Is john varvatos vintage profitable to sell on Amazon United States?

The niche generates $32K/yr across 6 tracked products. 90-day search growth is -13.3%. Flapen's verdict: Skip it (33/100).

How competitive is the john varvatos vintage niche?

1 brands and 6 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in john varvatos vintage?

Top complaints mined from reviews: Value For Money. The return rate is 0.2%.

When does demand for john varvatos vintage peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 4.0× the quietest.

What does it cost to enter the john varvatos vintage niche?

Listings span $36.17–$234.79; the average listing price is $97.00 (sweet spot $15–$100). The average incumbent carries 590 reviews — the moat a new listing must climb.

john varvatos vintage

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great$97.00

avg listing price — sweet spot $15–$100

Review moat

Good589.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$36.17–$234.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-13.3%

90-day search growth — must beat 0% to launch

Market size

Bad$32K

$32K/yr · 7K searches

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, john varvatos vintage is a $32K/yr Amazon United States market (7K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 33/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

john varvatos vintage market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $24K–$49K; units × avg price
Conversion rate: 4.9%
Avg BSR: #87,796
Page quality: 0%
Prime: 83%
Sponsored: 17%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 197 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

John Varvatos100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.3% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.0×

Open Trend

Top john varvatos vintage products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

John Varvatos Mens Cologne Vintage Eau de Toilette EDT Spray Aromatic Chypre Scent with Notes of Quince Paste Patchouli & Tobacco Leaf 4.2 fl oz

John Varvatos$100.294.6★1,660 rev

John Varvatos Bodhi Polo Black XL

John Varvatos$36.173.8★13 rev

John Varvatos 3 Piece Cologne Coffret Gift Set for Men 0.5 fl. oz

John Varvatos$47.414.4★165 rev

John Varvatos CARLOS PEACOAT VINTAGE INSPIRED METAL SHANK BUTT BLACK 54

John Varvatos$234.795.0★1 rev

John Varvatos Mens Cologne Vintage Eau de Toilette EDT Spray Aromatic Chypre Scent with Notes of Quince Paste Patchouli & Tobacco Leaf 2.5 fl oz

John Varvatos$94.014.6★1,660 rev

Newest

by launch date

John Varvatos Bodhi Polo Black XL

John Varvatos$36.1713 rev

2y ago

John Varvatos CARLOS PEACOAT VINTAGE INSPIRED METAL SHANK BUTT BLACK 54

John Varvatos$234.791 rev

3y ago

John Varvatos 3 Piece Cologne Coffret Gift Set for Men 0.5 fl. oz

John Varvatos$47.41165 rev

3y ago

Multi Peace Hand Tee

John Varvatos$69.3438 rev

7y ago

John Varvatos Mens Cologne Vintage Eau de Toilette EDT Spray Aromatic Chypre Scent with Notes of Quince Paste Patchouli & Tobacco Leaf 2.5 fl oz

John Varvatos$94.011,660 rev

17y ago

What buyers say about john varvatos vintage

What buyers praise and complain about, mined from review topics.

What buyers love

Smell64%

“This is an amazing smelling cologne”

Color17%

“Blue is my favorite”

Quality-Overall8%

“Great product”

Durability6%

“For a John Varvatos it lasts for a good amount of time”

What buyers complain about

Value For Money33%

“it's overpriced here”

Top return reasons

Size-Overall23%

Color18%

Material Quality14%

Chest Fit9%

Shoulder Fit9%

Knot/Thread Quality9%

Sleeve Fit9%

Advertised Vs Actual Product5%

Weight Light5%

Common questions

Is john varvatos vintage profitable to sell on Amazon United States?: The niche generates $32K/yr across 6 tracked products. 90-day search growth is -13.3%. Flapen's verdict: Skip it (33/100).
How competitive is the john varvatos vintage niche?: 1 brands and 6 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in john varvatos vintage?: Top complaints mined from reviews: Value For Money. The return rate is 0.2%.
When does demand for john varvatos vintage peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 4.0× the quietest.
What does it cost to enter the john varvatos vintage niche?: Listings span $36.17–$234.79; the average listing price is $97.00 (sweet spot $15–$100). The average incumbent carries 590 reviews — the moat a new listing must climb.