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51

jo malone nectarine blossom & honey

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 20Growth 54Conversion 77Competition 13Returns 100Price range 66Avg price 88Brand share 0Review moat 89Quality gap 79

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great213.88

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$63.43

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Price range

Good$28.17–$136.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+26.7%

90-day search growth — must beat 0% to launch

Market size

Bad$80K

$80K/yr · 17K searches

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, jo malone nectarine blossom & honey is a $80K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

jo malone nectarine blossom & honey market data

Units sold / yr
1K–1K
avg 100–250/product
Revenue / yr
$63K–$79K
units × avg price
Conversion rate
7.4%
Avg BSR
#419
Page quality
0%
Prime
63%
Sponsored
50%
Out of stock
0.0%
Avg brand age
59 months
Avg seller age
164 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

45

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Jo Malone83%
  • Dossier12%
  • HOUSE OF TWIST5%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 76 weeks — +26.7% search growth over the last 90 days.
600400Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.0×

Top jo malone nectarine blossom & honey products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$8K20%$16K30%$24K40%$32K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

What buyers say about jo malone nectarine blossom & honey

What buyers praise and complain about, mined from review topics.

What buyers love

Smell65%

“It a beautiful fragrance”

Size-Overall11%

“Perfect travel size”

Value For Money6%

“Great value for my money”

Advertised Vs Actual Product4%

“Product as advertised”

Color1%

“Very pretty”

Cleansing1%

“clean in my opinion so projection wont be that great after 2 hours”

Soft Feel1%

“the profile is genuinely soft”

What buyers complain about

Smell58%

“Does not smells as described”

Value For Money11%

“I discarded the box as this was very expensive”

Defective Material/Parts6%

“The nozzle on the perfume bottle is defective”

Weight Heavy3%

“It starts a pic alcohol heavy at first”

Durability3%

“It does not last as long as the original”

Leak-Proof3%

“Came leaking and the remainder stunk so bad, the smell gave granny”

Dilute/Watery2%

“it's almost like it's been watered down”

Advertised Vs Actual Product2%

“Not the same”

Common questions

Is jo malone nectarine blossom & honey profitable to sell on Amazon United States?
The niche generates $80K/yr across 8 tracked products. 90-day search growth is +26.7%. Flapen's verdict: Worth a look (51/100).
How competitive is the jo malone nectarine blossom & honey niche?
3 brands and 45 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in jo malone nectarine blossom & honey?
Top complaints mined from reviews: Smell, Value For Money, Defective Material/Parts. The return rate is 0.0%.
When does demand for jo malone nectarine blossom & honey peak?
Demand peaks in Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the jo malone nectarine blossom & honey niche?
Listings span $28.17–$136.86; the average listing price is $63.43 (sweet spot $15–$100). The average incumbent carries 214 reviews — the moat a new listing must climb.