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52

jelly mask

Worth a look

Shows low returns (0.8%), but soft demand (-13.1% this quarter) keeps it on the watch list.

Market size 40Growth 18Conversion 36Competition 64Returns 96Price range 87Avg price 92Brand share 52Review moat 28Quality gap 52

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$21.89

avg listing price — sweet spot $15–$100

Price range

Great$7.92–$74.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$203K

$203K/yr · 327K searches

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,656.59

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, jelly mask is a $203K/yr Amazon United States market (327K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

jelly mask market data

Units sold / yr
8K–10K
avg 250–500/product
Revenue / yr
$175K–$219K
units × avg price
Conversion rate
2.8%
Avg BSR
#518
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
8.3%
Avg brand age
42 months
Avg seller age
134 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

25

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

46%

Top 20: 94%

Open market

22%

  • Angeland32%
  • YMEYFAN20%
  • medicube9%
  • BIODANCE8%
  • BRÜUN5%
  • pakmee4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.1% search growth over the last 90 days.
10K6KPrime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top jelly mask search terms

  • jelly mask119K/yr
  • jelly face mask45K/yr
  • jelly masks for facials professional40K/yr
  • hydrojelly mask23K/yr
  • jelly masks for facials7K/yr
  • mascarilla hidroplastica facial10K/yr
  • jelly masks9K/yr
  • jelly mask powder10K/yr
  • jelly mask for face4K/yr
  • hydro jelly mask7K/yr
All search terms

Top jelly mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$8K8%$16K12%$24K16%$33K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Common questions

Is jelly mask profitable to sell on Amazon United States?
The niche generates $203K/yr across 27 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Worth a look (52/100).
How competitive is the jelly mask niche?
18 brands and 25 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 74% of demand.
When does demand for jelly mask peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the jelly mask niche?
Listings span $7.92–$74.96; the average listing price is $21.89 (sweet spot $15–$100). The average incumbent carries 3,657 reviews — the moat a new listing must climb.