Jelly Eyeshadow Stick
FailPrices span $5.72–$14.60, mostly outside the sweet spot, so Jelly Eyeshadow Stick is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $45K/yr202K searches / yr
- 90-day growth
- +58.8%search demand this quarter
- Competition
- 55%top-5 click share · 6 brands · 11 sellers
Flapen Score
Jelly Eyeshadow Stick against its category
The dotted line is the Beauty & Personal Care average. Past it, Jelly Eyeshadow Stick is stronger. Inside it, weaker.
Market
The Jelly Eyeshadow Stick market on Amazon at a glance
Shoppers on Amazon United States searched for Jelly Eyeshadow Stick 202K times last year and spent an estimated $45K. The top 5 brands take 99% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +58.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.
- Searches, last 12 months
- 202K
- Growth, 90 days vs prior 90
- +58.8%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $45Ka year
- Top search term
- sheglam eyeshadow47K searches a year
02 · Price
A sale here is worth $9.22.
Listings sell for $9.22 on average, from $5.72 to $14.60. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $9.22 that is $922 to $2K a year per listing.
- Average price
- $9.22under the $15 to $100 sweet spot
- Price range
- $5.72–$14.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $922–$2K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #204 within Eyes. It carries 3,059 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 96%
- Out of stock, average day
- 3.7%
- Average rank
- #204in Eyes
- Average rating
- 4.20 starsAmazon United States average 4.42 stars
- Average reviews
- 3,059per listing
- Listings tracked
- 25
04 · Newcomers
2 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Jelly Eyeshadow Stick products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SHEGLAM Crystal Jelly Glaze Stick Eye Shadow Stick Eyeliner Brightener Pencil Crayon with Brush Easy to Blend Long Lasting Shimmer Eyeshadow-Aura Blitz
- Price
- $7.22
- Rating
- 4.4/5
- Reviews
- 2,267
- Age
- 1y ago

TIMEPHORIA Illumina Jelly Gel Eyeshadow Stick 001 Moonshell- Light Champagne Shimmer Sparkle Finish Cream Texture With Cooling Feel Long-Lasting Crease-Proof Smudgeproof Eye Shine Easy Application
- Price
- $12.32
- Rating
- 4.1/5
- Reviews
- 155
- Age
- 9mo ago

SHEGLAM Crystal Jelly Glaze Stick Eye Shadow Stick Eyeliner Brightener Pencil Crayon with Brush Easy to Blend Long Lasting Shimmer Eyeshadow-Rosy Gem
- Price
- $7.68
- Rating
- 4.4/5
- Reviews
- 2,267
- Age
- 1y ago

Hegafoo Crystal Hydrating Jelly Stick Eyeshadow Stick Glitter Makeup Jelly Shimmer Eye Shadow Crayon Lightweight Eye Brightener Makeup Glitter Eye Shadow (Multicolor 4 colors)
- Price
- $14.00
- Rating
- 3.7/5
- Reviews
- 282
- Age
- 1y ago

SHEGLAM Crystal Jelly Glaze Stick Eye Shadow Stick Eyeliner Brightener Pencil Crayon with Brush Easy to Blend Long Lasting Shimmer Eyeshadow-Starlit Silver
- Price
- $7.25
- Rating
- 4.4/5
- Reviews
- 2,267
- Age
- 1y ago
Trending
estimated 90-day click momentum
SHEGLAM Prismalight Baked Gelee Eyeshadow Duo-01 Quartz Rising
- Price
- $8.66
- Rating
- 4.0/5
- Reviews
- 28
- Age
- 3mo ago

ColourPop Jelly Much Gel Eyeshadow Stick - Water-Based Shimmer Eye Shadow Stick + Topper for Eyes Cheeks & Lips - Wet-Look Shine & Sparkle Finish - Cooling Glide Formula - Make A Toast (0.1 oz)
- Price
- $9.86
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 3w ago

ColourPop Jelly Much Gel Eyeshadow Stick - Water-Based Shimmer Eye Shadow Stick + Topper for Eyes Cheeks & Lips - Wet-Look Shine & Sparkle Finish - Cooling Glide Formula - Diamond Girl (0.1 oz)
- Price
- $9.87
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 3w ago

ColourPop Shadow Stix - Cream Eyeshadow Stick with Long-Lasting Color - Multi-Use Cream Makeup with a Built-In Sharpener & Precise Tip for Easy Application - Honey BB (0.05 oz)
- Price
- $8.38
- Rating
- 4.5/5
- Reviews
- 2,277
- Age
- 2y ago

SHEGLAM Crystal Jelly Glaze Stick Eye Shadow Stick Eyeliner Brightener Pencil Crayon with Brush Easy to Blend Long Lasting Shimmer Eyeshadow-Champagne Gleam
- Price
- $7.85
- Rating
- 4.4/5
- Reviews
- 2,267
- Age
- 1y ago
Newest
by launch date
ColourPop Jelly Much Gel Eyeshadow Stick - Water-Based Shimmer Eye Shadow Stick + Topper for Eyes Cheeks & Lips - Wet-Look Shine & Sparkle Finish - Cooling Glide Formula - Diamond Girl (0.1 oz)
- Price
- $9.87
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 3w ago

ColourPop Jelly Much Gel Eyeshadow Stick - Water-Based Shimmer Eye Shadow Stick + Topper for Eyes Cheeks & Lips - Wet-Look Shine & Sparkle Finish - Cooling Glide Formula - Make A Toast (0.1 oz)
- Price
- $9.86
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 3w ago

TIMEPHORIA Illumina Jelly Gel Eyeshadow Stick 010 Amethyst - Cool Lavender Shimmer Sparkle Finish Cream Texture With Cooling Feel Long-Lasting Crease-Proof Smudgeproof Eye Shine Easy Application
- Price
- $12.94
- Rating
- 4.1/5
- Reviews
- 155
- Age
- 3mo ago

SHEGLAM Prismalight Baked Gelee Eyeshadow Duo-01 Quartz Rising
- Price
- $8.66
- Rating
- 4.0/5
- Reviews
- 28
- Age
- 3mo ago

ZAIDOC 5-Color Crystal Jelly Eyeshadow & Dual-Ended Eyeshadow Set Dewy Shimmer Cream Eye Shadow Stick Translucent Hydrating Glitter Makeup for Daily Wear 6-Piece Eye Makeup Kit
- Price
- $10.03
- Rating
- 2.7/5
- Reviews
- 13
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
11
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 94%
Open market
0%
- SHEGLAM56%
- TIMEPHORIA21%
- ColourPop14%
- Hegafoo6%
- ZAIDOC2%
- Julep1%
- Open — no brand owns it (0%)
Search terms
Top Jelly Eyeshadow Stick search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sheglam eyeshadow47K/yr
- jelly eyeshadow stick13K/yr
- colourpop jelly much eyeshadow11K/yr
- timephoria jelly eyeshadow10K/yr
- gel eyeshadow stick7K/yr
- sheglam eyeshadow palette18K/yr
- colourpop jelly much eyeshadow stick4K/yr
- she glam eyeshadow13K/yr
- sheglam eyeshadow stick11K/yr
- sheglam crystal jelly glaze stick12K/yr
Reviews and returns
What reviews say buyers love and hate about Jelly Eyeshadow Stick
We read the reviews and the return reasons for every product selling here.
“way more brown”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jelly Eyeshadow Stick questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









