Jergens Soap

Shoppers searched for this 950K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

950K

Growth, 90 days vs prior 90

+10.4%

Conversion, latest week

17.9%

Market size, estimated

$1.4Ma year

Top search term

ivory soap bar354K searches a year

Listings sell for $8.10 on average, from $4.28 to $12.44. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 12,500 to 15,000 of them. At $8.10 that is $101K to $122K a year per listing.

Average price

$8.10under the $15 to $100 sweet spot

Price range

$4.28–$12.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

12,500–15,000

Revenue per listing a year

$101K–$122K

Returns

0.1%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #68 within Cleansers. It carries 13,148 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

88%

Out of stock, average day

0.0%

Average rank

#68in Cleansers

Average rating

4.75 starsAmazon United States average 4.42 stars

Average reviews

13,148per listing

Listings tracked

8

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

59 months