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Jet Set

Fail

Demand is soft, at -14.2% this quarter, so Jet Set is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$89K/yr130K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
61%top-5 click share · 9 brands · 17 sellers

Flapen Score

Jet Set against its category

The dotted line is the Beauty & Personal Care average. Past it, Jet Set is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jet Set market on Amazon at a glance

Shoppers on Amazon United States searched for Jet Set 130K times last year and spent an estimated $89K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
2.4%
Market size, estimated
$89Ka year
Peak month
December13.3× the quietest month
Top search term
23rd birthday gifts for women13K searches a year

02 · Price

A sale here is worth $28.95.

Listings sell for $28.95 on average, from $6.16 to $73.73. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $28.95 that is $7K to $14K a year per listing.

Average price
$28.95inside the $15 to $100 sweet spot
Price range
$6.16–$73.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.0% of listings are out of stock. The average listing ranks #21,853 within Sets & Kits. It carries 7,841 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
26.0%
Average rank
#21,853in Sets & Kits
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
7,841per listing
Listings tracked
20

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
30 months

Products

Top Jet Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$18K$27K$35K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

17

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

6%

  • Sol de Janeiro71%
  • LOXUAKAM7%
  • HAPPYPOP5%
  • EverFoams5%
  • Awfrky4%
  • Summer Fridays2%
  • Open — no brand owns it (3 brands, 6%)

Demand

Jet Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 13.3×

Search terms

Top Jet Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 23rd birthday gifts for women13K/yr
  • jet set15K/yr
  • sol de janeiro 62 set19K/yr
  • 23 birthday gifts for women7K/yr
  • birthday gifts for 23 year old female7K/yr
  • sol de janeiro 62 gift set6K/yr
  • bum bum set4K/yr
  • sol de janeiro bum bum jet set5K/yr
  • bum bum cream set4K/yr
  • bum bum cream gift set3K/yr

Reviews and returns

What reviews say buyers love and hate about Jet Set

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Smell”
20%of negative reviews mention “Size-Overall”
0.5%of orders come back
“Ridiculously small”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Jet Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data