Is jergens face tanner medium to dark profitable to sell on Amazon United States?

The niche generates $24K/yr across 5 tracked products. 90-day search growth is +79.0%. Flapen's verdict: Skip it (42/100).

How competitive is the jergens face tanner medium to dark niche?

1 brands and 22 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in jergens face tanner medium to dark?

Top complaints mined from reviews: Color, Smell, Functionality-Overall. The return rate is 0.5%.

When does demand for jergens face tanner medium to dark peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.0× the quietest.

What does it cost to enter the jergens face tanner medium to dark niche?

Listings span $9.48–$18.85; the average listing price is $12.34 (sweet spot $15–$100). The average incumbent carries 8,256 reviews — the moat a new listing must climb.

jergens face tanner medium to dark

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible19.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Growth

Great+79.0%

90-day search growth — must beat 0% to launch

Avg price

Good$12.34

avg listing price — sweet spot $15–$100

Price range

Okay$9.48–$18.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,255.6

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$24K

$24K/yr · 10K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, jergens face tanner medium to dark is a $24K/yr Amazon United States market (10K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 42/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

jergens face tanner medium to dark market data

Units sold / yr: 3K–3K; avg 500–750/product
Revenue / yr: $31K–$37K; units × avg price
Conversion rate: 19.6%
Avg BSR: #181
Page quality: 0%
Prime: 100%
Sponsored: 40%
Out of stock: 0.0%
Avg brand age: 62 months
Avg seller age: 140 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Jergens100%

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +79.0% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.0×

Open Trend

Top jergens face tanner medium to dark search terms

jergens natural glow medium to deep face8K/yr +85.9%18.6% conv.
jergens natural glow face medium to deep2K/yr +43.6%26.2% conv.
jergens face tanner medium to dark635/yr +91.1%27.5% conv.

All search terms

Top jergens face tanner medium to dark products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jergens Natural Glow Self Tanner Face Moisturizer with SPF 20 Facial Sunscreen Medium to Deep Skin Tone Sunless Tanning Oil Free Broad Spectrum Protection UVA and UVB 2 oz (Packaging May Vary)

Jergens$10.534.5★8,530 rev

Jergens Natural Glow Face Self Tanner Lotion with SPF 20 Sunless Tanning Medium to Deep Skin Tone Moisturizer Daily Facial Sunscreen Oil Free Broad Spectrum UVA/UVB Protection 2 Oz Pack of 2

Jergens$18.854.7★557 rev

Jergens Natural Gradual Glow Bundle Pack: Daily Moisturizer +Firming 7.5fl oz and SPF20 Face Moisturizer 2fl oz Medium to Tan

Jergens$12.404.6★803 rev

Jergens Natural Glow + Firming Daily Moisturizer Medium to Tan Skin Tones 7.5oz

Jergens$9.484.6★17,090 rev

Jergens Natural Glow Daily Facial Moisturizer Fair to Med 2 fl oz (59 ml)

Jergens$10.434.4★14,298 rev

Newest

by launch date

Jergens Natural Gradual Glow Bundle Pack: Daily Moisturizer +Firming 7.5fl oz and SPF20 Face Moisturizer 2fl oz Medium to Tan

Jergens$12.40803 rev

3y ago

Jergens Natural Glow Face Self Tanner Lotion with SPF 20 Sunless Tanning Medium to Deep Skin Tone Moisturizer Daily Facial Sunscreen Oil Free Broad Spectrum UVA/UVB Protection 2 Oz Pack of 2

Jergens$18.85557 rev

5y ago

Jergens Natural Glow Daily Facial Moisturizer Fair to Med 2 fl oz (59 ml)

Jergens$10.4314,298 rev

17y ago

Jergens Natural Glow Self Tanner Face Moisturizer with SPF 20 Facial Sunscreen Medium to Deep Skin Tone Sunless Tanning Oil Free Broad Spectrum Protection UVA and UVB 2 oz (Packaging May Vary)

Jergens$10.538,530 rev

17y ago

Jergens Natural Glow + Firming Daily Moisturizer Medium to Tan Skin Tones 7.5oz

Jergens$9.4817,090 rev

19y ago

What buyers say about jergens face tanner medium to dark

What buyers praise and complain about, mined from review topics.

What buyers love

Color15%

“Looking natural”

Moist/Dry11%

“my skin is moisturized”

Brightness/Shine/Glow9%

“Gives a nice glow”

Suitability Combination Skin9%

“Keep your complexion looking great”

Smell7%

“Smells nice, works as a sunscreen”

Quality-Overall6%

“Excellent product”

Value For Money5%

“super affordable”

Ease Of Application4%

“great feel and easy application”

Efficiency4%

“it works extremely well”

Ease Of Use3%

“Very easy to use”

What buyers complain about

Color17%

“I should have gone a shade darker”

Smell15%

“Does not smell good”

Functionality-Overall8%

“Doesn't work”

Allergies8%

“after a few hours I had a rash”

Skin Health5%

“I typically do not have sensitive skin and for whatever reason it caused my skin to peel and burn”

Value For Money4%

“way too expensive”

Quality-Overall2%

“Not the best”

Coverage2%

“The coverage is not streaky as long as you put it on damp skin”

Animal Testing/Cruelty Free2%

“Not Cruelty-free”

Leak-Proof2%

“IT LEAKED”

Top return reasons

Color31%

Smell13%

Leak-Proof10%

Advertised Vs Actual Product8%

Functionality-Overall7%

Product Condition5%

Moist/Dry5%

Defective Material/Parts3%

Value For Money3%

Color Fading/Discoloration2%

Common questions

Is jergens face tanner medium to dark profitable to sell on Amazon United States?: The niche generates $24K/yr across 5 tracked products. 90-day search growth is +79.0%. Flapen's verdict: Skip it (42/100).
How competitive is the jergens face tanner medium to dark niche?: 1 brands and 22 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in jergens face tanner medium to dark?: Top complaints mined from reviews: Color, Smell, Functionality-Overall. The return rate is 0.5%.
When does demand for jergens face tanner medium to dark peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.0× the quietest.
What does it cost to enter the jergens face tanner medium to dark niche?: Listings span $9.48–$18.85; the average listing price is $12.34 (sweet spot $15–$100). The average incumbent carries 8,256 reviews — the moat a new listing must climb.