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Jelly Mask

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -13.1% this quarter, so Jelly Mask is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$203K/yr327K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
46%top-5 click share · 18 brands · 25 sellers

Flapen Score

Jelly Mask against its category

The dotted line is the Beauty & Personal Care average. Past it, Jelly Mask is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jelly Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Jelly Mask 327K times last year and spent an estimated $203K. The top 5 brands take 74% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 327K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $203K a year.

Searches, last 12 months
327K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
2.8%
Market size, estimated
$203Ka year
Peak month
August1.3× the quietest month
Top search term
jelly mask119K searches a year

02 · Price

A sale here is worth $21.89.

Listings sell for $21.89 on average, from $7.92 to $74.96. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $21.89 that is $5K to $11K a year per listing.

Average price
$21.89inside the $15 to $100 sweet spot
Price range
$7.92–$74.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #518 within Masks. It carries 3,657 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#518in Masks
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
3,657per listing
Listings tracked
27

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Jelly Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

25

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

46%

Top 20: 94%

Open market

22%

  • Brand 132%
  • Brand 220%
  • Brand 39%
  • Brand 48%
  • Brand 55%
  • Brand 64%

Demand

Jelly Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Jelly Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jelly mask119K/yr
  • jelly face mask45K/yr
  • jelly masks for facials professional40K/yr
  • hydrojelly mask23K/yr
  • jelly masks for facials7K/yr
  • mascarilla hidroplastica facial10K/yr
  • jelly masks9K/yr
  • jelly mask powder10K/yr
  • jelly mask for face4K/yr
  • hydro jelly mask7K/yr

FAQ

Common Jelly Mask questions

Answered from the same tracked data.