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Jmac Botanicals Organic Castor Oil

Fail

Shoppers spend an estimated $52K a year here, so Jmac Botanicals Organic Castor Oil is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$52K/yr64K searches / yr
90-day growth
+18.9%search demand this quarter
Competition
79%top-5 click share · 8 brands · 15 sellers

Flapen Score

Jmac Botanicals Organic Castor Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Jmac Botanicals Organic Castor Oil is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jmac Botanicals Organic Castor Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Jmac Botanicals Organic Castor Oil 64K times last year and spent an estimated $52K. The top 5 brands take 92% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+18.9%
Conversion, latest week
5.2%
Market size, estimated
$52Ka year
Peak month
May1.4× the quietest month
Top search term
hempz body oil21K searches a year

02 · Price

A sale here is worth $15.58.

Listings sell for $15.58 on average, from $8.56 to $50.65. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $15.58 that is $2K to $4K a year per listing.

Average price
$15.58inside the $15 to $100 sweet spot
Price range
$8.56–$50.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #2,346 within Bath & Bathing Accessories. It carries 2,021 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#2,346in Bath & Bathing Accessories
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
2,021per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Jmac Botanicals Organic Castor Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

15

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

5%

  • Brand 166%
  • Brand 213%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

Jmac Botanicals Organic Castor Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Jmac Botanicals Organic Castor Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hempz body oil21K/yr
  • pineapple body oil17K/yr
  • pineapple oil10K/yr
  • pineapple oil for skin7K/yr
  • hempz oil5K/yr
  • hemp body oil5K/yr

Reviews and returns

What reviews say buyers love and hate about Jmac Botanicals Organic Castor Oil

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Smell”
48%of negative reviews mention “Smell”
0.8%of orders come back
“this one smelled rancid”
A buyer, on “Smell”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Jmac Botanicals Organic Castor Oil questions

Answered from the same tracked data.