Is jet set profitable to sell on Amazon United States?

The niche generates $89K/yr across 20 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Skip it (39/100).

How competitive is the jet set niche?

9 brands and 17 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in jet set?

Top complaints mined from reviews: Size-Overall, Smell, Value For Money. The return rate is 0.5%.

When does demand for jet set peak?

Demand peaks in Jan–Dec; the busiest month runs 13.3× the quietest.

What does it cost to enter the jet set niche?

Listings span $6.16–$73.73; the average listing price is $28.95 (sweet spot $15–$100). The average incumbent carries 7,841 reviews — the moat a new listing must climb.

jet set

Skip it

Soft demand (-14.2% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$28.95

avg listing price — sweet spot $15–$100

Price range

Great$6.16–$73.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,840.9

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$89K

$89K/yr · 130K searches

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-14.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, jet set is a $89K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 39/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

jet set market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $145K–$174K; units × avg price
Conversion rate: 2.4%
Avg BSR: #21,853
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 26.0%
Avg brand age: 30 months
Avg seller age: 136 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

Sol de Janeiro71%
LOXUAKAM7%
HAPPYPOP5%
EverFoams5%
Awfrky4%
Summer Fridays2%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.2% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 13.3×

Open Trend

Top jet set search terms

23rd birthday gifts for women13K/yr -14.6%0.5% conv.
jet set15K/yr -8.8%2.3% conv.
sol de janeiro 62 set19K/yr -15.0%2.4% conv.
23 birthday gifts for women7K/yr +8.8%0.3% conv.
birthday gifts for 23 year old female7K/yr -10.6%0.6% conv.
sol de janeiro 62 gift set6K/yr -1.4%4.2% conv.
bum bum set4K/yr +0.9%3.4% conv.
sol de janeiro bum bum jet set5K/yr +27.3%9.2% conv.
bum bum cream set4K/yr +3.9%2.8% conv.
bum bum cream gift set3K/yr -4.3%7.3% conv.

All search terms

Top jet set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sol de Janeiro Bum Bum Jet Set

Sol de Janeiro$30.124.7★19,389 rev

SOL DE JANEIRO Delicia Drench Jet Set

Sol de Janeiro$30.384.7★19,389 rev

Sol de Janeiro Gift Set - Rio Body Retreat | Brazilian Bum Bum Cream 5 fl oz. Brazilian Play Body Wash 3 fl oz. Cheirosa 62 Perfume Mist 3 fl oz.

Sol de Janeiro$60.564.5★50 rev

LOXUAKAM Number 23 Necklace for Women Charm Pendant Necklaces Dainty Birth Month Stainless Steel Necklace Personalized Jewelry Birthday Gift for Her

LOXUAKAM$13.034.3★718 rev

Sol de Janeiro Bom Dia Bright Jet Set

Sol de Janeiro$30.244.7★19,389 rev

Newest

by launch date

Sol de Janeiro Vanilla Lotion & Body Mist Bundle - Body Badalada Lotion & Cheirosa 62 Perfume Mist

Sol de Janeiro$57.8440 rev

4mo ago

Sol de Janeiro Travel Essentials Bundle | Cheirosa 62 Perfume Mist Rio Deo Brazilian Bum Bum Cream and Brazilian Play Body Wash | TSA Friendly Sizes | Amazon Excusive

Sol de Janeiro$73.7334 rev

5mo ago

Sol de Janeiro Gift Set - Rio Body Retreat | Brazilian Bum Bum Cream 5 fl oz. Brazilian Play Body Wash 3 fl oz. Cheirosa 62 Perfume Mist 3 fl oz.

Sol de Janeiro$60.5650 rev

6mo ago

Sol de Janeiro Body Boldly Body Cream Discovery Set | Trial Size Beauty Minis | Gift Set | Set of 4 - 25mL | Amazon Exclusive

Sol de Janeiro$38.62259 rev

7mo ago

Sol de Janeiro Mini Body Cream Trial Set - Travel Size Set - Beauty Minis - Brazilian Bum Bum Cream & Bom Dia Bright Cream - 2 Piece Set 25 mL - $24 Value

Sol de Janeiro$18.58575 rev

10mo ago

What buyers say about jet set

What buyers praise and complain about, mined from review topics.

What buyers love

Smell30%

“Intoxicating fragrance”

Gifting Purpose18%

“Beautiful Gift”

Comfort-Overall10%

“Amazingly comfortable”

Size-Overall7%

“True to fit”

Quality-Overall6%

“Excellent product”

Value For Money4%

“Great value”

Moist/Dry3%

“Great Moisturizer”

Soft Feel3%

“Comfortable and soft”

Advertised Vs Actual Product1%

“As advertised”

Suitability Dry Skin1%

“It work well when my skin is dry which is a benefit to me”

What buyers complain about

Size-Overall20%

“Ridiculously small”

Smell13%

“Not for people who are sensitive to fragrance”

Value For Money9%

“Expensive”

Durability4%

“Falling apart after a month”

Comfort-Overall3%

“my feet felt worse than being barefoot”

Quality-Overall3%

“Minor quality control issue”

Advertised Vs Actual Product2%

“Looks can be deceiving”

Cushion1%

“Not very much cushion”

Arch Support1%

“No arch support”

Ease Of Use1%

“it was difficult to do”

Top return reasons

Size-Overall35%

Feet Fit23%

Width11%

Length5%

Comfort-Overall4%

Advertised Vs Actual Product3%

Value For Money3%

Smell2%

Quality-Overall2%

Hard Feel1%

Common questions

Is jet set profitable to sell on Amazon United States?: The niche generates $89K/yr across 20 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Skip it (39/100).
How competitive is the jet set niche?: 9 brands and 17 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in jet set?: Top complaints mined from reviews: Size-Overall, Smell, Value For Money. The return rate is 0.5%.
When does demand for jet set peak?: Demand peaks in Jan–Dec; the busiest month runs 13.3× the quietest.
What does it cost to enter the jet set niche?: Listings span $6.16–$73.73; the average listing price is $28.95 (sweet spot $15–$100). The average incumbent carries 7,841 reviews — the moat a new listing must climb.