Is jelly lipstick profitable to sell on Amazon United States?

The niche generates $19K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -32.6%. Flapen's verdict: Skip it (36/100).

How competitive is the jelly lipstick niche?

12 brands and 34 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in jelly lipstick?

Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.3%.

When does demand for jelly lipstick peak?

Demand peaks in Aug–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the jelly lipstick niche?

Listings span $4.92–$16.24; the average listing price is $9.82 (sweet spot $15–$100). The average incumbent carries 3,888 reviews — the moat a new listing must climb.

jelly lipstick

Skip it

A small market ($19K/yr) — this niche doesn't clear our bar today.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Avg price

Okay$9.82

avg listing price — sweet spot $15–$100

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,888.21

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$4.92–$16.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-32.6%

90-day search growth — must beat 0% to launch

Market size

Bad$19K

$19K/yr · 47K searches

According to Flapen's Amazon United States niche tracking, jelly lipstick is a $19K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 36/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

jelly lipstick market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $20K–$25K; units × avg price
Conversion rate: 4.0%
Avg BSR: #602
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 0.0%
Avg brand age: 44 months
Avg seller age: 130 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

13%

BestLand44%
firstfly13%
FLOWER13%
BONNIE CHOICE9%
BLUE LOVE4%
BKPPLZP4%
Open — no brand owns it (6 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.6% search growth over the last 90 days.

Peak months: Aug, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top jelly lipstick search terms

flower lipstick16K/yr -24.1%2.0% conv.
flower lip gloss8K/yr -25.2%1.0% conv.
flower jelly lipstick9K/yr -46.6%5.8% conv.
flower lip balm4K/yr -22.3%2.2% conv.
clear lipstick with flower inside3K/yr -30.4%3.9% conv.
gold foil flower color changing lipstick1K/yr -39.5%5.4% conv.
lip gloss with flowers inside3K/yr -47.5%6.5% conv.
clear flower lipstick2K/yr -31.7%2.0% conv.
crystal flower jelly lipstick2K/yr -61.9%12.4% conv.

All search terms

Top jelly lipstick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BestLand 6 Pcs/Set Flower Jelly Lipstick Set Temperature Change Moisturizer Long Lasting Nutritious Balm Magic Color Change Lip Gloss

BestLand$10.224.3★11,413 rev

BestLand 3 Pcs/Set Flower Jelly Lipstick Set Temperature Change Moisturizer Long Lasting Nutritious Balm Magic Color Change Lip Gloss (3Pcs Flower Jelly Lipstick 010203)

BestLand$7.914.3★11,413 rev

Pack of 6 Crystal Flower Jelly Lipstick Long Lasting Nutritious Lip Balm Lips Moisturizer Magic Temperature Color Change Lip Gloss Birthday Day Gifts Bridesmaid Gifts Bulk Gifts for Women(Pink)

firstfly$9.934.2★11,762 rev

BONNIE CHOICE 6 Pcs Crystal Flower Jelly Lipstick Set Temperature Change Moisturizer Long Lasting Flower Lip Stick Nutritious Lip Balm Magic Color Change Lip Gloss Makeup

BONNIE CHOICE$9.134.4★69 rev

FLOWER BEAUTY By Drew Barrymore Petal Pout Lipstick - Nourishing & Highly Pigmented Lip Color with Antioxidants Matte Finish - Spiced Petal

FLOWER$10.034.4★867 rev

Newest

by launch date

CAMERIC Clear Color Changing Lipstick Temperature Ph Color Changing Chapstick Tinted Lip Balm Moisturizing Long Lasting Magic Color Change PINK Transferproof Lipstick (Daisy Flower Jelly)

CAMERIC$10.0145 rev

2mo ago

MooGlamor 3 Pcs Flower Lipsticks Clear Jelly Lip Tint Set with Temperature Change Color and Moisturizing Lip Gloss for Women Gift

MooGlamor$10.4552 rev

11mo ago

BONNIE CHOICE 6 Pcs Crystal Flower Jelly Lipstick Set Temperature Change Moisturizer Long Lasting Flower Lip Stick Nutritious Lip Balm Magic Color Change Lip Gloss Makeup

BONNIE CHOICE$9.1369 rev

1y ago

6PCS Crystal Flower Jelly Lipstick Set Moisturizing Color Changing Lip Gloss Set Clear Tinted Magic Lip Stain Moisturizer Gift Set Waterproof Lip Balm Set Long Lasting Hydrating Lipgloss for Women

PPPanYiDi$9.72113 rev

1y ago

BLUE LOVE Flower Lipstick - Blue Hydrating Color-Changing

BLUE LOVE$4.92329 rev

2y ago

What buyers say about jelly lipstick

What buyers praise and complain about, mined from review topics.

What buyers love

Color28%

“long lasting color”

Moist/Dry12%

“Great, moisturizing”

Gifting Purpose9%

“Great Gift”

Quality-Overall9%

“Excellent Product”

Soft Feel6%

“feel very soft”

Value For Money6%

“Value for money”

Smell4%

“Beautiful smell”

Advertised Vs Actual Product3%

“Does what it says it does”

Ease Of Use2%

“Easy to use”

Ease Of Application2%

“Lovely feel when applied”

What buyers complain about

Color26%

“Not liking the color at all”

Moist/Dry12%

“Very drying”

Durability12%

“Does not last”

Smell6%

“It does smell very much like chemicals”

Quality-Overall5%

“the quality control could be better”

Advertised Vs Actual Product4%

“looks can be very deceiving”

Value For Money2%

“which makes it a little more expensive than expected”

Functionality-Overall1%

“This absolutely does not work”

Ingredients-Overall1%

“Shame on Amazon for not listing actual ingredients”

Allergies1%

“sadly left me slightly itchy as well”

Top return reasons

Color27%

Advertised Vs Actual Product19%

Smell15%

Moist/Dry8%

Quality-Overall5%

Functionality-Overall4%

Durability3%

Product Condition2%

Defective Material/Parts2%

Ingredients-Overall2%

Common questions

Is jelly lipstick profitable to sell on Amazon United States?: The niche generates $19K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -32.6%. Flapen's verdict: Skip it (36/100).
How competitive is the jelly lipstick niche?: 12 brands and 34 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in jelly lipstick?: Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.3%.
When does demand for jelly lipstick peak?: Demand peaks in Aug–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the jelly lipstick niche?: Listings span $4.92–$16.24; the average listing price is $9.82 (sweet spot $15–$100). The average incumbent carries 3,888 reviews — the moat a new listing must climb.