jergens soap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 950K searches
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Avg price
Bad$8.10avg listing price — sweet spot $15–$100
Review moat
Bad13,148.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$4.28–$12.44cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, jergens soap is a $1.4M/yr Amazon United States market (950K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
jergens soap market data
- Units sold / yr
- 150K–200K
- avg 12,500–15,000/product
- Revenue / yr
- $1.2M–$1.6M
- units × avg price
- Conversion rate
- 17.9%
- Avg BSR
- #68
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 63%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
61
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Ivory84%
- Dove9%
- IVORY4%
- Generic3%
Demand
Weekly Amazon search volume, last 20 weeks — +10.4% search growth over the last 90 days.Top jergens soap search terms
- ivory soap bar354K/yr
- ivory soap216K/yr
- ivory84K/yr
- ivory bar soap55K/yr
- carotone soap40K/yr
- dove original beauty bar soap19K/yr
- ivory soap bars original 10 pack29K/yr
- dove original bar soap38K/yr
- dove bar soap original21K/yr
- dove white bar soap15K/yr
Top jergens soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ivory Gentle Bar Soap Designed for Whole Family 99.44% Pure Formula Plant-Based Cleanser Made Without Heavy Perfumes Parabens & Phthalates for All Skin Types Original Scent 3.17 oz (12 Count)
Ivory$8.304.8★18,363 rev
Ivory Gentle Bar Soap Designed for Whole Family 99.44% Pure Formula Plant-Based Cleanser Made Without Heavy Perfumes Parabens & Phthalates for All Skin Types Original Scent 3.17 oz (10 Count)
Ivory$6.774.8★18,363 rev
Ivory Gentle Bath Bar Soap Designed for Whole Family 99.44% Pure Formula with Plant-Based Cleansers Made Without Heavy Perfumes Parabens or Phthalates Original Scent 4.0 oz (4 Count)
Ivory$4.284.8★18,363 rev
Dove Beauty Bar Soap Original 8 Count for Soft Smooth Skin with 1/4 Moisturizing Cream 3.75 oz
Dove$11.884.9★11,630 rev
Ivory Sensitive Bar Soap Designed for Whole Family Fragrance Free 99.44% Pure Formula Plant-Based Cleanser Made Without Heavy Perfume Parabens Phthalates For All Skin Types 3.17 oz (12 Count)
Ivory$7.954.7★588 rev
Newest
by launch dateIvory Gentle Bar Soap Designed for Whole Family 99.44% Pure Formula Plant-Based Cleanser Made Without Heavy Perfumes Parabens & Phthalates for All Skin Types Original Scent 3.17 oz (12 Count)
Ivory$8.3018,363 rev
Ivory Sensitive Bar Soap Designed for Whole Family Fragrance Free 99.44% Pure Formula Plant-Based Cleanser Made Without Heavy Perfume Parabens Phthalates For All Skin Types 3.17 oz (12 Count)
Ivory$7.95588 rev
Ivory Gentle Bar Soap Designed for Whole Family 99.44% Pure Formula Plant-Based Cleanser Made Without Heavy Perfumes Parabens & Phthalates for All Skin Types Original Scent 3.17 oz (10 Count)
Ivory$6.7718,363 rev
Natural Glow Soap 6.7oz (190g) Moisturizing with Carrot Extract (Pack of 1)
Generic$12.4460 rev
Ivory Body Wash Designed for the Whole Family Gentle Formula Free of Dyes Heavy Perfumes Parabens Phthalates & Silicones for Sensitive Skin Designed for Skins pH Original Scent 35 oz
IVORY$6.4119,457 rev
Trending
90-day click momentumIvory Gentle Bar Soap Designed for Whole Family 99.44% Pure Formula Plant-Based Cleanser Made Without Heavy Perfumes Parabens & Phthalates for All Skin Types Original Scent 3.17 oz (10 Count)
Ivory$6.774.8★
Ivory Gentle Bar Soap Designed for Whole Family 99.44% Pure Formula Plant-Based Cleanser Made Without Heavy Perfumes Parabens & Phthalates for All Skin Types Original Scent 3.17 oz (12 Count)
Ivory$8.304.8★
Natural Glow Soap 6.7oz (190g) Moisturizing with Carrot Extract (Pack of 1)
Generic$12.444.4★
Ivory Sensitive Bar Soap Designed for Whole Family Fragrance Free 99.44% Pure Formula Plant-Based Cleanser Made Without Heavy Perfume Parabens Phthalates For All Skin Types 3.17 oz (12 Count)
Ivory$7.954.7★
Ivory Gentle Bath Bar Soap Designed for Whole Family 99.44% Pure Formula with Plant-Based Cleansers Made Without Heavy Perfumes Parabens or Phthalates Original Scent 4.0 oz (4 Count)
Ivory$4.284.8★
What buyers say about jergens soap
What buyers praise and complain about, mined from review topics.What buyers love
“light scent”
“Good deal”
“Excellent product”
“Nice and clean”
“my skin is soft”
“Great Lather”
“Great for sensitive skin”
“My Skin is Hydrated and Soft”
“Great for very dry skin”
“used it for decades”
What buyers complain about
“this does not smell like the original ones you can buy in the stores”
“Allergic response”
“it doesn't moisturize very well”
“The bars keep getting smaller and smaller,”
“it just doesnt seem to clean very well”
“Too expensive”
“Has so many bad ingredients for skin”
“THEY CHANGED FORMULA”
“The picture shows only two items”
“I have very sensitive dry skin so”
Top return reasons
Common questions
- Is jergens soap profitable to sell on Amazon United States?
- The niche generates $1.4M/yr across 8 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +10.4%. Flapen's verdict: Skip it (43/100).
- How competitive is the jergens soap niche?
- 4 brands and 61 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in jergens soap?
- Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.1%.
- What does it cost to enter the jergens soap niche?
- Listings span $4.28–$12.44; the average listing price is $8.10 (sweet spot $15–$100). The average incumbent carries 13,148 reviews — the moat a new listing must climb.