John Varvatos Vintage
FailThe top 5 brands take 100% of clicks, so John Varvatos Vintage is a Fail.
- Flapen Score
- 33 / 100Ranks 10,341 of 10,978 Beauty & Personal Care niches · −15 vs the category median of 4833
- Market size
- $32K/yr7K searches / yr
- 90-day growth
- -13.3%search demand this quarter
- Competition
- 97%top-5 click share · 1 brands · 6 sellers
Flapen Score
John Varvatos Vintage against its category
The dotted line is the Beauty & Personal Care average. Past it, John Varvatos Vintage is stronger. Inside it, weaker.
Market
The John Varvatos Vintage market on Amazon at a glance
Shoppers on Amazon United States searched for John Varvatos Vintage 7K times last year and spent an estimated $32K. One brand takes every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.
- Searches, last 12 months
- 7K
- Growth, 90 days vs prior 90
- -13.3%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $32Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- john varvatos vintage6K searches a year
02 · Price
A sale here is worth $97.00.
Listings sell for $97.00 on average, from $36.17 to $234.79. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $97.00 that is $0 to $10K a year per listing.
- Average price
- $97.00inside the $15 to $100 sweet spot
- Price range
- $36.17–$234.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
17% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #87,796 within Women's. It carries 590 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 83%
- Out of stock, average day
- 0.0%
- Average rank
- #87,796in Women's
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 590per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top John Varvatos Vintage products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Brand 1100%
Demand
John Varvatos Vintage search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.0×
Reviews and returns
What reviews say buyers love and hate about John Varvatos Vintage
We read the reviews and the return reasons for every product selling here.
“it's overpriced here”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common John Varvatos Vintage questions
Answered from the same tracked data.









