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Jelly Lipstick

Fail

Shoppers spend an estimated $19K a year here, so Jelly Lipstick is a Fail.

Flapen Score
36
36 / 100
Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 48
Market size
$19K/yr47K searches / yr
90-day growth
-32.6%search demand this quarter
Competition
68%top-5 click share · 12 brands · 34 sellers

Flapen Score

Jelly Lipstick against its category

The dotted line is the Beauty & Personal Care average. Past it, Jelly Lipstick is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jelly Lipstick market on Amazon at a glance

Shoppers on Amazon United States searched for Jelly Lipstick 47K times last year and spent an estimated $19K. The top 5 brands take 84% of clicks. Demand peaks in Aug–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-32.6%
Conversion, latest week
4.0%
Market size, estimated
$19Ka year
Peak month
December2.8× the quietest month
Top search term
flower lipstick16K searches a year

02 · Price

A sale here is worth $9.82.

Listings sell for $9.82 on average, from $4.92 to $16.24. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $9.82 that is $982 to $2K a year per listing.

Average price
$9.82under the $15 to $100 sweet spot
Price range
$4.92–$16.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$982–$2K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #602 within Lips. It carries 3,888 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#602in Lips
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
3,888per listing
Listings tracked
19

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Jelly Lipstick products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$6K$7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

34

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

13%

  • BestLand44%
  • firstfly13%
  • FLOWER13%
  • BONNIE CHOICE9%
  • BLUE LOVE4%
  • BKPPLZP4%
  • Open — no brand owns it (6 brands, 13%)

Demand

Jelly Lipstick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Jelly Lipstick search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • flower lipstick16K/yr
  • flower lip gloss8K/yr
  • flower jelly lipstick9K/yr
  • flower lip balm4K/yr
  • clear lipstick with flower inside3K/yr
  • gold foil flower color changing lipstick1K/yr
  • lip gloss with flowers inside3K/yr
  • clear flower lipstick2K/yr
  • crystal flower jelly lipstick2K/yr

Reviews and returns

What reviews say buyers love and hate about Jelly Lipstick

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Color”
26%of negative reviews mention “Color”
1.3%of orders come back
“Not liking the color at all”
A buyer, on “Color”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Jelly Lipstick questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data