Is jo malone lime basil & mandarin profitable to sell on Amazon United States?

The niche generates $19K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.1%. Flapen's verdict: Skip it (44/100).

How competitive is the jo malone lime basil & mandarin niche?

4 brands and 62 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in jo malone lime basil & mandarin?

Top complaints mined from reviews: Smell, Quality-Overall, Flammable. The return rate is 0.8%.

When does demand for jo malone lime basil & mandarin peak?

Demand peaks in Jul–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the jo malone lime basil & mandarin niche?

Listings span $16.61–$125.64; the average listing price is $59.98 (sweet spot $15–$100). The average incumbent carries 286 reviews — the moat a new listing must climb.

jo malone lime basil & mandarin

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$59.98

avg listing price — sweet spot $15–$100

Review moat

Great285.76

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$16.61–$125.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+9.1%

90-day search growth — must beat 0% to launch

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Competition

Bad72%

top-5 click share — a locked-up shelf

Market size

Bad$19K

$19K/yr · 11K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, jo malone lime basil & mandarin is a $19K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 44/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

jo malone lime basil & mandarin market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $30K–$45K; units × avg price
Conversion rate: 2.8%
Avg BSR: #659
Page quality: 0%
Prime: 71%
Sponsored: 41%
Out of stock: 0.0%
Avg brand age: 61 months
Avg seller age: 166 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Jo Malone92%
CULTURE & NATURE5%
T&H2%
CA Perfume1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.1% search growth over the last 90 days.

Peak months: Jul, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top jo malone lime basil & mandarin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jo Malone Lime Basil & Mandarin Cologne Spray for Women 1 Ounce

Jo Malone$67.854.4★348 rev

Jo Malone Lime Basil Mandarin for Unisex Cologne Spray 3.4 Ounce (Pack May Vary)

Jo Malone$107.934.5★1,408 rev

Jo Malone Lime Basil and Mandarin Cologne 9ml

Jo Malone$28.914.1★266 rev

Jo Malone Lime Basil & Mandarin Cologne Spray clear 3.4 Ounce

Jo Malone$125.644.4★466 rev

Jo Malone Lime Basil & Mandarin Cologne Sample Spray Vial 0.05oz/1.5ml

Jo Malone$16.613.6★53 rev

Newest

by launch date

CULTURE & NATURE Natural Soy Wax Candle 7oz Lime Basil & Mandarin Scented

CULTURE & NATURE$21.0112 rev

11mo ago

CA Perfume Impression of Lime Basil & Mandarin For Women & Men Fragrance Eau de Parfum Spray Bottle 1.7 Fl Oz/50ml-X1

CA Perfume$26.4411 rev

1y ago

CULTURE & NATURE Reed Diffuser Set 4oz (120ml) Lime Basil & Mandarin Scented Diffuser with Sticks Home Fragrance Reed Diffuser for Bathroom Shelf Decor

CULTURE & NATURE$19.1168 rev

1y ago

CULTURE & NATURE Reed Diffuser Set 6.7oz (200ml) Lime Basil Mandarin Scented Diffuser with Sticks Home Fragrance Reed Diffuser for Bathroom Shelf Decor

CULTURE & NATURE$28.7068 rev

2y ago

Jo Malone Lime Basil & Mandarin Cologne Sample Spray Vial 0.05oz/1.5ml

Jo Malone$16.6153 rev

2y ago

What buyers say about jo malone lime basil & mandarin

What buyers praise and complain about, mined from review topics.

What buyers love

Smell82%

“Unique fragrance”

Value For Money4%

“while it is pricey it is well worth it”

Advertised Vs Actual Product3%

“Item exactly as described”

Size-Overall3%

“Great size”

Quality-Overall2%

“Excellent product”

Moist/Dry1%

“It is VERY clean and refreshing”

Cleansing1%

“They make you feel clean, as if you just stepped out of a fresh and invigorating shower”

What buyers complain about

Smell55%

“Not as strong a fragrance as I would like”

Quality-Overall11%

“Not a good substitute for the luxury brands”

Flammable6%

“the wicks stopped burning”

Ease Of Application6%

“not worth the cost for one application”

Value For Money4%

“Definitely NOT worth the price”

Durability3%

“goes down quick doesn't last long”

Ingredients-Overall3%

“been told at the Jo Malone counter in Nordstroms that due to no chemicals in their product they don't last very long even when applied- you must carry a purse size to refresh often”

Advertised Vs Actual Product3%

“I was suspicious to start with considering the copy-pasted ad copy on the product page”

Size-Overall2%

“tiny”

Alcohol Content2%

“A lot of alcohol and scent evaporates”

Top return reasons

Smell67%

Advertised Vs Actual Product14%

Diffuse Mechanism9%

Quality-Overall3%

Product Condition2%

Functionality-Overall2%