Jelly Lipstick
FailShoppers spend an estimated $19K a year here, so Jelly Lipstick is a Fail.
- Flapen Score
- 36 / 100Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 4836
- Market size
- $19K/yr47K searches / yr
- 90-day growth
- -32.6%search demand this quarter
- Competition
- 68%top-5 click share · 12 brands · 34 sellers
Flapen Score
Jelly Lipstick against its category
The dotted line is the Beauty & Personal Care average. Past it, Jelly Lipstick is stronger. Inside it, weaker.
Market
The Jelly Lipstick market on Amazon at a glance
Shoppers on Amazon United States searched for Jelly Lipstick 47K times last year and spent an estimated $19K. The top 5 brands take 84% of clicks. Demand peaks in Aug–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- -32.6%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $19Ka year
- Peak month
- December2.8× the quietest month
- Top search term
- flower lipstick16K searches a year
02 · Price
A sale here is worth $9.82.
Listings sell for $9.82 on average, from $4.92 to $16.24. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $9.82 that is $982 to $2K a year per listing.
- Average price
- $9.82under the $15 to $100 sweet spot
- Price range
- $4.92–$16.24
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $982–$2K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #602 within Lips. It carries 3,888 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #602in Lips
- Average rating
- 4.17 starsAmazon United States average 4.42 stars
- Average reviews
- 3,888per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Jelly Lipstick products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
34
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
13%
- Brand 144%
- Brand 213%
- Brand 313%
- Brand 49%
- Brand 54%
- Brand 64%
- Open — no brand owns it (6 brands, 13%)
Demand
Jelly Lipstick search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Jelly Lipstick search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- flower lipstick16K/yr
- flower lip gloss8K/yr
- flower jelly lipstick9K/yr
- flower lip balm4K/yr
- clear lipstick with flower inside3K/yr
- gold foil flower color changing lipstick1K/yr
- lip gloss with flowers inside3K/yr
- clear flower lipstick2K/yr
- crystal flower jelly lipstick2K/yr
Reviews and returns
What reviews say buyers love and hate about Jelly Lipstick
We read the reviews and the return reasons for every product selling here.
“Not liking the color at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jelly Lipstick questions
Answered from the same tracked data.









