jelly gel nail polish
Worth a lookShows low returns (1.5%), but a deep review moat (10,533 avg reviews) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great$5.09–$86.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$441K$441K/yr · 1.7M searches
Avg price
Good$12.55avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad10,533.44avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, jelly gel nail polish is a $441K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
jelly gel nail polish market data
- Units sold / yr
- 40K–50K
- avg 750–1,000/product
- Revenue / yr
- $502K–$628K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #132
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 40 months
- Avg seller age
- 164 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
44
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
33%
Top 20: 65%
Open market
13%
- beetles Gel Polish35%
- GAOY24%
- Double Rhythm8%
- essie7%
- Born Pretty7%
- COSCELIA5%
- Open — no brand owns it (10 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top jelly gel nail polish search terms
- jelly gel nail polish352K/yr
- jelly nail polish334K/yr
- jelly gel polish352K/yr
- jelly nail polish gel153K/yr
- jelly polish72K/yr
- sheer gel nail polish45K/yr
- jelly nails35K/yr
- beetles jelly gel nail polish47K/yr
- korean nail polish30K/yr
- jelly gel nail polish set32K/yr
Top jelly gel nail polish products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beetles Jelly Gel Nail Polish Set 53PCS 36 Colors Jelly Pink Milky White Red Black Blue Green Silver Cat Eye Base Glitter Glossy Matte Top Coat Crystal Ice Collection French Nails Gift for Women
beetles Gel Polish$26.914.5★549 rev
beetles Gel Polish Whispers of Love Jelly Gel Nail Polish Set - 6 Colors Milky White Nude Pink Neutral Sheer Translucent Soak Off UV Gel Nail Kit Nail Concealer for Salon DIY Manicure Gift Women
beetles Gel Polish$9.554.5★20,276 rev
GAOY Rose Garden Jelly Gel Nail Polish of 6 Transparent Nude Red Pink Brown Colors Sheer Gel Polish Kit for Salon Manicure and Nail Art DIY at Home
GAOY$11.714.3★5,272 rev
Beetles Jelly Gel Nail Polish Set - 20 Colors Summer Neon Rainbow Pink Yellow Purple Glitter Gel Soak Off UV LED Gel Nail Kit with Base Matte Top Coat DIY Nail Art Gift for Women
beetles Gel Polish$24.874.4★22,863 rev
essie Nail Art Studio Jelly Gloss Polish Vegan Sheer Pink Nail Polish Blush Jelly 0.46 Fl Oz
essie$10.984.3★1,944 rev
Newest
by launch date
Beetles Jelly Gel Nail Polish Set - Spring Pudding 20 Colors Pastel Gel Polish Kit Jelly Pink Purple Red Blue Green Glitter Silver Cat Eye Base Glossy Matte Top Coat Home Salon Summer Gifts for Women
beetles Gel Polish$30.01822 rev
AZUREBEAUTY 18ml Jelly Nail Polish Semi-Translucent Blush Pink Sheer Color Fast Drying Natural Regular Toe Nail Polish no Gel Home Salon DIY Women Gift
AZUREBEAUTY$8.084,132 rev
GAOY Milky Jelly Gel Nail Polish of 6 Colors from Nude to Dark Brown Black Gel Polish Kit for Salon Manicure and Blooming Nail Art DIY at Home
GAOY$12.64839 rev
Beetles Jelly Gel Nail Polish Set - 20 Colors Summer Neon Rainbow Pink Yellow Purple Glitter Gel Soak Off UV LED Gel Nail Kit with Base Matte Top Coat DIY Nail Art Gift for Women
beetles Gel Polish$24.8722,863 rev
Double Rhythm 28Pcs 0.5Oz Gel Nail Polish Set Same Color Same Bottle Gel Polish Kit Nail Art Manicure Salon DIY at Home for Women (Neon Jelly Sheer Collection-T24-11)
Double Rhythm$86.42954 rev
Trending
90-day click momentumAZUREBEAUTY 18ml Jelly Nail Polish Semi-Translucent Blush Pink Sheer Color Fast Drying Natural Regular Toe Nail Polish no Gel Home Salon DIY Women Gift
AZUREBEAUTY$8.084.1★
essie Nail Art Studio Jelly Gloss Polish Vegan Sheer Pink Nail Polish Blush Jelly 0.46 Fl Oz
essie$10.984.3★
Beetles Jelly Gel Nail Polish Set - Spring Pudding 20 Colors Pastel Gel Polish Kit Jelly Pink Purple Red Blue Green Glitter Silver Cat Eye Base Glossy Matte Top Coat Home Salon Summer Gifts for Women
beetles Gel Polish$30.014.4★
Beetles Pastel Gel Nail Polish Set - 6 Colors Spring Jelly Gel Polish Kit Pink Blue Purple Orange Yellow Green Sheer Translucent Effect Soak Off UV Macaron Dream Nail Art DIY Gift for Women
beetles Gel Polish$8.974.5★
GAOY Milky Jelly Gel Nail Polish of 6 Colors from Nude to Dark Brown Black Gel Polish Kit for Salon Manicure and Blooming Nail Art DIY at Home
GAOY$12.644.3★
What buyers say about jelly gel nail polish
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are as described”
“Great variety”
“Good for the price”
“Easy to Use”
“Applies well”
“Smooth finish”
“nicely durable”
“As described”
“Great shine”
“it is so beautiful & elegant”
What buyers complain about
“Color is Ugly”
“False Advertising”
“the quality goes missing”
“Does not last”
“Too thick”
“it didnt dry”
“bottles are a little smaller”
“Waste of money”
“Horrible glue quality”
“No smell”
Top return reasons
Common questions
- Is jelly gel nail polish profitable to sell on Amazon United States?
- The niche generates $441K/yr across 63 tracked products. 5 of 12 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Worth a look (54/100).
- How competitive is the jelly gel nail polish niche?
- 16 brands and 44 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in jelly gel nail polish?
- Top complaints mined from reviews: Color, Advertised Vs Actual Product, Quality-Overall. The return rate is 1.5%.
- When does demand for jelly gel nail polish peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the jelly gel nail polish niche?
- Listings span $5.09–$86.42; the average listing price is $12.55 (sweet spot $15–$100). The average incumbent carries 10,533 reviews — the moat a new listing must climb.