Jo Malone Lime Basil & Mandarin
FailThe top 5 brands take 100% of clicks, so Jo Malone Lime Basil & Mandarin is a Fail.
- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $19K/yr11K searches / yr
- 90-day growth
- +9.1%search demand this quarter
- Competition
- 72%top-5 click share · 4 brands · 62 sellers
Flapen Score
Jo Malone Lime Basil & Mandarin against its category
The dotted line is the Beauty & Personal Care average. Past it, Jo Malone Lime Basil & Mandarin is stronger. Inside it, weaker.
Market
The Jo Malone Lime Basil & Mandarin market on Amazon at a glance
Shoppers on Amazon United States searched for Jo Malone Lime Basil & Mandarin 11K times last year and spent an estimated $19K. All 4 brands take every click. Demand peaks in Jul–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.
- Searches, last 12 months
- 11K
- Growth, 90 days vs prior 90
- +9.1%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $19Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- jo malone lime basil & mandarin9K searches a year
02 · Price
A sale here is worth $59.98.
Listings sell for $59.98 on average, from $16.61 to $125.64. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $59.98 that is $0 to $6K a year per listing.
- Average price
- $59.98inside the $15 to $100 sweet spot
- Price range
- $16.61–$125.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
41% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #659 within Women's. It carries 286 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 71%
- Out of stock, average day
- 0.0%
- Average rank
- #659in Women's
- Average rating
- 4.17 starsAmazon United States average 4.42 stars
- Average reviews
- 286per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Jo Malone Lime Basil & Mandarin products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
62
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Brand 192%
- Brand 25%
- Brand 32%
- Brand 41%
- Open — no brand owns it (0%)
Demand
Jo Malone Lime Basil & Mandarin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Dec · busiest ÷ quietest = 2.0×
Reviews and returns
What reviews say buyers love and hate about Jo Malone Lime Basil & Mandarin
We read the reviews and the return reasons for every product selling here.
“Not as strong a fragrance as I would like”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jo Malone Lime Basil & Mandarin questions
Answered from the same tracked data.









