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John Varvatos Vintage

Fail

The top 5 brands take 100% of clicks, so John Varvatos Vintage is a Fail.

Flapen Score
33
33 / 100
Ranks 10,341 of 10,978 Beauty & Personal Care niches · −15 vs the category median of 48
Market size
$32K/yr7K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
97%top-5 click share · 1 brands · 6 sellers

Flapen Score

John Varvatos Vintage against its category

The dotted line is the Beauty & Personal Care average. Past it, John Varvatos Vintage is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The John Varvatos Vintage market on Amazon at a glance

Shoppers on Amazon United States searched for John Varvatos Vintage 7K times last year and spent an estimated $32K. One brand takes every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
4.9%
Market size, estimated
$32Ka year
Peak month
December4.0× the quietest month
Top search term
john varvatos vintage6K searches a year

02 · Price

A sale here is worth $97.00.

Listings sell for $97.00 on average, from $36.17 to $234.79. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $97.00 that is $0 to $10K a year per listing.

Average price
$97.00inside the $15 to $100 sweet spot
Price range
$36.17–$234.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #87,796 within Women's. It carries 590 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#87,796in Women's
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
590per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top John Varvatos Vintage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

John Varvatos Vintage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Prime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.0×

Reviews and returns

What reviews say buyers love and hate about John Varvatos Vintage

We read the reviews and the return reasons for every product selling here.

64%of positive reviews mention “Smell”
33%of negative reviews mention “Value For Money”
0.2%of orders come back
“it's overpriced here”
A buyer, on “Value For Money”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common John Varvatos Vintage questions

Answered from the same tracked data.