lockhart's Authentic Grooming Co. LLC69%
Suavecito17%
Johnny Slicks6%
REUZEL5%
Lucky 132%
Old Spice2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +14.5% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.1×

Open Trend

Top johnny slicks search terms

oil based pomade12K/yr +15.0%4.5% conv.
goon grease10K/yr +12.8%8.9% conv.
oil based pomade for men5K/yr +27.7%5.0% conv.
goon grease pomade3K/yr -2.1%8.7% conv.
lockharts goon grease2K/yr +13.7%9.0% conv.

All search terms

Top johnny slicks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lockharts Goon Grease The Legendary Original Oil-Based Pomade for Men Barber-Grade Hold Brilliant Shine Handcrafted Moisture-Locking Formula with Avocado Oil and Lanolin (3.4 oz)

Lockhart's Authentic Grooming Co. LLC$21.694.2★794 rev

Suavecito Oil Based Pomade 3 oz Tin Can - Original Scent Hair Styling Long Lasting Hold Healthy High Shine For All Hair Types - Smooth Slickback To Pompadour Rockabilly Style Grease

Suavecito$11.084.5★2,764 rev

Lockharts Goon Grease - Water-Based Pomade All Day Hold High Shine Hair Pomade for Men Washable Strong Styling for Classic & Modern Looks - Citrus Cologne Scent - 3.4oz

Lockhart's Authentic Grooming Co. LLC$21.244.2★334 rev

Lockharts Unorthodox Water-Based Goon Grease - Handcrafted Water-Based Pomade for Men - Strong Hold Medium Shine - Easy Wash Out - Spicy Goon Scent (3.4oz)

Lockhart's Authentic Grooming Co. LLC$22.514.2★334 rev

REUZEL. Green Grease Pomade Medium All Day Hold Oil-Based Styling Wax Medium Shine Easy To Wash Out For All Hair Types

REUZEL$18.974.4★92 rev

Newest

by launch date

Old Spice Mens Hair Pomade Healthy & Strong with Vitamin E & Biotin Mens Hair Styling Pomade Medium Hold Matte Finish 2.22 oz

Old Spice$9.283,845 rev

5mo ago

Lockharts Authentic Water-Based Goon Grease Firm Hold High Shine Hair Pomade | AVENT(E) S SCENT Voted Best Fragrance 11 Years Running | 3.4oz

Lockhart's Authentic Grooming Co. LLC$22.36334 rev

1y ago

REUZEL. Green Grease Pomade Medium All Day Hold Oil-Based Styling Wax Medium Shine Easy To Wash Out For All Hair Types

REUZEL$18.9792 rev

1y ago

Lockharts Goon Grease The Legendary Original Oil-Based Pomade for Men Barber-Grade Hold Brilliant Shine Handcrafted Moisture-Locking Formula with Avocado Oil and Lanolin (3.4 oz)

Lockhart's Authentic Grooming Co. LLC$21.69794 rev

3y ago

Lucky 13 Tru-Hold Heavy Grease Pomade 3.4oz | Oil Based | Heavy Hold | High Shine

Lucky 13$13.2587 rev

5y ago

What buyers say about johnny slicks

What buyers praise and complain about, mined from review topics.

What buyers love

Smell29%

“Great scent”

Quality-Overall12%

“Nice hair product”

Value For Money6%

“Great value”

Hair Styling5%

“Keeps Hair In Place”

Texture/Consistency-Overall3%

“The texture is creamy”

Ease Of Use3%

“Easy to use”

Moist/Dry3%

“The application is effortless whether your hair is damp or dry”

Ease Of Application2%

“It's not bad once applied”

Ease Of Cleaning2%

“I also like how easy it is to wash off your hands”

Durability2%

“It holds all day”

What buyers complain about

Smell19%

“Smell is awful”

Hair Related8%

“it cannot be good for your hair long term unless youre using a degreaser to get it out”

Oily/Greasy6%

“Its some weird oil that produces zero hold”

Value For Money5%

“A bit more expensive”

Ease Of Application4%

“Unfortunately this product is difficult to apply”

Adhesion/Stickiness2%

“stickiness is minimal”

Moist/Dry2%

“I didn't find that the pomade was moisturizing”

Shape/Style2%

“lost its shape”

Durability2%

“the hold doesn't last very long”

Quality-Overall2%

“Very bad product”

Top return reasons

Smell18%

Advertised Vs Actual Product14%

Oily/Greasy10%

Functionality-Overall8%

Suitability Short Hair7%

Product Condition6%

Strength5%

Brightness/Shine/Glow3%