Is jelly eyeshadow stick profitable to sell on Amazon United States?

The niche generates $45K/yr across 25 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is +58.8%. Flapen's verdict: Skip it (43/100).

How competitive is the jelly eyeshadow stick niche?

6 brands and 11 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in jelly eyeshadow stick?

Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.6%.

What does it cost to enter the jelly eyeshadow stick niche?

Listings span $5.72–$14.60; the average listing price is $9.22 (sweet spot $15–$100). The average incumbent carries 3,059 reviews — the moat a new listing must climb.

jelly eyeshadow stick

Skip it

Prices mostly outside the sweet spot ($5.72–$14.60) — this niche doesn't clear our bar today.

Returns

Great1.6%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Good+58.8%

90-day search growth — must beat 0% to launch

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,059.36

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$9.22

avg listing price — sweet spot $15–$100

Market size

Bad$45K

$45K/yr · 202K searches

Brand share

Bad99%

top-5 brand share — brand-locked demand

Price range

Bad$5.72–$14.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, jelly eyeshadow stick is a $45K/yr Amazon United States market (202K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 43/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

jelly eyeshadow stick market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $37K–$46K; units × avg price
Conversion rate: 2.4%
Avg BSR: #204
Page quality: 0%
Prime: 96%
Sponsored: 100%
Out of stock: 3.7%
Avg brand age: 39 months
Avg seller age: 134 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 flat

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

SHEGLAM56%
TIMEPHORIA21%
ColourPop14%
Hegafoo6%
ZAIDOC2%
Julep1%
Open — no brand owns it (0%)

Top jelly eyeshadow stick search terms

sheglam eyeshadow47K/yr +32.7%0.9% conv.
jelly eyeshadow stick13K/yr +142.0%1.7% conv.
colourpop jelly much eyeshadow11K/yr +477.9%0.7% conv.
timephoria jelly eyeshadow10K/yr +150.0%2.6% conv.
gel eyeshadow stick7K/yr +147.4%2.1% conv.
sheglam eyeshadow palette18K/yr -25.2%1.1% conv.
colourpop jelly much eyeshadow stick4K/yr +0.0%1.1% conv.
she glam eyeshadow13K/yr -1.9%0.8% conv.
sheglam eyeshadow stick11K/yr +22.9%1.1% conv.
sheglam crystal jelly glaze stick12K/yr +10.7%2.8% conv.

All search terms

Top jelly eyeshadow stick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SHEGLAM Crystal Jelly Glaze Stick Eye Shadow Stick Eyeliner Brightener Pencil Crayon with Brush Easy to Blend Long Lasting Shimmer Eyeshadow-Aura Blitz

SHEGLAM$7.224.4★2,267 rev

TIMEPHORIA Illumina Jelly Gel Eyeshadow Stick 001 Moonshell- Light Champagne Shimmer Sparkle Finish Cream Texture With Cooling Feel Long-Lasting Crease-Proof Smudgeproof Eye Shine Easy Application

TIMEPHORIA$12.324.1★155 rev

SHEGLAM Crystal Jelly Glaze Stick Eye Shadow Stick Eyeliner Brightener Pencil Crayon with Brush Easy to Blend Long Lasting Shimmer Eyeshadow-Rosy Gem

SHEGLAM$7.684.4★2,267 rev

Hegafoo Crystal Hydrating Jelly Stick Eyeshadow Stick Glitter Makeup Jelly Shimmer Eye Shadow Crayon Lightweight Eye Brightener Makeup Glitter Eye Shadow (Multicolor 4 colors)

Hegafoo$14.003.7★282 rev

SHEGLAM Crystal Jelly Glaze Stick Eye Shadow Stick Eyeliner Brightener Pencil Crayon with Brush Easy to Blend Long Lasting Shimmer Eyeshadow-Starlit Silver

SHEGLAM$7.254.4★2,267 rev

Newest

by launch date

ColourPop Jelly Much Gel Eyeshadow Stick - Water-Based Shimmer Eye Shadow Stick + Topper for Eyes Cheeks & Lips - Wet-Look Shine & Sparkle Finish - Cooling Glide Formula - Diamond Girl (0.1 oz)

ColourPop$9.879 rev

3w ago

ColourPop Jelly Much Gel Eyeshadow Stick - Water-Based Shimmer Eye Shadow Stick + Topper for Eyes Cheeks & Lips - Wet-Look Shine & Sparkle Finish - Cooling Glide Formula - Make A Toast (0.1 oz)

ColourPop$9.869 rev

3w ago

TIMEPHORIA Illumina Jelly Gel Eyeshadow Stick 010 Amethyst - Cool Lavender Shimmer Sparkle Finish Cream Texture With Cooling Feel Long-Lasting Crease-Proof Smudgeproof Eye Shine Easy Application

TIMEPHORIA$12.94155 rev

3mo ago

SHEGLAM Prismalight Baked Gelee Eyeshadow Duo-01 Quartz Rising

SHEGLAM$8.6628 rev

3mo ago

ZAIDOC 5-Color Crystal Jelly Eyeshadow & Dual-Ended Eyeshadow Set Dewy Shimmer Cream Eye Shadow Stick Translucent Hydrating Glitter Makeup for Daily Wear 6-Piece Eye Makeup Kit

ZAIDOC$10.0313 rev

7mo ago

What buyers say about jelly eyeshadow stick

What buyers praise and complain about, mined from review topics.

What buyers love

Color32%

“Beautiful colors”

Brightness/Shine/Glow11%

“Incredible shine”

Quality-Overall8%

“Excellent product”

Ease Of Application6%

“Easy to apply”

Ease Of Use6%

“Easy to use”

Value For Money6%

“reasonable price”

Soft Feel5%

“glide on so smoothly”

Durability4%

“Stays on all day”

Eyelash Quality3%

“Long Lasting Shimmer Stick with Strong Hold”

Advertised Vs Actual Product2%

“EXACTLY WHAT I WAS LOOKING FOR”

What buyers complain about

Color16%

“way more brown”

Durability9%

“Broke within a week”

Moist/Dry5%

“Once dried, it feels like nothing is on,”

Ease Of Application5%

“Breaks off in applicator”

Brightness/Shine/Glow5%

“This is not glittery”

Quality-Overall5%

“Feels and looks cheap”

Adhesion/Stickiness3%

“Stick broke”

Ease Of Use3%

“Dispenser problem”

Smudge Resistance2%

“It's statement about being smudge proof is very false”

Texture/Consistency-Overall2%

“very strange texture”

Top return reasons

Color46%

Advertised Vs Actual Product12%

Adhesion/Stickiness7%

Brightness/Shine/Glow5%

Functionality-Overall4%

Quality-Overall3%

Texture/Consistency-Overall3%

Weight Light2%

Defective Material/Parts2%

Durability2%

Common questions

Is jelly eyeshadow stick profitable to sell on Amazon United States?: The niche generates $45K/yr across 25 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is +58.8%. Flapen's verdict: Skip it (43/100).
How competitive is the jelly eyeshadow stick niche?: 6 brands and 11 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in jelly eyeshadow stick?: Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.6%.
What does it cost to enter the jelly eyeshadow stick niche?: Listings span $5.72–$14.60; the average listing price is $9.22 (sweet spot $15–$100). The average incumbent carries 3,059 reviews — the moat a new listing must climb.