jelly blush
Skip itSoft demand (-14.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good1,027avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.12–$26.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.03avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$80K$80K/yr · 379K searches
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, jelly blush is a $80K/yr Amazon United States market (379K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Feb–Oct–Dec. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
jelly blush market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $96K–$120K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #213
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 3.4%
- Avg brand age
- 33 months
- Avg seller age
- 127 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
22
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
54%
Top 20: 92%
Open market
21%
- Milk Makeup51%
- Revolution Beauty London10%
- Lip Smacker6%
- COVERGIRL5%
- e.l.f.4%
- KALYFADIO4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.4% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Dec · busiest ÷ quietest = 2.8×
Top jelly blush search terms
- jelly blush97K/yr
- milk jelly blush95K/yr
- jelly tint23K/yr
- milk makeup cooling water jelly tint46K/yr
- jelly lip tint15K/yr
- milk jelly tint19K/yr
- jelly blush stick15K/yr
- milk cooling water jelly tint10K/yr
- milk lip tint4K/yr
- milk blush jelly10K/yr
Top jelly blush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Milk Makeup Cooling Water Jelly Tint Long-Lasting Sheer Lip + Cheek Stain with Firming Vegan Collagen + Hydrating Aloe Transfer Proof Buildable Lip Tint + Blush Chill (Red) 0.17 oz
Milk Makeup$22.884.3★2,178 rev
Milk Makeup Cooling Water Jelly Tint Long-Lasting Sheer Lip + Cheek Stain with Firming Vegan Collagen + Hydrating Aloe Transfer Proof Buildable Lip Tint + Blush Burst (Poppy Pink) 0.17 oz
Milk Makeup$22.744.3★2,178 rev
Revolution Jelly Blush Stick Lip & Cheek Stain Sheer Buildable Coverage with Hydrating Hyaluronic Acid & Aloe for Multi-Use Glow Vegan & Cruelty-Free Strawberry Red
Revolution Beauty London$7.944.0★626 rev
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Pink Positive
e.l.f.$5.434.4★8,608 rev
Lip Smacker Hello Kitty So Jelly Lip & Cheek Tint Moisturizing Sheer & Buildable Color Fun Bouncy Jelly Texture Sweet Cherry Flavor - Cherry
Lip Smacker$5.124.4★1,230 rev
Newest
by launch date
COVERGIRL Clean Fresh Jelly Water Tint Lip & Cheek Tint Transfer-Proof Hydrating - 20 Cherry Burst (Cherry Red)
COVERGIRL$8.61198 rev
COVERGIRL Clean Fresh Jelly Water Tint Lip & Cheek Tint Transfer-Proof Hydrating - 50 Mulberry Melts (Mahogany)
COVERGIRL$8.49198 rev
KALYFADIO 2PCS Jelly Blush Stick for Cheeks Cooling Water Jelly Tint Stick Moisturizing Lightweight Lip and Cheek Tint Long-lasting Cruelty-free Sheer & Buildable Lip Stain + Blush01+03
KALYFADIO$7.7919 rev
essence | What a Tint! Staining Lip & Cheek Tint | Long-Lasting Balm Blush & Lip Stain | Lightweight Easy to Blend Jelly Balm | Vegan & Cruelty Free (10 Rasberry Vibes)
Essence Cosmetics$5.6634 rev
AWCCXMYM Jelly Blush for Checks Eyes & Lip Stain 3-in-1 Long-Lasting Hydrating Jelly Tint Lightweight Sheer Blush Buildable Color Lip Tint Face Blushes Makeup# Soft Pink
AWCCXMYM$6.1736 rev
Trending
90-day click momentumCOVERGIRL Clean Fresh Jelly Water Tint Lip & Cheek Tint Transfer-Proof Hydrating - 50 Mulberry Melts (Mahogany)
COVERGIRL$8.494.1★
COVERGIRL Clean Fresh Jelly Water Tint Lip & Cheek Tint Transfer-Proof Hydrating - 20 Cherry Burst (Cherry Red)
COVERGIRL$8.614.1★
KALYFADIO 2PCS Jelly Blush Stick for Cheeks Cooling Water Jelly Tint Stick Moisturizing Lightweight Lip and Cheek Tint Long-lasting Cruelty-free Sheer & Buildable Lip Stain + Blush01+03
KALYFADIO$7.793.8★
UAOE 2PCS Cooling Water Jelly Tint for Cheeks03 Coral Red + 04 Berry Red
UAOE$9.023.7★
essence | What a Tint! Staining Lip & Cheek Tint | Long-Lasting Balm Blush & Lip Stain | Lightweight Easy to Blend Jelly Balm | Vegan & Cruelty Free (10 Rasberry Vibes)
Essence Cosmetics$5.663.9★
What buyers say about jelly blush
What buyers praise and complain about, mined from review topics.What buyers love
“Nice lip color”
“Easy to apply”
“Stays all day”
“Nice product with sheer”
“Good for the price”
“keeps them feeling hydrated”
“The scent is light and nice”
“This is soft”
“Easy to Blend”
“The texture is light”
What buyers complain about
“Colors are not what I expected”
“Broken”
“Dried out product”
“Waste of money”
“Weird smell”
“Extremely watery”
“it is more of a stain”
“It is a small square container”
“The texture is the first problem you notice”
“when I took it off the whole stick broke at the base”
Top return reasons
Common questions
- Is jelly blush profitable to sell on Amazon United States?
- The niche generates $80K/yr across 26 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the jelly blush niche?
- 15 brands and 22 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in jelly blush?
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.3%.
- When does demand for jelly blush peak?
- Demand peaks in Jan–Feb–Oct–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the jelly blush niche?
- Listings span $5.12–$26.74; the average listing price is $12.03 (sweet spot $15–$100). The average incumbent carries 1,027 reviews — the moat a new listing must climb.