Is japanese sunscreen profitable to sell on Amazon United States?

The niche generates $104K/yr across 7 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (37/100).

How competitive is the japanese sunscreen niche?

5 brands and 48 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in japanese sunscreen?

Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 0.8%.

When does demand for japanese sunscreen peak?

Demand peaks in Aug; the busiest month runs 6.3× the quietest.

What does it cost to enter the japanese sunscreen niche?

Listings span $14.43–$20.63; the average listing price is $17.99 (sweet spot $15–$100). The average incumbent carries 3,073 reviews — the moat a new listing must climb.

japanese sunscreen

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Price range

Great$14.43–$20.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.99

avg listing price — sweet spot $15–$100

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,072.71

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$104K

$104K/yr · 118K searches

Growth

Bad-6.9%

90-day search growth — must beat 0% to launch

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Out of Stock

According to Flapen's Amazon United States niche tracking, japanese sunscreen is a $104K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 37/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

japanese sunscreen market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $27K–$36K; units × avg price
Conversion rate: 4.9%
Avg BSR: #482
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 5.0%
Avg brand age: 38 months
Avg seller age: 131 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

celimax76%
HARUHARU7%
Abib6%
innisfree6%
SKIN10045%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 6.3×

Open Trend

Top japanese sunscreen search terms

celimax sunscreen74K/yr -8.7%2.7% conv.
celimax oil control sunscreen15K/yr +10.2%1.0% conv.
celimax sunscreen spf 506K/yr -4.8%2.5% conv.
celimax protector solar10K/yr -5.3%0.8% conv.
celimax spf5K/yr -6.7%1.8% conv.
protector solar celimax4K/yr -23.9%0.2% conv.
celimax sunscreen oil control5K/yr -16.4%0.3% conv.

All search terms

Top japanese sunscreen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

celimax Pore+Skin Clarifying Daily Sunscreen | SPF 50 Broad Spectrum Sunscreen with TXA & Niacinamide Non-Sticky No White Cast For All Skin Tones Korean Skincare 50ml

celimax$20.074.3★57 rev

Haruharu Wonder Black Rice Moisture Airyfit Daily Sunscreen 1.69fl.oz - Velvet Finish No White Cast Hydrating Moisturizing Korean Skin Care Vegan Clean Beauty

HARUHARU$14.434.6★6,227 rev

Abib Airy Sunstick Protection Bar SPF50+ Broad Spectrum Semi-Matte Sunscreen Stick for Oily & Combination Skin No White Cast Water-Resistant Korean Sunscreen 0.81 oz / 23 g

Abib$15.504.6★3,665 rev

Innisfree Daily UV Defense SPF 36 Korean Face Sunscreen Invisible Finish Broad Spectrum No White Cast Lightweight Hydrating

innisfree$16.814.6★7,497 rev

SKIN1004 Centella Hyalu-Cica Water-Fit Sun Serum UV Korean Sunscreen SPF 50 Centella Sunscreen Travel Essentials Sunscreen with Hyaluronic Acid No White Cast Korean Skin Care 1.69 fl.oz / 50ml

SKIN1004$18.174.5★1,043 rev

Newest

by launch date

celimax Pore+Skin Clarifying Daily Sunscreen | SPF 50 Broad Spectrum Sunscreen with TXA & Niacinamide Non-Sticky No White Cast For All Skin Tones Korean Skincare 50ml

celimax$20.0757 rev

2mo ago

SKIN1004 Centella Hyalu-Cica Water-Fit Sun Serum UV Korean Sunscreen SPF 50 Centella Sunscreen Travel Essentials Sunscreen with Hyaluronic Acid No White Cast Korean Skin Care 1.69 fl.oz / 50ml

SKIN1004$18.171,043 rev

8mo ago

celimax Pore+Dark Spot Brightening Cream | with Niacinamide Tranexamic Acid TXA Cream Pore Minimizer Non-Irritating Hydrating For Sensitive Skin 35ml

celimax$20.342,381 rev

1y ago

Abib Airy Sunstick Protection Bar SPF50+ Broad Spectrum Semi-Matte Sunscreen Stick for Oily & Combination Skin No White Cast Water-Resistant Korean Sunscreen 0.81 oz / 23 g

Abib$15.503,665 rev

3y ago

Haruharu Wonder Black Rice Moisture Airyfit Daily Sunscreen 1.69fl.oz - Velvet Finish No White Cast Hydrating Moisturizing Korean Skin Care Vegan Clean Beauty

HARUHARU$14.436,227 rev

3y ago

What buyers say about japanese sunscreen

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin13%

“great for my skin”

Moist/Dry9%

“Excellent moisturizer”

Weight Light7%

“feels super lightweight on the skin”

Soft Feel6%

“Goes on smooth”

Quality-Overall6%

“Excellent Product”

Ease Of Application5%

“Applies beautifully”

Texture/Consistency-Overall4%

“Good consistency”

Suitability Oily Skin4%

“Works well for oily skin”

Suitability Dry Skin3%

“Great moisturizer for a dry sensitive skin”

Brightness/Shine/Glow3%

“It shines well”

What buyers complain about

Smell13%

“Awful smell”

Allergies11%

“Allergic reaction”

Functionality-Overall5%

“Pump never works”

Oily/Greasy4%

“feel greasy”

Skin Health3%

“Burned my skin”

Sensitivity-Overall3%

“I have VERY sensitive”

Size-Overall3%

“This is a very small container”

Color3%

“they both got pink”

Value For Money3%

“Expensive”

Suitability Oily Skin2%

“Not for oily skin”

Top return reasons

Advertised Vs Actual Product12%

Value For Money8%

Oily/Greasy8%

Functionality-Overall8%

Smell7%

Ingredients-Overall6%

Product Condition4%

Skin Health4%

Suitability Combination Skin3%

Texture/Consistency-Overall3%

Common questions

Is japanese sunscreen profitable to sell on Amazon United States?: The niche generates $104K/yr across 7 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (37/100).
How competitive is the japanese sunscreen niche?: 5 brands and 48 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in japanese sunscreen?: Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 0.8%.
When does demand for japanese sunscreen peak?: Demand peaks in Aug; the busiest month runs 6.3× the quietest.
What does it cost to enter the japanese sunscreen niche?: Listings span $14.43–$20.63; the average listing price is $17.99 (sweet spot $15–$100). The average incumbent carries 3,073 reviews — the moat a new listing must climb.